Blogs

Our VP Americas, Anne Lakstigala, recently attended the World Broadband Alliance Wi-Fi Global Congress in San Francisco. Anne was on a panel, hosted by Adlane Fellah, and discussing ‘Innovative Services over WiFi’. Here we take a look at the 5 big talking points and share our views on those hot topics. 1) Monetizing WiFi Advertising…

A slideshare by People’s Monthly on mobile and wearables prompted us to look at the popular and potential wearables of today and how they might be used in different market places. At Purple wearable tech matters to us because it’s reliant on connectivity to make it work. As the number…

Losing customers can have a significant impact on a business, however, there are many methods to keep customers engaged and invested to avoid churn.

As a business owner, professional or marketer you understand the importance of engaging with your target audience and customers.

Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how visitors are engaging with your business.

Today, you can find free wifi almost everywhere you go – cafes, restaurants, pubs, bars, hotels – anywhere you’re likely to linger! But you might be surprised by Purple WiFi’s top 5 favourite unusual places to find free wifi. 1) London Cabs In December last year EyeTease, a government backed…

Discover 5 compelling reasons to use WiFi marketing. Watch your business flourish through personalized customer experiences and insights.

In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues across the globe to a network of over 1 million end users! In this blog, we’re going to look at the benefits of Purple’s WiFi…

We recently invited all of our global partners to an exclusive webinar with Purple WiFi investor and former CEO of Best Buy International, Bob Willett. “Bob Willett is an example of an executive who started on the shop floor.He began at Marks & Spencer in his native United Kingdom in…

Proximity based social networking is becoming the norm and there has recently been a shift towards app development to help us to widen our social circles. A summary can be found on this article by vizeum. Notifications about our social connections who are close by at that moment in time…

Read about 5 effective customer retention strategies, from surveying your customers to under-promising and over-delivering.

Let’s start this blog where most resolution blogs do, the high percentage of people who fail with achieving their resolution goals. Yes, 80% of people may fail when striving for high targets and repeatedly obnoxious, year on year expectations. Is that because the goals are too far out of reach,…

Now that 2016 is coming to a close, it’s easy to see why this year has been THE year for making the Internet of Things a bigger part of our lives. More and more connected gadgets have sprung up to make previously ‘dumb’ things smart. In no particular order (because…

Social media is an amazing platform for both individuals and businesses alike and there are so many to choose from. However, after posting our blog on the language of email, we really got thinking about how we may come across when ‘writing’ on social media sites and decided to investigate.…

How do I use social media to boost business? This is a question that could apply to many sectors but within the fiercely competitive hotel industry, social media is something that generates lots of debate and some action, with varying degrees of success. There are some hotel brands that implement…