September 17, 2021 8 Best SaaS Marketing Tools and Platforms for 2021 There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users. “Google Drive”, Facebook, Viber, Office… Read More
July 28, 2021 Why Customer Complaints Are Good For Your Business Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a business whose conduct disappointed them. For businesses, they may range from unpleasant, albeit well-meaning, blows to their public image to unwarranted, indiscriminate personal remarks. Still, customer complaints are good for… Read More
June 18, 2021 5 Customer Retention Strategies That Actually Work As digitization and new technological circumstances inform customer behaviors and expectations, marketing adjusts by choice and necessity alike. Perhaps most notably, the sales funnel model is giving way to the flywheel model – slowly but surely. This change is a natural product of years of business analytics, as customer retention yields readily demonstrable benefits. However,… Read More
June 09, 2021 Interview with Kip Lee, Managing Director of Innovation and Design at University Hospitals We recently had the pleasure of interviewing Kip Lee, Managing Director of Innovation and Design for University Hospitals, for our webinar Improve patient experience through healthcare digitalization which you can view here. However, if you’d like to listen while reading the transcript, you can find the audio below! Dean Cookson: I’m the Marketing Director here… Read More
March 03, 2021 5 must-have apps for hospitality businesses With the global effects of 2020 still lingering as 2021 progresses, multiple industries continue to face unprecedented challenges. One such industry is that of hospitality, which had fortunately already embraced emerging technology trends relatively better than most. Still, where many see adversity and hardship, others see innovation and opportunity. In that context, wider digitalization may… Read More
December 18, 2020 The role of automation in digital transformation As the digital age continues to evolve, more and more businesses seek to gain an edge over the competition. For all its benefits and new frontiers, this age has also created new figurative battlefields for technological innovation. Thus, many consider “going digital” or undergoing a “digital transformation”, and for a good reason. However, it may… Read More
October 22, 2020 The importance of reliable indoor mobile coverage during COVID-19 As the world entered 2020, came along the novel coronavirus driving the demand for Internet services and reaching its peak as never before. Slowly and gradually, it became the ‘New Normal’ way of communication such as doing business with people remotely, online video consultations with patients, streaming videos, and socializing virtually via video conferencing for… Read More
August 01, 2019 The biggest digital transformation must-haves for 2019 The world is changing, and with it comes big changes to the world of business. If you’re not using the best digital tools for your organization, you’re already falling behind. Focusing on incorporating digital strategy into your business routine could increase your revenue by nearly 25%, but it will also make your life easier. Before… Read More
July 30, 2019 Data-driven marketing – How data can improve your marketing strategy Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has no reason for not being able to deliver on these demands. The reason? Data. Data is everywhere, and marketers are well placed to utilize this… Read More
June 10, 2019 How to increase customer engagement using WiFi analytics Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if you’re not using WiFi analytics to assess the preferences and behaviors of your customers. Allowing a customer to log-in to your in-store WiFi network gives… Read More
January 04, 2019 How WiFi & IoT can be used for marketing With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the same potency today. If you want to gain some traction when promoting your products, you need to think ahead and find fresh avenues to explore…. Read More
November 27, 2018 Top five technologies to watch in 2019 The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019. Every industry is gearing up for tech innovations that will substantially disrupt business and make a broader impact on usability. During the annual Gartner Symposium/ITxpo held in October… Read More
November 02, 2018 Break through the noise: Six ways to hyper-personalize Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can be done through personalization. According… Read More
September 02, 2018 From measurement to action: using customer surveys to improve customer experience When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then utilize the information gleaned from the survey to find ways to improve your business. Start with your mission Most successful business models have a business plan that… Read More
January 19, 2017 Data Transfers to the US – Safe Harbor is dead, but long-live the EU/US Privacy Shield? A blog by Squire Patton Boggs A legal challenge brought by an Austrian law student, Max Schrems, led to a landmark change in the law governing the transfer of personal data from the European Union to the US. EU data protection law tries to ensure that the same strict rules in the EU on the… Read More
