Guest Blog | Purple

The biggest digital transformation must-haves for 2019

Data, Guest Blog, WiFi Technologyby Jessica Thomas01/08/20191 Comment

The world is changing, and with it comes big changes to the world of business. If you’re not using the best digital tools for your organization, you’re already falling behind....

Data-driven marketing – How data can improve your marketing strategy

Data, Guest Blogby Jessica Thomas30/07/2019Leave a Comment

Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has...

How to increase customer engagement using WiFi analytics

Guest Blog, WiFi Technologyby Jessica Thomas10/06/20191 Comment

Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if...

How WiFi & IoT can be used for marketing

Guest Blog, Internet of Things, WiFi Technologyby Jessica Thomas04/01/2019Leave a Comment

With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the...

Top five technologies to watch in 2019

Guest Blog, Technology, WiFi Technologyby Jessica Thomas27/11/20182 Comments

The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019. Every industry is...

Break through the noise: Six ways to hyper-personalize

Guest Blog, Hospitality, Purple WiFi, Retail, Technology, WiFi Technologyby Jessica Thomas02/11/2018Leave a Comment

Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging...

From measurement to action: using customer surveys to improve customer experience

Guest Blog, WiFi Technologyby Jessica Thomas03/09/2018Leave a Comment

When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then utilize the information...

Data Transfers to the US – Safe Harbor is dead, but long-live the EU/US Privacy Shield?

Business, Guest Blog, Purple news, Technologyby Jessica Thomas19/01/2017Leave a Comment

A blog by Squire Patton Boggs A legal challenge brought by an Austrian law student, Max Schrems, led to a landmark change in the law governing the transfer of personal...