E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to generate sales. In […]
You may have noticed we’ve been talking a lot about the ‘customer algorithm’ recently. It’s a term that we have coined off the back of Alibaba’s ‘new retail’ strategy – […]
On May 29th, 2017 the European Parliament, the Council, and the Commission reached a political agreement to provide free WiFi connectivity for citizens and visitors in the European Union. The […]
Earlier this month, Changing Horizons, branched out to Oldham’s Queen Elizabeth Hall following its prior success in Blackpool in 2017 and 18. Along with Blackpool, Oldham has been identified as […]
Are you attending this years HITEC event in Amsterdam? If so, make sure you book in some time to visit stand 176. Purple will be on hand over the course […]
Global WiFi analytics provider, Purple, has named Amy Horowitz as their new Director of Sales – US and Canada. The appointment comes shortly after Purple announced a whirlwind 2017. During […]
End users of WiFi should have control over the data they are willing to share with companies. The General Data Protection Regulation (GDPR) comes into full force on 25th May […]
Purple, global WiFi analytics providers, were last night presented with the Judges’ Award for International Success at the Northern Tech Awards, hosted by GP Bullhound. The awards, held at The […]
As part of the Miami HEAT’s commitment to make the AmericanAirlines Arena the premier sports and entertainment venue in South Florida, a wide-spread and secure guest WiFi network has been […]
Increasing the number of times a fan visits your venue has a direct and measurable impact on revenue; as does extending the duration of their visit. To do this, stadiums […]
The digital economy is facilitating a new era of engaging with customers. And so, businesses are always looking for new and innovative concepts to improve the customer experience. We wrote […]
The Mexican food chain, Mad Mex, wanted to take their service to the next level through offering exceptional and secure guest WiFi to enhance the customer experience, whilst also collecting […]