Blogs

Category: informative

asset tracking
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Asset Tracking: What is it, how does it work, and what are the benefits?

The world of digital healthcare is quickly becoming vital to the survival of healthcare facilities. See how asset tracking works and the possible benefits.

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retail survival with unified commerce
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Unified commerce: Retail survival through complete personalization

The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.

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Digital transformation in retail: From omnichannel to unified commerce

Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.

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encourage more visits and manage overflow in healthcare facility
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How to encourage more visits and manage overflow in a growing Healthcare Facility

The Covid19 pandemic has seen many people postpone their healthcare visits out of fear of infection, how can healthcare facilities encourage patients to return?

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What are Indoor Location Services? Updated for 2023

Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.

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How SMB Businesses can Benefit from CRM Software

From enhanced customer service and higher retention rates to increased productivity and streamlined communications, discover how SMB businesses can benefit from CRM software.

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Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday

In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!

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All the Benefits of Healthcare CRM

Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved…

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WiFi proximity marketing
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WiFi proximity marketing: Strategies and how they work

What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.

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Top 30 healthcare blogs to stay up to date in 2021

With the healthcare industry moving faster than we’ve ever known it can be difficult to keep up to date and have the most relevant information. Below we have created a list of blogs to keep you informed about healthcare news, technology advancements, policies and administrations, and much more! The blogs…

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Healthcare News: Top 3 ranked U.S. hospitals 2021 and more

In July 2021 U.S. News released their annual Honors Roll for the top 20 rated U.S. hospitals, and in this blog, we’ll show you the honors roll top 3, what they’re ranking for, and their focus toward patient experience. Annual U.S. hospital honor roll Each year U.S. News for Health…

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blog header patient experience
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The History of Patient Experience

Around $150bn is lost each year due to missed appointments, and $200 per missed slot for individual physicians. As populations grow and we start to live longer, the effect of missing appointments has already begun to disrupt healthcare operations, however there are ways your facility can help. What is patient…

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Why Customer Complaints Are Good For Your Business

Customer complaints can improve your business if addressed properly. Learn why they matter and how to turn them into opportunities for growth.

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Evolving your primary data collection techniques to prepare for a cookieless world

In this blog you'll learn about primary data, how it can improve business operations and functions to boost customer experiences and further boost revenue.

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Improve patient experience through healthcare digitalization

This is a summary of a private healthcare webinar, which Purple ran alongside University Hospital’s Managing Director of Innovation and Design in May. You can find the full recording of the webinar here or take a look at the transcript here. Dean quickly kicked off the webinar by introducing Shaun…

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