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How online reviews became so influential

Infographic, Purple WiFi, Whitepaper, WiFi Technologyby Jessica Thomas20/08/2018Leave a Comment

Businesses with Purple’s TripAdvisor Connector collected 40% more reviews, and achieved 6% higher ratings to compete in the experience economy. Two out of every three people who walk into your...

Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm

Retail, Whitepaper, WiFi Technologyby Jessica Thomas22/04/2018Leave a Comment

E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to generate sales. In...

Introducing the Customer Algorithm: Bringing your digital and physical analytics together

Purple news, Purple WiFi, Whitepaper, WiFi Technologyby Jessica Thomas20/03/2018Leave a Comment

The digital economy is facilitating a new era of engaging with customers. And so, businesses are always looking for new and innovative concepts to improve the customer experience. We wrote...

8 Marketing Trends for 2018

Business, Technology, Whitepaper, WiFi Technologyby Jessica Thomas23/11/2017Leave a Comment

In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will...

Intelligent Insights: UK hotels and TripAdvisor reviews [Whitepaper]

Whitepaperby Jessica Thomas01/08/2017Leave a Comment

Consumer opinion and online reviews are the second most trusted form of advertising, and influence 95% of travellers looking for accommodation on TripAdvisor, the world’s largest travel website. With 390...