Blog

Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.

Purple unveils new solution packs to streamline affordable, tailored Guest WiFi and Maps solutions

Purple unveils new solution packs to streamline affordable, tailored Guest WiFi and Maps solutions

The new approach consolidates Purple's existing modules into packs designed to empower businesses to meet and exceed changing guest expectations at an affordable price point without sacrificing quality or posing security risks.

2 April 2025
Why on Earth would a SaaS business want to be a B Corp?

Why on Earth would a SaaS business want to be a B Corp?

In the summer of 2024, Purple became B Corp certified, joining the 9,500+ global businesses and 2,500+ UK businesses that have earned the badge of sustainability

24 March 2025
Why on Earth would a SaaS business want to be a B Corp?

Why on Earth would a SaaS business want to be a B Corp?

In the summer of 2024, Purple became B Corp certified, joining the 9,500+ global businesses and 2,500+ UK businesses that have earned the badge of sustainability

24 March 2025
What is Blue Dot Navigation?

What is Blue Dot Navigation?

Blue Dot Navigation displays your real-time position as a blue dot on digital maps. If you use Apple Maps or Google Maps, you've likely used Blue Dot navigation

5 November 2024
What is Blue Dot Navigation?

What is Blue Dot Navigation?

Blue Dot Navigation displays your real-time position as a blue dot on digital maps. If you use Apple Maps or Google Maps, you've likely used Blue Dot navigation

5 November 2024
Capturing Emails Through Your Guest WiFi

Capturing Emails Through Your Guest WiFi

WiFi email capture allows you to exchange guest WiFi access for a user's email address. How to Capture Emails Using Your Guest WiFi One way to capture emails is

2 October 2024
What is Bandwidth Management?

What is Bandwidth Management?

Bandwidth management is a process to optimise and distribute a network's internet bandwidth. This helps businesses allocate bandwidth to important operations

2 October 2024
Capturing Emails Through Your Guest WiFi

Capturing Emails Through Your Guest WiFi

WiFi email capture allows you to exchange guest WiFi access for a user's email address. How to Capture Emails Using Your Guest WiFi One way to capture emails is

2 October 2024
What is Bandwidth Management?

What is Bandwidth Management?

Bandwidth management is a process to optimize and distribute a network's internet bandwidth. This helps businesses allocate bandwidth to important operations

2 October 2024
MAC Randomisation Concerns

MAC Randomisation Concerns

Disruption of Device Tracking Without MAC randomisation, individual devices will broadcast a single unique MAC address which can be monitored and allow business

30 August 2024
MAC Randomization in Public and Enterprise Networks

MAC Randomization in Public and Enterprise Networks

Public Wi-Fi and iOS 18 For businesses and IT teams, a notable change in the iOS 18 update is the implementation of MAC address randomization.

30 August 2024
MAC Randomization Concerns

MAC Randomization Concerns

Disruption of Device Tracking Without MAC randomization, individual devices will broadcast a single unique MAC address which can be monitored and allow business

30 August 2024
MAC Randomisation in Public and Enterprise Networks

MAC Randomisation in Public and Enterprise Networks

Public Wi-Fi and iOS 18 For businesses and IT teams, a notable change in the iOS 18 update is the implementation of MAC address randomisation.

30 August 2024
What Are the Benefits of WiFi Marketing?

What Are the Benefits of WiFi Marketing?

WiFi marketing is a powerful way to engage with your customers through guest WiFi. By offering guest WiFi, you create an opportunity to collect data, build

23 August 2024
Bandwidth Management Tips

Bandwidth Management Tips

Bandwidth Usage in Guest Networks Streaming, social media, and browsing are common activities on guest WiFi networks. Some guests also use bandwidth to download

23 August 2024
What Are the Benefits of WiFi Marketing?

What Are the Benefits of WiFi Marketing?

WiFi marketing is a powerful way to engage with your customers through guest WiFi. By offering guest WiFi, you create an opportunity to collect data, build

23 August 2024
Bandwidth Management Tips

Bandwidth Management Tips

Bandwidth Usage in Guest Networks Streaming, social media, and browsing are common activities on guest WiFi networks. Some guests also use bandwidth to download

23 August 2024
What is OpenRoaming?

What is OpenRoaming?

OpenRoaming allows automatic WiFi connections across different networks. It allows guests to stay connected at places like shopping malls, airports, and large

22 August 2024