Blogs
Category: informative
Information Security: Why is it so important?
While a short-term hit to a business's revenue may not seem all too damaging, the real consequences of a breach come over time.
How to A/B test your online world and your offline physical space
There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and…
The future of the office
Over 12 months after the global pandemic began, we’re starting to return to the office, socialize with friends and family, and in general getting our lives a little bit more back to normal. In this blog, we’ll discuss the possibilities for office working, how returning industries could be influencing this,…
Purple insights provide a UK demographic breakdown of visitors returning to outdoor bars and pubs
As pints were poured and cocktails shaken for the first time in months, consumers rushed to beer gardens and terraces to celebrate the return of their favorite establishments, permitted to reopen from Monday, April 11th. However, challenges remain in understanding the undoubted long-term impact of repeated lockdowns, social distancing, and…
5 Ways to Reduce Customer Churn (Updated for 2023)
Losing customers can have a significant impact on a business, however, there are many methods to keep customers engaged and invested to avoid churn.
Legal Requirements for Venue Occupancy in European Countries
The restrictions on travel, business operations, and occupancy management within Europe have differed by country, here we take a look at some of the different approaches taken by individual European countries. Portugal Like many countries around the world, Portugal has had to react cautiously in combating new waves and outbreaks.…
Legal Requirements for Occupancy in the UK
Almost a year on the Covid-19 pandemic is still causing issues for governments trying to deal with different waves and outbreaks. In this blog, we will focus on the current rules and regulations for venue gatherings in the UK. Occupancy Rules In: England During the latter half of February 2021…
Legal Requirements for Venue Occupancy for the U.S, Mexico, and Canada
The Covid pandemic has forced governments across the globe to deal with various waves and strains of Covid19 very differently. Advice from WHO (The World Health Organisation) regarding personal safety was to wear a face mask in public and to maintain a safe distance from anyone around us. But as…
What’s the difference between a WAN and a LAN?
A LAN (Local Area Network), is a network that covers a small geographical area such as homes and offices. Whereas WAN (Wide Area Network,) is a network that covers larger geographical areas.
The History of WiFi
We've come to expect a standard degree of connectivity wherever we go, and regularly rely on WiFi to maintain our productivity, our organization, our health, and even our protection
Indoor Location Tracking to reach $5BN by 2018
Online has for many years been spoilt with the wealth of information available to understand visitor behaviour, one of the really interesting developments was in-page analytics. What this allows you to do is understand user behaviour and how they journey through your site, a few small tweaks with positioning, size,…