Blogs

Category: Technology

Purple the intelligent spaces company has been included as a representative vendor in the 2021 Gartner Market Guide for Indoor Location Application Platforms. Purple converts physical venues into intelligent spaces through the use of analytics, wayfinding, and presence and location technology.  According to Gartner, “This past year saw a rising number of vendors in this…

The first commercial satnav was released in 1990 as a revolutionary built-in feature for the Mazda Eunos Cosmo, and yet in 2021 we can order an Uber through a mobile application, see how far away the driver is, get to our destination on the quickest route possible all while sharing our location or eta with…

Technology has been used as a tool that aids and improves performance in the retail industry for a large amount of time now but the COVID-19 outbreak has prompted retail stores globally to look for technology to help them improve safety as well as operations. The coronavirus pandemic has shifted the focus towards keeping visitors…

A new era for data handling? Over the past few years, the combination of ‘IoT’ devices & AI / Machine Learning has been used to collect huge amounts of big data. Companies from the IaaS (Infrastructure as a Solution) & PaaS (Platform as a Solution) markets are continually releasing new products to meet client needs. …

Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how customers and visitors are engaging with your brand/business.  It’s important not to underestimate the power of this valuable data, for online businesses they can help you understand poor-performing vs high performing content or the journey…

A quick summary of IoT – The “Internet Of Things” The “Internet of Things” was coined by British technology pioneer, Kevin Ashton in 1999, defining it as a system in which the internet is connected to the physical world by utilising sensors and RFID tags. You can visualise the ‘IoT’ as being made up of…

Esports, healthcare technology, and occupancy management are some of the top technologies to look out for in 2021 Innovation in technology seems to be more and more rapid each year. But the COVID-19 pandemic has caused the rate at which technology evolves to accelerate further and in a way we have never seen before. The…

Manually counting people in and out is an inefficient way to collect numbers of visitors, in addition to this, many venues are having to hire additional members of staff to assist with this.  Venues globally, such as supermarkets and high street retailers have opted to implement a one-in-one-out strategy, where a member of staff stands…

A report produced by Deloitte on the value of patient experience highlighted that Hospitals with a “low” HCAHPS rating (Hospital Consumer Assessment of Healthcare Providers and Systems) saw a net margin of 1.8%. Whereas, Hospitals with an “excellent” HCAHPS rating saw a net margin of 4.7% on average, indicating the importance of patient and visitor…

When is a MAC address not a MAC address? When it’s been randomised! But before we begin it’s important to have a good understanding of what a MAC address is and why it is used. What is a MAC address? A media access control address or “MAC” address is a unique identifier for the network/wifi…

The importance of place and proximity for people when traveling indoors. In the era of constant connection, we’re used to getting information at the push of a button. Instant updates from friends and family, online ordering, same-day deliveries, rideshare services like Uber and Lyft…the list goes on.  Essentially, technology has made life easier, especially when…

Check out our live data here Purple have WiFi live in over 50,000 venues ranging from a cafe through department stores, airports, stadiums and entire cities across 128 countries. We have 160M authenticated users of more than 600M unique users that are anonymous. The data we analyze spans nearly 20 Billion visits. Due to the…

Although COVID-19 has affected the majority of the globe, the one thing seen during the current Coronavirus outbreak is the speed at which we can adapt to situations when technology is used productively. Through the use of communities and technologies, it seems that nations and cities all over the world are coming together and helping…

Understanding how Wayfinding came to be

Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it was to a safe shelter or to notify a particular hunting ground, those that lived long before we did, needed signs and directions just as much…

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