Blogs
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Driving retail loyalty with WiFi
Retailers across the globe are looking for new ways to drive customer loyalty. With in-venue WiFi, businesses can influence and encourage loyalty at the right time.
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dotmailer: our newest integration feature
We are pleased to announce that our WiFi analytics solution is now compatible with dotmailer; the popular marketing automation platform. dotmailer is a leading marketing service provider with data-powered automation at its core. dotmailer are passionate about shaping the omnichannel marketing space, and for nearly 20 years have helped thousands…
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Don’t miss out on rich data & insights this holiday season!
Are you starting to think about your plans for the upcoming holiday season? Many other retailers are. A bumper 2021 holiday season? The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit…
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Dom’s Story: Setting Up Purple in South America
Hello! I’m Dominic, and I’m the Senior Technical Support Engineer at Purple – Intelligent Spaces. This past November, I was given the opportunity to travel to Chile in South America as part of my role with Purple. Getting the chance to visit the other side of the world, soak up…
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Domino’s partner with Purple and Smarter WiFi
Domino’s have signed a rolling contract with hospitality guest WiFi and analytics specialists, Smarter WiFi, to install a Purple-powered WiFi solution at 10 of their sites across the UK. Rollout to further stores is expected over the coming months to expand the overall estate and help Domino’s re-engage more effectively…
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Does your WiFi hotspot allow access to adult content?
A recent research project by AdaptiveMobile, concluded that over one third of all the UK’s Cafes and restaurants had no content filtering in place, meaning that visitors logging on could easily use or stumble across adult content online. This is a particularly hot topic, and one that any business providing…
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Do you want to work for a global technology business?
We are hiring! Could you be part of the Purple WiFi revolution? At Purple WiFi we are innovators of cloud-based social WiFi. We have just secured $5 million investment funds and we are experiencing rapid growth on an international scale. We are also looking for talented, enthusiastic, driven individuals from…
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How Do WiFi Extenders Work?
Nowadays, WiFi is more than just a convenient way to connect to the internet – it’s an essential tool that we use to remain productive, efficient, and connected. With the rise of advanced wearable tech, smart appliances/machinery, and other WiFi-enabled devices, easy-access WiFi has become a staple, and we’ve dramatically…
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Digital Wayfinding – One small step for the NHS but a big step for patient and staff empowerment by Mike Farrar
Whilst digital wayfinding may not as yet be common parlance in the NHS, it may be that its emergence in the coming years heralds a mindset shift of sizeable proportion on the part of Trusts and their management culture. Wayfinding refers to information systems that guide people through a physical…
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Digital transformation in retail: From omnichannel to unified commerce
Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.
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Digital Health: The benefits of optimizing patient journeys
Take a look at how digital health solutions can impact the patient experience in this new
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Deliveroo partners with Purple to deliver more than just food
Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday business expenses. The food delivery giant has formed partnerships with a number of businesses to offer discounts across various business services – ensuring their…
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Do you know enough about your guests to deliver a personalised experience? [Infographic]
Technology and the internet has transformed the hotel booking and travel experience. Digital channels have influenced an era of customer experience where direct engagement and personalised marketing are the new norm, and interacting with guests before check-in is an expectation, not a courtesy. The number of international travellers to the…
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Deep Ellum in Dallas gets smart with full WiFi and analytics offering from Purple and GDT
Deep Ellum, the downtown Dallas area steeped in rich arts, culture and musical history is now a connected hub for visitors and residents alike thanks to a solution delivered by Purple and GDT. Dallas-based technology integrator, GDT, has developed the “Deep Ellum Experience”, to showcase what the ideal smart city…
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December: Features, reports and enhancements within the Purple platform
Here’s a summary of the features and updates we have been working on and showcasing throughout December. MicroSurvey node in LogicFlow Using the Microsurvey node available in LogicFlow, users can present a specific Microsurvey to visitors during the access journey based on demographic criteria. For example, a user can display…