Blog | Get the Latest Purple News & Industry Insights

Global retail footfall surges as lockdown restrictions begin to ease globally

Data, Press releases, Purple, Retail, WiFi Analyticsby Richard Ellor05/05/2020Leave a Comment

Retail footfall surges as lockdown restrictions are eased: an analysis based on more than 50,000 venues across 120 countries. As different regions and countries across the world begin to ease...

Tips for working remotely – Staying focused and healthy

Purpleby Abi Perkins01/04/2020Leave a Comment

Millions of people around the world have found themselves working remotely recently during the COVID-19 pandemic and like most of us, you’re trying to be as productive as possible under...

UK Demographic data shows who is less likely to adhere to social distancing

Case studies, Press releasesby Sam Allen24/03/2020Leave a Comment

Purple has a dataset uniquely placed to measure the impact of self-isolation and social distancing across a range of demographics. Using WiFi Analytics, it is possible to capture the age...

Live data shows impact of Coronavirus on North American industries

Press releases, Purple news, Technology, WiFi Analyticsby Callum Clark20/03/2020Leave a Comment

Check out our live data here Purple have WiFi live in over 50,000 venues ranging from a cafe through department stores, airports, stadiums and entire cities across 128 countries. We...

Live data shows impact Coronavirus is having on European businesses

Press releases, Purple, Purple newsby Callum Clark19/03/2020Leave a Comment

Check out our live data here Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models...

How wayfinding is playing a key role in hospitals amid the COVID-19 outbreak

Healthcare, Purple news, Purple WiFi, Technology, Wayfindingby Callum Clark18/03/2020Leave a Comment

Although COVID-19 has affected the majority of the globe, the one thing seen during the current Coronavirus outbreak is the speed at which we can adapt to situations when technology...

The History of Wayfinding

Business, Purple, Technology, Wayfinding, WiFi Technologyby Callum Clark11/03/2020Leave a Comment

Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it was...

February 2020: Features, reports & enhancements within the Purple platform

Purple, Purple WiFi, Technologyby Jessica Thomas04/03/2020Leave a Comment

Here’s a summary of the features and updates we have been working on and showcasing throughout February. Custom HTML emails Custom HTML emails allow users to create and send custom...

How big data is being used to boost sales and marketing

Business, Data, Technology, WiFi Analyticsby Callum Clark13/02/2020Leave a Comment

Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making. You can spend...

January 2020: Features, reports and enhancements within the Purple platform

Purple, WiFi Technologyby Jessica Thomas03/02/2020Leave a Comment

Here’s a summary of the features and updates we have been working on and showcasing throughout January. Post Authentication MicroSurveys Post Authentication MicroSurveys allow users to ‘delay’ and send a...