Blogs
Business WiFi Installation: Doing it Right
How do you set up WiFi for your business? Click to read about the do-it-yourself route here and when you should call the experts.
Business WiFi Costs: A Guide to Budgeting and ROI
Your can offset your business WiFi costs with these tips. See how you can start budgeting for business WiFi and get an ROI.
British Land expand their WiFi analytics offering with Purple and North
British Land have again partnered with Purple and North to install a fast and secure guest WiFi network at several sites across the UK. Following the successful implementation of WiFi analytics in previous years, the leading UK commercial property company have renewed contracts at two of their popular shopping destinations, Glasgow…
Break through the noise: Six ways to hyper-personalize
Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can…
Book Review: The Retail Revival
A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks Canadian Doug Stephens, founder of “Retail Prophet” is the author of the groundbreaking book, The Retail Revival: Re-Imagining Business for the New Age of Consumerism. I read the retail futurist’s book soon after it was released in…
BlueCloudWiFi announces launch of Smart WiFi platform in Australia
BlueCloudWiFi announces the launch of its cloud based Smart WiFi platform for retail and hospitality businesses in Australia Gold Coast, Australia 21 October 2014: BlueCloudWiFi has today announced the launch of its Smart WiFi platform. The cutting edge technology has been developed with UK industry leaders, Purple WiFi. The solution offers a…
Is Black Friday still big for retail? Our analytics suggest it is.
Stomachs have barely settled from Thanksgiving dinner before Black Friday madness kicks off on the fourth Friday of November each year. Consumers line up Thursday night and in the early hours to get their hands on discounted TVs, clothing, gadgets and Christmas gifts battling thousands of other consumers literally diving…
Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday
In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!
Why big data doesn’t need to be a big issue
Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of big data and IoT, the UK economy is expected to generate £322 billion in revenue from 2015 to 2020, signalling…
Big data and the part it’s playing in ‘new retail’
Alibaba founder, Jack Ma, used the term ‘new retail’ in 2016 to describe a future that would blend online, offline, logistics and data across a single value chain. The strategy aims to establish the business as a consumption solution provider, leveraging big data to enhance consumers’ shopping experiences. And we…
Big brewery brands begin to sponsor pub WiFi hotspots
Sponsorship is vital to businesses that rely on brand exposure and front of mind awareness. Yet surprisingly, the only major brewery sponsoring WiFi hotspots in the UK is Heineken, with the sponsorship of BT Openzone Hotspots in over 200 pubs and bars, branded as the ‘Heineken Hub’. The service is…
The best WiFi statistics of 2014
The Huffington Post recently gave us 50 technology statistics including some stats from our own Purple WiFi survey! Amazingly 90% of all smartphones are equipped with WiFi capabilities and we have picked some of the other interesting WiFi stats: 1) WiFi makes shoppers happy We know from the Future Stores…
Beirut celebrates New Year with Purple WiFi
Wi-think partnered with Purple WiFi to install a high speed, secure guest WiFi network in Nejmeh Square, Bierut, for the city’s New Year’s Eve celebrations. Thousands gathered to watch the light show on the square’s art deco clock tower whilst also enjoying over 150 different performances. Beirut was ranked the 7th…
Being social about your business
Blog post by Euan Semple, author of ‘Organizations don’t tweet, people do’ Online conversations If you run a small business or a cafe or a bar you already talk to your customers face to face and probably know your regulars and a little bit about them. They enjoy the relationship and…
Baroness Lane-Fox drives digital transformation for the NHS
This week Baroness Martha Lane-Fox suggested serious technological changes to the NHS in her detailed review for the government. In July 2015, Jeremy Hunt tasked Baroness Lane-Fox with job of considering the digital future of the NHS. Released on the 10th December, the document makes recommendations which included free WiFi…