Blogs

Category: Technology

This is a summary of a private healthcare webinar, which Purple ran alongside University Hospital’s Managing Director of Innovation and Design in May. You can find the full recording of the webinar here or take a look at the transcript here. Dean quickly kicked off the webinar by introducing Shaun and Kip before introducing the…

There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and can record their data accordingly….

Over 12 months after the global pandemic began, we’re starting to return to the office, socialize with friends and family, and in general getting our lives a little bit more back to normal.  In this blog, we’ll discuss the possibilities for office working, how returning industries could be influencing this, and how large office owners,…

Purple the intelligent spaces company has been included as a representative vendor in the 2021 Gartner Market Guide for Indoor Location Application Platforms. Purple converts physical venues into intelligent spaces through the use of analytics, wayfinding, and presence and location technology.  According to Gartner, “This past year saw a rising number of vendors in this…

The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a mobile application, see how far away the driver is, get to our destination on the quickest route possible all while sharing our location or eta with…

Technology has been used as a tool that aids and improves performance in the retail industry for a large amount of time now but the COVID-19 outbreak has prompted retail stores globally to look for technology to help them improve safety as well as operations. The coronavirus pandemic has shifted the focus towards keeping visitors…

A new era for data handling? Over the past few years, the combination of ‘IoT’ devices & AI / Machine Learning has been used to collect huge amounts of big data. Companies from the IaaS (Infrastructure as a Solution) & PaaS (Platform as a Solution) markets are continually releasing new products to meet client needs. …

Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how customers and visitors are engaging with your brand/business.  It’s important not to underestimate the power of this valuable data, for online businesses they can help you understand poor-performing vs high performing content or the journey…

A quick summary of IoT – The “Internet Of Things” The “Internet of Things” was coined by British technology pioneer, Kevin Ashton in 1999, defining it as a system in which the internet is connected to the physical world by utilising sensors and RFID tags. You can visualise the ‘IoT’ as being made up of…

Esports, healthcare technology, and occupancy management are some of the top technologies to look out for in 2021 Innovation in technology seems to be more and more rapid each year. But the COVID-19 pandemic has caused the rate at which technology evolves to accelerate further and in a way we have never seen before. The…

Manually counting people in and out is an inefficient way to collect numbers of visitors, in addition to this, many venues are having to hire additional members of staff to assist with this.  Venues globally, such as supermarkets and high street retailers have opted to implement a one-in-one-out strategy, where a member of staff stands…

A report produced by Deloitte on the value of patient experience highlighted that Hospitals with a “low” HCAHPS rating (Hospital Consumer Assessment of Healthcare Providers and Systems) saw a net margin of 1.8%. Whereas, Hospitals with an “excellent” HCAHPS rating saw a net margin of 4.7% on average, indicating the importance of patient and visitor…

When is a MAC address not a MAC address? When it’s been randomised! But before we begin it’s important to have a good understanding of what a MAC address is and why it is used. What is a MAC address? A media access control address or “MAC” address is a unique identifier for the network/wifi…

The importance of place and proximity for people when traveling indoors. In the era of constant connection, we’re used to getting information at the push of a button. Instant updates from friends and family, online ordering, same-day deliveries, rideshare services like Uber and Lyft…the list goes on.  Essentially, technology has made life easier, especially when…

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