Blogs

WiFi access is everywhere. And with millions of public WiFi hotspots there’s no excuse for not staying connected. WiFi hotspots are great for when you’re out and about and need to access the internet to reply to your emails, check the train times or simply stream some music. Public WiFi…

Good patient experience is an intrinsically valuable goal, and patients and visitors are increasingly emphasizing patient experience as part of care quality.

Offering Public WiFi in the UK: A changing landscape? August 2014 Update In May 2013, we published an article informing readers of some of the legal and practical implications of offering public Wi-Fi in the UK. You can read our article here. Now, just over a year later, changes are…

Newsflash: August 2014 Update on Data Retention Obligations in the European Union In January 2014, we published an article informing readers about the data retention obligations in Europe. You can read our article here. Now, due to a recent decision of the European Court of Justice, the law in this…

WiFi networks at universities should be secure and seamless across campus. Here's how you can manage your campus WiFi network.

The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.

Purple has a dataset uniquely placed to measure the impact of self-isolation and social distancing across a range of demographics.  Using WiFi Analytics, it is possible to capture the age and gender of visitors and measure how the behavior of these demographics differs from the average amidst the social restrictions…

The auction of 3G spectrum some years ago raised £22.5BN for the UK Treasury, clearly that was an overheated affair and all of the operators who bought spectrum must have woken up with headaches from deal heat. The 4G auction was never going to achieve anything like those sums, that…

According to Clare Boothe Luce, “No good deed goes unpunished.”  Today, business owners fear that this aphorism may apply to the good deed of providing open guest WiFi to their customers.  While answers may vary around the globe, in the U.S. the rewards appear to outweigh the risks.  Indeed, numerous…

This week, US based Comcast announced a neighbourhood hotspot innovative, which sees Xfinity customers adding an extra SSID to their home WiFi. As well as their own private home signal, customers routers will now broadcast “xfinitywifi” which will allow friends, visitors and potentially passers-by, the opportunity to get online for free.…

What do you get in return for offering free wifi? Once again we’ve been reading about coffee shops trying to meet customer demands by offering free WiFi but losing out. This time it’s the coffee shops in Washington DC that are bearing the financial burden of their generosity, with students…

Until recently safety was a given. If you visited a shop or a restaurant you expected to be safe. COVID-19 has changed that for vistiors.

Trend Vision LLP, a reseller of Purple’s WiFi and analytics solution since 2015, is now a Certified Purple Partner, allowing the Indian firm to make further headway across the country. Headquartered in Mumbai, Trend Vision is part of the Trend Group and focuses on delivering WiFi and IT solutions to…

Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used to track visitor movement throughout your venue? Opening the doors for proximity marketing, way-finding, personalized customer engagement and more. The…

Increasing the number of times a fan visits your venue has a direct and measurable impact on revenue; as does extending the duration of their visit. To do this, stadiums need to have a clear understanding of who each of their visitors are and how they behave when they are…