How to increase customer engagement using WiFi analytics Guest Blog, WiFi Technologyby Jessica Thomas10/06/2019Leave a Comment Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if...
How WiFi & IoT can be used for marketing Guest Blog, Internet of Things, WiFi Technologyby Jessica Thomas04/01/2019Leave a Comment With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the...
Top five technologies to watch in 2019 Guest Blog, Technology, WiFi Technologyby Jessica Thomas27/11/2018Leave a Comment The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019. Every industry is...
Break through the noise: Six ways to hyper-personalize Guest Blog, Hospitality, Purple WiFi, Retail, Technology, WiFi Technologyby Jessica Thomas02/11/2018Leave a Comment Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging...
From measurement to action: using customer surveys to improve customer experience Guest Blog, WiFi Technologyby Jessica Thomas03/09/2018Leave a Comment When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then utilize the information...
Data Transfers to the US – Safe Harbor is dead, but long-live the EU/US Privacy Shield? Business, Guest Blog, Purple news, Technologyby Jessica Thomas19/01/2017Leave a Comment A blog by Squire Patton Boggs A legal challenge brought by an Austrian law student, Max Schrems, led to a landmark change in the law governing the transfer of personal...