Purple has been named as an IDC Innovator in customer engagement solutions in a new report published by the International Data Corporation (IDC).

Leading analyst firm, IDC, recognises vendors that have demonstrated either a ground-breaking business model or an innovative new technology – or both. Their latest research document titled IDC Innovators: WiFi-Enabled Customer Engagement Solutions 2017 (doc #US42895917, October 2017), examines companies that specialise in this field with revenue of less than $100 million and a product, service, or business model with a specific use case.

Purple continually focuses on being innovative in the market, constantly improving its product capabilities and exploring new opportunities. Since the start of the year, new features like the Salesforce and TripAdvisor connectors have been unveiled and customers including the Miami Heat, McDonald’s and Transports Metropolitans de Barcelona have deployed the solution in their venues.

Gavin Wheeldon, CEO of Purple, said: “We are honoured to be recognized as an IDC Innovator in this space. Our solution allows some of the world’s biggest brands to capture intelligent insights about their customers and utilise them to improve customer engagement and drive loyalty. This recognition from the IDC Innovators report evidences that we are an innovative, forward-thinking business with a product that delivers results.”

About IDC Innovators:
“IDC Innovators reports present a set of vendors – under $100M in revenue at time of selection — chosen by an IDC analyst within a specific market that offer an innovative new technology, a groundbreaking approach to an existing issue, and/or an interesting new business model. It is not an exhaustive evaluation of all companies in a segment or a comparative ranking of the companies. Vendors in the process of being acquired by a larger company may be included in the report provided the acquisition is not finalized at the time of publication of the report. Vendors funded by venture capital firms may also be included in the report even if the venture capital firm has a financial stake in the vendor’s company. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc.”