Closing the gap between your online and offline customer data
Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline…
Purple listed in Top 30 of The Sunday Times Hiscox Tech Track 100 in 2018
The finalists for The Sunday Times Hiscox Tech Track 100 have been released, and we are excited to announce Purple have been awarded 28th place. The Tech…
From measurement to action: using customer surveys to improve customer experience
When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then…
How online reviews became so influential
Businesses with Purple’s TripAdvisor Connector collected 40% more reviews, and achieved 6% higher ratings to compete in the experience economy. Two out of every three people who…
Purple providing future careers
One of our key values here at Purple is all about innovation and determination. We are a technology business after all, and technology is always evolving. Not…
Instantly connect your Purple data with Microsoft Dynamics
Purple is pleased to announce a new integration with Microsoft Dynamics, the intelligent cloud platform that enables businesses to unify CRM and ERP capabilities. Microsoft Dynamics delivers…
Purple partner, Smarter WiFi, launch new website to improve the customer journey
Managed WiFi solutions provider, Smarter WiFi, have launched a new website to improve the customer experience and drive business growth. Smarter WiFi have refreshed the look and…
Caritas of Austin – Volunteering at the community kitchen
Caritas of Austin was founded in 1964 by Richard McCabe, and has since been preventing and ending homelessness for people across Greater Austin. The charity provides a…
McDonald’s record a sharp increase in app downloads following the installation of WiFi analytics
McDonald’s Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurants locations across Belgium.…
Purple announced as finalists for the ARN Innovation Awards
The finalists for the 2018 ARN Innovation Awards have been released, and we are pleased to announce that Purple have been shortlisted for the Software Vendor Value…
dotmailer: our newest integration feature
We are pleased to announce that our WiFi analytics solution is now compatible with dotmailer; the popular marketing automation platform. dotmailer is a leading marketing service provider…
Analytics Pro (beta): A detailed look at what’s new
Reporting and analytics have been at the core of Purple’s product offering since the very beginning, allowing our customers to achieve the job of querying their visitor…
