Category: informative
On February 14th, 2023, Purple launched its new Purple Partner Program. The rate of growth seen by Purple and the indoor location services market has clearly outlined the need for businesses to collect new insights that can provide actionable data to cut costs and increase revenue. With its market-leading solutions, Purple makes collecting insights such…
Customer loyalty is one of the most important variables for retailers to consider when forecasting revenue, but in this post-covid environment where consumers are looking to tighten their wallets, seeking out competitive deals trumps any pre-existing loyalty. In this blog, we’re going to take a deep dive into the survey results of Purple’s consumer research…
What is data protection and data privacy? The concept of the right to privacy emerged in 1948 when the Universal Declaration of Human Rights was adopted by the UN. This states that “no one shall be subjected to arbitrary interference with his privacy, family, home or correspondence”. By 1978, the first marketing email had been…
Over the past 10 years, this term and the market have evolved to include a host of indoor location services such as Digital Wayfinding, Asset Tracking, and more relevant than ever Guest WiFi. The exponential growth witnessed has proven there is a real need to understand physical spaces and the visitors in them, just as…
Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…
Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to ensure their target audience is aware of a particular product or service to increase overall brand awareness, but also sales. How are marketing and promotion processes different? While they may sound the same,…
The world of digital technology as we know it moves incredibly fast. As organizations adopt new equipment to optimize their practices, not keeping track of assets can be a large and costly challenge. In this blog, we’re going to define what asset tracking is, how it works, and the benefits organizations can reap by adopting…
The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely integrate their venues with online data collection. This mixed-channel future will allow retailers to transform and achieve stronger relationships with their customers through unified commerce. “Physical retail is at a…
Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently, the profitability of physical venues has become a large issue for the sector. Additionally, ethical expectations from consumers have created a need for businesses to implement ESG Strategies (that focus on environmental,…
The Covid-19 pandemic has seen many people postpone their healthcare visits out of fear of infection. On top of that, due to sparse resources, critical Covid-19 cases caused a reshuffling of medical departments to fight the disease. Non-Covid patients, like those with diabetes and cancer, lost fast access to doctors for regular checkups. Fast forward…
Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “……
Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer unquestionable value. Marketing trends continue to highlight that customer satisfaction is imperative, driving deep customer journey mapping, UI/UX optimizations, and more. In this context, Customer Relationship Management (CRM) software has advanced rapidly itself, quickly becoming a marketing…
Black Friday 2021 will fall on the 26th of November, with businesses around the globe looking to welcome visitors back to their stores with all-time low prices for desired goods and services. Due to the global pandemic, Black Friday 2020 was more or less exclusively online, which meant many customers were unable to go out…
Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved in the process, healthcare marketing…
What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximize engagement with customers in real-time within a targeted space. Real-time comms used in proximity marketing will often consist of advertising campaigns, customer support options, as well as many other engagement strategies that adopt a ‘right…
With the healthcare industry moving faster than we’ve ever known it can be difficult to keep up to date and have the most relevant information. Below we have created a list of blogs to keep you informed about healthcare news, technology advancements, policies and administrations, and much more! The blogs have been selected based on…
