Purple has been named as an IDC Innovator in customer engagement solutions in a new report published by the International Data Corporation (IDC). Leading analyst firm, IDC, recognises vendors that have demonstrated either a ground-breaking business model or an innovative new technology – or both. Their latest research document titled IDC Innovators: WiFi-Enabled Customer Engagement…
Earlier this month, Kerry Wright (Purple’s Director of Alliances) and I attended and presented at the Mi-IDEA accelerator, run by Cisco and Manchester Science Park. The night started with an introduction to the accelerator by Tom Kneen, Head of Business Development at Cisco. Tom described the Mi-IDEA accelerator as a ‘Post-Accelerator’ for start-ups that are…
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