Blogs

In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the definition of a customer survey?…

The Featured Customers Summer 2021 report has been released, and surprise surprise, Purple’s on the list. Featured Customers is a customer reference platform for B2B business software and services. Each Featured Customers report looks at the very best companies within the highly competitive Enterprise WiFi industry and have 3 structured awards including, ‘Market Leader’, ‘Top…

Christmas in July

Are you starting to think about your plans for the upcoming holiday season?  Many other retailers are. A bumper 2021 holiday season?  The 2020 holiday season was like none that we’ve never experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit our holiday shopping to mainly…

Purple has teamed up with Exit Design, a leading experiential graphic design firm that produces comprehensive wayfinding and signage systems to help complex organizations promote their brand and enhance their visitor experience. Through an experience assessment, engaging with staff and patients to gather quantitative and qualitative data, Exit is able to understand the strengths and…

As digitization and new technological circumstances inform customer behaviors and expectations, marketing adjusts by choice and necessity alike. Perhaps most notably, the sales funnel model is giving way to the flywheel model – slowly but surely. This change is a natural product of years of business analytics, as customer retention yields readily demonstrable benefits. However,…

This is a summary of a private healthcare webinar, which Purple ran alongside University Hospital’s Managing Director of Innovation and Design in May. You can find the full recording of the webinar here or take a look at the transcript here. Dean quickly kicked off the webinar by introducing Shaun and Kip before introducing the…

Telesystem, an industry leader in designing customized solutions with white-glove support for multi-location businesses, announced today their strategic partnership with Purple. The new partnership will add Purple’s suite of products into Telesystem’s growing managed solutions portfolio, with a focus on creating Intelligent Space through helping venues optimize safety, enhancing the customer experience, and driving revenue….

“The key to good, frictionless, security is understanding the needs and the operations of the business to efficiently build controls around them. Security should be baked in, not sprayed on.” Senior Security Engineer, at Purple – Dan Perry What is infosec? Quite often a part of information risk management, Information Security (often shortened to ‘Infosec’)…

There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and can record their data accordingly….

Purple has become one of the latest companies to become Cyber Essentials+ certified, indicating that the company takes a proactive stance against malicious cyber attacks. Cyber Essentials is the UK Government-backed scheme that aims to help small to medium enterprises protect themselves against common cyber threats.  The certification is an externally audited process where Purple’s…

Over 12 months after the global pandemic began, we’re starting to return to the office, socialize with friends and family, and in general getting our lives a little bit more back to normal.  In this blog, we’ll discuss the possibilities for office working, how returning industries could be influencing this, and how large office owners,…

Purple the intelligent spaces company has been included as a representative vendor in the 2021 Gartner Market Guide for Indoor Location Application Platforms. Purple converts physical venues into intelligent spaces through the use of analytics, wayfinding, and presence and location technology.  According to Gartner, “This past year saw a rising number of vendors in this…

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