Category: Guest Blog
With the global effects of 2020 still lingering as 2021 progresses, multiple industries continue to face unprecedented challenges. One such industry is that of hospitality, which had fortunately already embraced emerging technology trends relatively better than most. Still, where many see adversity and hardship, others see innovation and opportunity. In that context, wider digitalization may…
As the digital age continues to evolve, more and more businesses seek to gain an edge over the competition. For all its benefits and new frontiers, this age has also created new figurative battlefields for technological innovation. Thus, many consider “going digital” or undergoing a “digital transformation”, and for a good reason. However, it may…
As the world entered 2020, came along the novel coronavirus driving the demand for Internet services and reaching its peak as never before. Slowly and gradually, it became the ‘New Normal’ way of communication such as doing business with people remotely, online video consultations with patients, streaming videos, and socializing virtually via video conferencing for…
The world is changing, and with it comes big changes to the world of business. If you’re not using the best digital tools for your organization, you’re already falling behind. Focusing on incorporating digital strategy into your business routine could increase your revenue by nearly 25%, but it will also make your life easier. Before…
Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has no reason for not being able to deliver on these demands. The reason? Data. Data is everywhere, and marketers are well placed to utilize this…
Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if you’re not using WiFi analytics to assess the preferences and behaviors of your customers. Allowing a customer to log-in to your in-store WiFi network gives…
With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the same potency today. If you want to gain some traction when promoting your products, you need to think ahead and find fresh avenues to explore….
The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019. Every industry is gearing up for tech innovations that will substantially disrupt business and make a broader impact on usability. During the annual Gartner Symposium/ITxpo held in October…
Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can be done through personalization. According…
When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then utilize the information gleaned from the survey to find ways to improve your business. Start with your mission Most successful business models have a business plan that…
A blog by Squire Patton Boggs A legal challenge brought by an Austrian law student, Max Schrems, led to a landmark change in the law governing the transfer of personal data from the European Union to the US. EU data protection law tries to ensure that the same strict rules in the EU on the…
