January 20, 2022 Cybersecurity – How Your Business Website’s Security Affects SEO Performance Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets – but is it the same for our SEO performance? For the modern-day business, securing a space on Google’s first page is a top priority. It drives organic traffic, high-value leads, and increased profit, which is… Read More
January 12, 2022 3 ways Marketing Automation software can improve retail experiences In an age where customers are becoming more and more discerning with every purchase, you’ve got to make sure that your store doesn’t just offer a ho-hum shopping experience. In this article, we will talk about how marketing automation can help elevate your brand’s retail experience. But first, a little background on the term itself…. Read More
December 03, 2021 Purple continue impressive growth of UK Healthcare team Purple continues to build on its success in the UK healthcare market with the key appointments of Paul Lewis & Prash Amar. Purple, the Intelligent Spaces company, has today announced an addition to their already best-in-class UK Healthcare team. Paul Lewis and Prash Amar, with a combined 33 years of experience in implementing effective strategies… Read More
November 29, 2021 Purple continues to build on its success in the healthcare market with the key appointment of Libby Motto Purple, the Intelligent Spaces company, has today announced an addition to their already best-in-class Healthcare team. Libby Motto has a proven track record of over 20 years of experience in implementing effective strategies and processes within the healthcare industry, joins as Healthcare Account Executive. Libby, who holds a Master’s Degree in Healthcare Administration, has previously… Read More
November 18, 2021 6 Ways to ensure data security in remote work environments The last several years have brought many changes to the modern workspace as a considerable number of companies have seen their employees shift to working from home. The change from a daily commute to remote work forced businesses to rethink many practices they thought were set in stone. One of the new challenges modern companies… Read More
November 15, 2021 Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday Black Friday 2021 will fall on the 26th of November, with businesses around the globe looking to welcome visitors back to their stores with all-time low prices for desired goods and services. Due to the global pandemic, Black Friday 2020 was more or less exclusively online, which meant many customers were unable to go out… Read More
November 10, 2021 Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys? Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social media advertising. These options, while sometimes effective, are getting more expensive as businesses compete for the attention of their desired audience. For example, 64% of brands are looking… Read More
November 02, 2021 Purple partners with discover.film and University Quarter Hull discover.film and Purple have teamed up to deliver a WiFi-based solution that allows students of UQH to access discover.film’s video streaming platform. Purple, who has been working alongside UQH since 2018, supplies UQH students with free and fast access to WiFi. The WiFi access journey now includes a branded collaboration with discover.film, which sees students… Read More
October 28, 2021 Purple introduces customer Revenue Share Program Improving customer engagement and increasing revenue has always been at the forefront of any marketeer’s mind, but how often do these methods last before a new solution is required? Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost! Too good to… Read More
October 26, 2021 All the Benefits of Healthcare CRM Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved in the process, healthcare marketing… Read More
October 12, 2021 iCloud+ Private Relay – An introduction to Apple’s new privacy service Starting in iOS 15, iPadOS 15, and macOS Monterey, Apple has introduced a new feature as part of their paid iCloud (now iCloud+) subscription service, called iCloud Private Relay. But what it is, and how does it work? Also, is it any different from companies offering a VPN solution? Let’s find out. The idea behind… Read More
October 08, 2021 Captive portals: What are they for, and how do they work? In this blog, we’ll be discussing the burning questions which surround captive portals and explaining how they work within marketing and business processes. What is a captive portal? A captive portal is a web or splash page displayed before end-users can authenticate onto WiFi (another examples being services or servers, etc), typically by using a… Read More
October 01, 2021 How to Incentivize Your Customers to Leave a Good Review In the eCommerce realm, customers can’t touch or examine products. Thus, many rely on reviews to gauge whether they’re making the right purchase. Because other customers are perceived as unbiased and trustworthy, their feedback is crucial during the evaluation process. According to Statista, 25% of US consumers believe that customer product reviews are important when… Read More
September 23, 2021 WiFi proximity marketing: Strategies and how they work What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximize engagement with customers in real-time within a targeted space. Real-time comms used in proximity marketing will often consist of advertising campaigns, customer support options, as well as many other engagement strategies that adopt a ‘right… Read More
September 17, 2021 8 Best SaaS Marketing Tools and Platforms for 2021 There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users. “Google Drive”, Facebook, Viber, Office… Read More
September 10, 2021 Top 30 healthcare blogs to stay up to date in 2021 With the healthcare industry moving faster than we’ve ever known it can be difficult to keep up to date and have the most relevant information. Below we have created a list of blogs to keep you informed about healthcare news, technology advancements, policies and administrations, and much more! The blogs have been selected based on… Read More
