Blogs
Tag: Beacons
WiFi proximity marketing: Strategies and how they work
What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.
Guest blog: Lets Get Digital – Beacons review
Picture this – you’re walking in the mall (shopping centre of course in the UK but I love the way mall sounds) and you see a friend who tells you that your favourite PiriPiri chicken is on offer at M&S, only that your friend is called Beacon, and communicates to…
WiFi or beacons for location based services?
Location based services are now the norm. From sat navs to google maps on our phone, we all understand that our devices can communicate with satellites or other location technology to try to pinpoint where we are stood. There are options available to brands and venues who want to take…