Reducing Telco Churn with WiFi Analytics and Engagements Offerings
Discover the effectiveness Purple’s placement in partner deals has on reducing telco churn and driving additional value.
Arena WiFi: Understand your fans and drive superior engagement
Easily managing online experiences has never been easier than with arena guest WiFi solutions - Boost incremental revenue and capture highly valuable feedback
Why big tech is backing Purple in a major way: An interview with Chris Dedicoat
After a 23-year stint in Silicon Valley, Europe, the Middle East, and Africa - Cisco’s former EVP, Chris Dedicoat, is back in the UK to champion fast-paced technological innovation.
Why retailers should utilize reward programs to enhance customer loyalty
Retailers are missing out on valuable opportunities to boost their visitor experiences, see how reward programs can help.
Patient experience: The future of healthcare
Take a look at what the future of healthcare holds for the patient experience and the technologies that are influencing change in healthcare digitalization.
iOS14 MAC Randomization
When is a MAC address not a MAC address? When it’s been randomised! But before we begin it’s important to have a good understanding of what a MAC address is and why it is used. What is a MAC address? A media access control address or “MAC” address is a…
Creating a safe and contactless office space for your staff and visitors
Ensure your business is on the right path for moving into a more controlled and contactless world through the use of Anayltics and Wayfinding
How wayfinding is playing a key role in hospitals amid the COVID-19 outbreak
Although COVID-19 has affected the majority of the globe, the one thing seen during the current Coronavirus outbreak is the speed at which we can adapt to situations when technology is used productively. Through the use of communities and technologies, it seems that nations and cities all over the world…
Top 5 Technology Trends To Watch In 2020
As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade. In the age of technology, it…
Parque Arauco improve the in-store experience with WiFi analytics
Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across Chile, Peru and Columbia. The new network allows Parque Arauco to deliver an exceptional guest WiFi experience with custom splash…
How WiFi & IoT can be used for marketing
With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the same potency today. If you want to gain some traction when promoting your products, you need to think ahead and…
Capturing insights and not just customer data
Collecting customer data is great in terms of growing your CRM and directly engaging your total addressable market. However, more importantly, is aggregating this customer data and overlaying it on top of other data sets to give you insights. Google Analytics and other online analytics tools provide you with an…
McDonald’s record a sharp increase in app downloads following the installation of WiFi analytics
McDonald’s Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurants locations across Belgium. The infrastructure, equipped with Purple’s WiFi analytics solution, is part of a large phase of digital transformation aimed at enhancing the dining experience.…
How Do WiFi Extenders Work?
Nowadays, WiFi is more than just a convenient way to connect to the internet – it’s an essential tool that we use to remain productive, efficient, and connected. With the rise of advanced wearable tech, smart appliances/machinery, and other WiFi-enabled devices, easy-access WiFi has become a staple, and we’ve dramatically…
How important is WiFi in daily life?
If you were asked to rate the following in order of things you wouldn’t be able to live without, where do you think internet/ WiFi would be placed? You might be surprised to find that it was actually found to be the absolute top of the list in a survey…