What is WiFi 6e? The advantages and disadvantages
Explore the benefits and limitations of WiFi 6E the latest wireless tech to enhance online experiences with lightning-fast speeds and unparalleled connectivity.
The Purple Indoor Location Services Maturity Model
The Purple ‘Indoor Location Services Maturity Model’ shows a list of solutions available, and how effective they are when combined to meet expectations.
Navigating the Indoors: The Challenges of indoor positioning technology
Digital navigation is an essential part of daily life with billions finding their way every day, so why has indoor navigation yet to gain the same popularity?
Reducing Telco Churn with WiFi Analytics and Engagements Offerings
Discover the effectiveness Purple’s placement in partner deals has on reducing telco churn and driving additional value.
Unified commerce: Retail survival through complete personalization
The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.
What are Indoor Location Services? Updated for 2023
Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.
All the Benefits of Healthcare CRM
Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved…
iCloud+ Private Relay – An introduction to Apple’s new privacy service
Apple's iCloud+ works differently from a regular VPN as it only works with Safari, this means app traffic is not protected when using alternative browsers.
Improve patient experience through healthcare digitalization
This is a summary of a private healthcare webinar, which Purple ran alongside University Hospital’s Managing Director of Innovation and Design in May. You can find the full recording of the webinar here or take a look at the transcript here. Dean quickly kicked off the webinar by introducing Shaun…
How to A/B test your online world and your offline physical space
There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and…
The future of the office
Over 12 months after the global pandemic began, we’re starting to return to the office, socialize with friends and family, and in general getting our lives a little bit more back to normal. In this blog, we’ll discuss the possibilities for office working, how returning industries could be influencing this,…
Venue navigation for healthcare: Wayfinding is improving the healthcare patient and visitor experience, but how?
Wayfinding technology for healthcare, and what wayfinding solutions for hospitals are available. See how wayfinding technology for hospitals and venue navigation for healthcare boosts patient experiences.
Gartner indoor location services: Purple is listed as a representative vendor in the 2021 Gartner Market Guide for Indoor Location Platforms
Purple has been included as a representative vendor in the 2021 Gartner Market Guide for Indoor Location Application Platforms.
Location Analytics & Services: How they can increase revenue
Find out about location technology and how the presence data collected can be utilized to increase revenue!
Purple & UST DataLabs Deliver Geographical Links Between Public WiFi and the Rates in Covid Cases
In February, Purple and UST DataLabs worked together to see if there was a correlation between social behavior and the rates of C19 cases in Manchester, York, and London. Through the combination of an enriched dataset created by UST, detailing the movement of the UK workforce during the pandemic, and…