Are you starting to think about your plans for the upcoming holiday season? Many other retailers are.
A bumper 2021 holiday season?
The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit our holiday shopping to mainly online purchases. That could change for 2021 though. The average household savings rate has more than doubled across the United States and United Kingdom in the past 12 months. And with months spent in lockdown and under social distancing restrictions, consumers are likely to head out to physical brick and mortar stores to release pent-up consumer demand.
Have you started to think about how you could capitalize on the increased holiday footfall?
Retail eCommerce sales during the 2021 Holiday season are set to shrink by 11.3% according to eMarketer suggesting that a large proportion of customers will be heading back to physical stores.
With the expected increase in customer numbers returning to physical stores, there’s a huge opportunity for retailers to make the most of increased household savings, pent-up consumer demand, and a general appetite for a return to normality for the 2021 holiday season. There’s also the potential for retailers to miss out on a huge opportunity, and that is the ability to start to gather the same types of insights and information that would usually be confined only to e-commerce.
Don’t miss out on the chance to capture offline customer data this holiday season!
What many retailers don’t realize is that they already have the ability to capture rich data and insights about how their customers behave in-store through some of the existing infrastructures they already have in place. Using their wireless access points and investments already made in infrastructure, we are able to provide retailers with a holistic view of their typical in-store customers.
What types of data can be collected?
Data that you would usually only associate with web analytics software but for your actual physical stores such as:
- Number of visitors
- Dwell time
- Frequency of visits
- Recency of visits
- Bounce rates
- Store front conversion rates
As well as collecting insights, you also have the ability to capture information on who is shopping in your stores and collect their contact information. This data can then be added through an open API into your CRM database helping you to build out detailed customer profiles.
Why should I collect this data?
The 2021 holiday season is going to be a competitive one. Give yourself that competitive advantage of really starting to know who your offline customers are and how they behave, helping you to create a 360-degree view of your customers. These insights and contact information can then be used to influence consumer behavior and drive increased sales over the holiday season. You can find more about our WiFi analytics solution here.