Blogs

In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty. Teams step back and reflect on the past year’s performance, what worked well and how…

There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users.…

According to a recent study by mobile marketing agency Sponge, over three quarters of major UK retailers are missing out on the opportunity to engage with and learn about their customers, because they are not offering them access to in-store WiFi. Of 117 multi-store retailers in central London, only 28…

The world of technology has massively changed over the last decade. We take a look at just how far we’ve come, with our top seven technology advancements list. 1) Smartphones With our smart phones we can now do almost anything that we can do with our home laptop. A recent stat…

So 2013 is soon coming to an end. Whilst there’s been a great range of gadgets and gizmos released, it’s a simple, sad fact that you just can’t have all of them. Well, unless you are Bill Gates. Then you can have all the things. However, with the festive season…

Are your employees working from home and making you worry about security breaches? Here are 6 ways to ensure data security in remote work which you can use.

Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people regularly or occasionally reading online reviews and 88% trusting them as much as personal recommendations, if your customers aren’t talking about your restaurant both…

Discover 6 real examples of businesses benefitting from indoor location services. From in-depth visitor analytics to enhanced venue safety and more!

Our VP Americas, Anne Lakstigala, recently attended the World Broadband Alliance Wi-Fi Global Congress in San Francisco. Anne was on a panel, hosted by Adlane Fellah, and discussing ‘Innovative Services over WiFi’. Here we take a look at the 5 big talking points and share our views on those hot topics. 1) Monetizing WiFi Advertising…

A slideshare by People’s Monthly on mobile and wearables prompted us to look at the popular and potential wearables of today and how they might be used in different market places. At Purple wearable tech matters to us because it’s reliant on connectivity to make it work. As the number…

Losing customers can have a significant impact on a business, however, there are many methods to keep customers engaged and invested to avoid churn.

As a business owner, professional or marketer you understand the importance of engaging with your target audience and customers.

Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how visitors are engaging with your business.

Today, you can find free wifi almost everywhere you go – cafes, restaurants, pubs, bars, hotels – anywhere you’re likely to linger! But you might be surprised by Purple WiFi’s top 5 favourite unusual places to find free wifi. 1) London Cabs In December last year EyeTease, a government backed…

Discover 5 compelling reasons to use WiFi marketing. Watch your business flourish through personalized customer experiences and insights.