Category: Guest Blog
Indoor location services have long yielded considerable value for large venues, offering their visitors and WiFi users more in-premise safety, easier navigation, and more. Such technologies are not exclusively valuable for large venues alone, however. From businesses in the hospitality industry to healthcare facilities, indoor location services have ample applications and equally plentiful potential benefits….
The Covid-19 pandemic has seen many people postpone their healthcare visits out of fear of infection. On top of that, due to sparse resources, critical Covid-19 cases caused a reshuffling of medical departments to fight the disease. Non-Covid patients, like those with diabetes and cancer, lost fast access to doctors for regular checkups. Fast forward…
Whilst digital wayfinding may not as yet be common parlance in the NHS, it may be that its emergence in the coming years heralds a mindset shift of sizeable proportion on the part of Trusts and their management culture. Wayfinding refers to information systems that guide people through a physical environment and enhance their understanding…
Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer unquestionable value. Marketing trends continue to highlight that customer satisfaction is imperative, driving deep customer journey mapping, UI/UX optimizations, and more. In this context, Customer Relationship Management (CRM) software has advanced rapidly itself, quickly becoming a marketing…
Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets – but is it the same for our SEO performance? For modern-day businesses, securing a space on Google’s first page is a top priority. It drives organic traffic, high-value leads, and increased profit, which is why…
There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users. “Google Drive”, Facebook, Viber, Office…
Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a business whose conduct disappointed them. For businesses, they may range from unpleasant, albeit well-meaning, blows to their public image to unwarranted, indiscriminate personal remarks. Still, customer complaints are good for…
In a world where consumers are expecting more personalized experiences, businesses that fail to hit the mark will fall short and surely miss out on creating loyal consumers. During this blog, we will cover 5 customer retention strategies that actually work and how Purple can help. The benefits of customer retention strategies Initially, let us…
We recently had the pleasure of interviewing Kip Lee, Managing Director of Innovation and Design for University Hospitals, for our webinar Improve patient experience through healthcare digitalization which you can view here. However, if you’d like to listen while reading the transcript, you can find the audio below! Dean Cookson: I’m the Marketing Director here…
As the digital age continues to evolve, more and more businesses seek to gain an edge over the competition. For all its benefits and new frontiers, this age has also created new figurative battlefields for technological innovation. Thus, many consider “going digital” or undergoing a “digital transformation”, and for a good reason. However, it may…
As the world entered 2020, came along the novel coronavirus driving the demand for Internet services and reaching its peak as never before. Slowly and gradually, it became the ‘New Normal’ way of communication such as doing business with people remotely, online video consultations with patients, streaming videos, and socializing virtually via video conferencing for…
The world is changing, and with it comes big changes to the world of business. If you’re not using the best digital tools for your organization, you’re already falling behind. Focusing on incorporating digital strategy into your business routine could increase your revenue by nearly 25%, but it will also make your life easier. Before…
Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has no reason for not being able to deliver on these demands. The reason? Data. Data is everywhere, and marketers are well placed to utilize this…
With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the same potency today. If you want to gain some traction when promoting your products, you need to think ahead and find fresh avenues to explore….
The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019. Every industry is gearing up for tech innovations that will substantially disrupt business and make a broader impact on usability. During the annual Gartner Symposium/ITxpo held in October…
Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can be done through personalization. According…
