What’s the difference between a LAN and a WAN? WiFi Technologyby Alex Mumford15/07/2019Leave a Comment A LAN, abbreviated from Local Area Network, is a network that covers a small geographical area such as homes, offices and groups of buildings. Whereas a WAN, abbreviated from Wide...
Atea join the Purple partner network Partner news, Press releases, Purple newsby Adrian Mcdonald04/07/2019Leave a Comment Purple has formed a new technology partnership with Atea, Northern Europe’s market leader in IT infrastructure. Atea are a large IT integrator and transformation specialist with 7,400 employees and 4,000...
The delicate nature of customer communications Purple WiFi, Technology, WiFi Analytics, WiFi Technologyby Gavin Wheeldon03/07/2019Leave a Comment Gone are the days where you could pepper your customers with emails, SMS and other forms of communication. Spray and pray marketing techniques will now alienate your customer base, see...
Purple training: What’s new? Partner news, Technology, Training, WiFi Analyticsby Dominic Bardsley02/07/2019Leave a Comment Here at Purple we understand that users consume information differently. So with this in mind, over the last few months, we have made some significant changes to our training content...
Improve your guest WiFi access journey with social login Social media, Technology, WiFi Analytics, WiFi Technologyby Jennifer Twine24/06/2019Leave a Comment Social login is a great way of increasing login rates. By using pre-existing social network logins such as Facebook, Twitter, Instagram and LinkedIn, you allow users to seamlessly connect to...
Purple Support – Introducing Live Chat Purple WiFi, Technologyby Callum Graham10/06/2019Leave a Comment Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email...
How to increase customer engagement using WiFi analytics Guest Blog, WiFi Technologyby Jessica Thomas10/06/20191 Comment on How to increase customer engagement using WiFi analytics Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if...
Transforming presence data into actionable location data Technology, WiFi Analytics, WiFi Technologyby Malini Jeyachandran04/06/2019Leave a Comment Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used...
Guest WiFi alone won’t give you a competitive edge, but advanced WiFi will. Here’s why… Purple WiFi, WiFi Analytics, WiFi Technologyby Laura Heritage31/05/2019Leave a Comment It’s no secret that one of the hottest questions in the boardroom of each business is “what will give us the competitive edge?” But in a hyper-competitive world, where technology...
How long do you spend reading T&Cs? Press releases, Purple news, WiFi Technologyby Jessica Thomas28/05/2019Leave a Comment Global business analytics provider, Purple WiFi, has released findings from a study into user attitudes towards their data. With access to the behavior of over 110 million users globally, Purple...