Blogs

intelligent healthcare rtls

95% of hospitals are planning to increase their utilization of real-time locating technology. By implementing additional solutions, healthcare facilities will be enabled to track medical devices, supplies, and specimens. What is Intelligent Healthcare? When we think about the future of healthcare, it’s exciting and mysterious. What will a trip to the hospital look like? Will…

customer surveys in fashion retailers

Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world’s leading brands, and yet they are not seen as a constant necessity to continually improve experiences or understand customer expectations. In this blog, we’re going to reveal the power of customer surveys and the benefits…

grocery & customer loyalty header

Customer loyalty is one of the most important variables for grocery retailers to consider when forecasting expected revenue. But in this post-covid environment where consumers are looking to tighten their wallets, seeking out competitive deals trumps any pre-existing loyalty. In this blog, we’re going to take a deep dive into the survey results of Purple’s…

retail survival with unified commerce

The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely integrate their venues with online data collection. This mixed-channel future will allow retailers to transform and achieve stronger relationships with their customers through unified commerce. “Physical retail is at a…

digital transformation in retail omnichannel to unified commerce header

Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently, the profitability of physical venues has become a large issue for the sector. Additionally, ethical expectations from consumers have created a need for businesses to implement ESG Strategies (that focus on environmental,…

oshner health & purple

Ochsner Health has selected Purple’s Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferson Highway in greater New Orleans. The digital wayfinding solution is aimed at improving the overall experience for patients, visitors, and staff. It integrates with the MyOchsner App to provide on-site walking directions.  In…

digital health optimizing patient journey header

The realization of how important digital solutions are for healthcare venues has caused significant changes to the way hospitals have begun to operate over the past 10 years and with a large number of healthcare providers knowing they must improve the patient experiences, the adoption of technology has allowed healthcare providers to greatly influence patients’…

chris dedicoat header

Manchester-based technology company, Purple, has secured the services of Chris Dedicoat, former Executive Vice President (EVP) for multinational corporation Cisco, as a non-executive director. As EVP for Worldwide Sales & Field Operations, Chris led a global team to help drive revenue worth over $47bn. He spent 23 years at the California-headquartered company, during which time…

6 ways businesses can benefit from indoor location services

Indoor location services have long yielded considerable value for large venues, offering their visitors and WiFi users more in-premise safety, easier navigation, and more. Such technologies are not exclusively valuable for large venues alone, however. From businesses in the hospitality industry to healthcare facilities, indoor location services have ample applications and equally plentiful potential benefits….

encourage more visits and manage overflow in healthcare facility

The Covid-19 pandemic has seen many people postpone their healthcare visits out of the fear of infection. On top of that, due to sparse resources, critical Covid-19 cases caused a reshuffling of medical departments to fight the disease. Non-Covid patients, like those with diabetes and cancer, lost fast access to doctors for regular checkups. Fast…

gartner magic quadrant indoor location services - 2022 gartner® magic quadrant™ for indoor location services header

Purple provides asset and people-tracking solutions across industries including healthcare, retail, and hospitality. Purple, an innovative provider of indoor venue intelligence, has been positioned as a Niche Player in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services. The Gartner® evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and…

indoor location services - indoor location technologies - indoor location based services

Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “……

digital wayfinding mike farrar nhs new

Purple continues to add exceptional talent to its healthcare team by partnering with Mike Farrar, an industry expert adviser. Purple, the Indoor Location Services company, announced today that Mike Farrar has been appointed as a new Healthcare industry adviser of the company. This prominent thought leader and consultant will be leveraging his expertise within the…

crm benefits for smb businesses header

Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer unquestionable value. Marketing trends continue to highlight that customer satisfaction is imperative, driving deep customer journey mapping, UI/UX optimizations, and more. In this context, Customer Relationship Management (CRM) software has advanced rapidly itself, quickly becoming a marketing…

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