Blogs

arena wifi blog header
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Arenas across the globe are continually looking to embrace the latest technologies that effectively provide visitors with memorable experiences while delivering a strong return on investment. One of the most popular solutions has become guest WiFi which Forbes highlighted as “a true service differentiator with fans.” No longer just a nice to have, guest WiFi…

altitude trampoline park & purple
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Purple announced today that they have entered into a strategic partnership with Altitude Trampoline Park, a world-premier trampoline facility, with the aim of increasing the collection of CRM records, gathering venue-level feedback, and increasing spend at concessions.  Altitude has chosen to implement Purple’s Guest WiFi solution across their corporate locations in the United States and…

real time passenger feedback for airports
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Providing internet access to passengers is an essential part of the airport experience. However, it can also be a challenge for airports to provide a secure, reliable, and cost-effective Guest WiFi network. Thankfully, airports are increasingly turning to guest WiFi solutions like Purple to help deliver great online experiences and inform changes to benefit offline…

why retailers should promote loyalty programmes
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Customer loyalty is one of the most important variables for retailers to consider when forecasting revenue, but in this post-covid environment where consumers are looking to tighten their wallets, seeking out competitive deals trumps any pre-existing loyalty. In this blog, we’re going to take a deep dive into the survey results of Purple’s consumer research…

the world’s strictest data protection laws
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What is data protection and data privacy? The concept of the right to privacy emerged in 1948 when the Universal Declaration of Human Rights was adopted by the UN. This states that “no one shall be subjected to arbitrary interference with his privacy, family, home or correspondence”. By 1978, the first marketing email had been…

indoor location tracking header
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Over the past 10 years, this term and the market have evolved to include a host of indoor location services such as Digital Wayfinding, Asset Tracking, and more relevant than ever Guest WiFi. The exponential growth witnessed has proven there is a real need to understand physical spaces and the visitors in them, just as…

how retail marketing must evolve for 2023
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Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…

purple & palm beach international airport announcement header
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Purple and Palm Beach International Airport (PBI) announced today their strategic partnership aimed at capturing feedback from travelers that will inform PBI of their preferences for new amenities and services at the airport and the reasons for travel. By utilizing Purple’s real-time analytics platform, they will capture unique and valuable insights to enhance the traveler…

purple & dart announcement header
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The strategic partnership aims to increase DART’s customer record collection, and the quality of the data by implementing Purple’s Guest WiFi solution, a branded captive portal, and collecting real-time customer insights with additional WiFi Analytics.  Purple and Dallas Area Rapid Transit announced today that the companies have entered into a long-term business relationship focused on…

what does successful promotional marketing look like? header image
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Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we’re going to cover how businesses can use Purple’s Guest WiFi solution to achieve a more granular and focused approach to their marketing and a better understanding of who their customers are. 62% of consumers would…

what is promotional marketing? blog header
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Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to ensure their target audience is aware of a particular product or service to increase overall brand awareness, but also sales. How are marketing and promotion processes different? While they may sound the same,…

purple partners with 1 st to enrich the company's customer experience
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Purple announced today that have entered into a strategic partnership with 1/ST, North America’s dominant Thoroughbred horse racing company, with the aim of increasing App downloads, enhancing CRM records, and collecting venue insights to understand and enrich the 1/ST’s overall customer experience.  1/ST has chosen Purple’s WiFi analytics platform to be implemented across their legendary…

asset tracking
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The world of digital technology as we know it moves incredibly fast. As organizations adopt new equipment to optimize their practices, not keeping track of assets can be a large and costly challenge. In this blog, we’re going to define what asset tracking is, how it works, and the benefits organizations can reap by adopting…

intelligent healthcare rtls
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95% of hospitals are planning to increase their utilization of real-time locating technology. By implementing additional solutions, healthcare facilities will be enabled to track medical devices, supplies, and specimens. What is Intelligent Healthcare? When we think about the future of healthcare, it’s exciting and mysterious. What will a trip to the hospital look like? Will…

customer surveys in fashion retailers
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Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world’s leading brands, and yet they are not seen as a constant necessity to continually improve experiences or understand customer expectations. In this blog, we’re going to reveal the power of customer surveys and the benefits…

retail survival with unified commerce
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The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely integrate their venues with online data collection. This mixed-channel future will allow retailers to transform and achieve stronger relationships with their customers through unified commerce. “Physical retail is at a…

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