How WiFi & IoT can be used for marketing
With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going…
Top five technologies to watch in 2019
The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019.…
Break through the noise: Six ways to hyper-personalize
Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with…
From measurement to action: using customer surveys to improve customer experience
When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then…
Data Transfers to the US – Safe Harbor is dead, but long-live the EU/US Privacy Shield?
A blog by Squire Patton Boggs A legal challenge brought by an Austrian law student, Max Schrems, led to a landmark change in the law governing the…
