Blogs

CAE plans to unlock new global opportunities as a Purple Certified Partner
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CAE plans to unlock new global opportunities as a Purple Certified Partner

Purple, the intelligent spaces company, has today announced that CAE, a long-standing partner, is now certified and set to secure new contracts with brands and venues worldwide. Purple specialises in delivering a WiFi solution that generates real-time analytics and marketing for brands that want to engage with visitors and understand…

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C2i Woking Digital and Woking Shopping turn Purple
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C2i Woking Digital and Woking Shopping turn Purple

Purple have teamed up with Arcom IT to provide services to C2i Woking Digital and Woking Shopping (managers of Peacocks and Wolsey Place Shopping Centres). Together the partnership has delivered: Project objectives 1. To realise C2i Woking Digital’s vision of making Woking a key economic and digital hub in the south-west of…

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BYOD in the workplace
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BYOD in the workplace

Bring your own device, or BYOD, is a phenomenon allowing personal laptops, tablets and smartphones into the workplace to gain online access and view company information. Initially met with trepidation, it is now firmly entrenched into the corporate world. Whether employers like it or not, it’s happening! So should you…

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Why should businesses use social media?
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Why should businesses use social media?

Media influences opinion… …there is no doubt about that.  But do we mindlessly follow what is presented to us?  Some media researchers used to argue that what we watch and read is fed into us like a syringe and there is little we could do to stop it.  Then along…

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Businesses receive fines for breaking COVID occupancy limits

Ensuring that a business has no more than the correct number of occupants in a venue at any given time has never been more important.

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Are businesses doing enough? Purple WiFi Survey Results
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Are businesses doing enough? Purple WiFi Survey Results

Wireless internet. WiFi. However you refer to it, you simply can’t deny that it’s something we’re all familiar with now. A study in 2012 found a staggering 73% of UK homes had WiFi networks. The same study placed the UK second on worldwide household WiFi penetration, just behind South Korea…

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Business WiFi solutions for improved connectivity and performance
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Business WiFi Solutions: A Deep Dive into Managed WiFi, WiFi as a Service, and More

If you're comparing business WiFi solutions, you need to read this article. We cover managed WiFi, WiFi as a service and more.

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Business WiFi installation
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Business WiFi Installation: Doing it Right

How do you set up WiFi for your business? Click to read about the do-it-yourself route here and when you should call the experts.

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Business WiFi costs
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Business WiFi Costs: A Guide to Budgeting and ROI

Your can offset your business WiFi costs with these tips. See how you can start budgeting for business WiFi and get an ROI.

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British Land expand their WiFi analytics offering with Purple||British Land expand their WiFi analytics offering with Purple and Pinacl
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British Land expand their WiFi analytics offering with Purple and North

British Land have again partnered with Purple and North to install a fast and secure guest WiFi network at several sites across the UK. Following the successful implementation of WiFi analytics in previous years, the leading UK commercial property company have renewed contracts at two of their popular shopping destinations, Glasgow…

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Six ways to hyper-personalize
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Break through the noise: Six ways to hyper-personalize

Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can…

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Book Review: The Retail Revival

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks Canadian Doug Stephens, founder of “Retail Prophet” is the author of the groundbreaking book, The Retail Revival: Re-Imagining Business for the New Age of Consumerism.  I read the retail futurist’s book soon after it was released in…

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BlueCloudWiFi announces launch of Smart WiFi platform in Australia
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BlueCloudWiFi announces launch of Smart WiFi platform in Australia

BlueCloudWiFi announces the launch of its cloud based Smart WiFi platform for retail and hospitality businesses in Australia Gold Coast, Australia 21 October 2014: BlueCloudWiFi has today announced the launch of its Smart WiFi platform. The cutting edge technology has been developed with UK industry leaders, Purple WiFi. The solution offers a…

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blue dot navigation new
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What is Blue Dot Navigation?

Blue Dot Navigation displays your real-time position as a blue dot on digital maps. If you use Apple Maps or Google Maps, you’ve likely used Blue Dot navigation.  Real-Time Location The important aspect of Blue Dot navigation is that it’s a type of visual display and not a system in…

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Purple retail WiFi
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Is Black Friday still big for retail? Our analytics suggest it is.

Stomachs have barely settled from Thanksgiving dinner before Black Friday madness kicks off on the fourth Friday of November each year. Consumers line up Thursday night and in the early hours to get their hands on discounted TVs, clothing, gadgets and Christmas gifts battling thousands of other consumers literally diving…

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