Blogs
Visitor spend increases due to Purple WiFi at The Orchards
The Orchards Shopping Centre in West Sussex, UK, is a 120,000 sq ft centre which boasts 40 retail units. The centre chose to install AirTight Wi-Fi throughout the building as a platform for the Purple WiFi social app. The Orchards also houses 32 residential dwellings that can pick up the…
Case study: London Borough of Brent installs Purple WiFi
About Brent The London Borough of Brent (LBB) is located in North West London, forming part of Outer London. Its population is estimated at 312,200 people. Trial stages David Boyd of Unified Consultancy provided the borough with the Purple WiFi solution to match their needs and Xirrus high-density access points. The…
Case Study: Inc Group Restaurants, Bars & Clubs
“Purple WiFi is an easy to use, functional piece of software with some interesting customer data. I particularly like that you can see how many times certain individuals have logged in – this is a really easy way to see loyal customers and reward them.” Lorna Allison, Marketing Manager, Inc…
Case Study – Four restaurants and a bar
HM Network turns the San Marco Group Purple The San Marco Group is a well-respected chain of four Italian restaurants and a bar, which are located in Preston, Lancashire. Not only does the San Marco Group deliver first class food and drink, but they also clearly demonstrate superior service to…
Caritas of Austin – Volunteering at the community kitchen
Caritas of Austin was founded in 1964 by Richard McCabe, and has since been preventing and ending homelessness for people across Greater Austin. The charity provides a service continuum for those experiencing poverty that begins with a safety net and links then to resources to achieve self-sufficiency. Last week, the…
Capturing insights and not just customer data
Collecting customer data is great in terms of growing your CRM and directly engaging your total addressable market. However, more importantly, is aggregating this customer data and overlaying it on top of other data sets to give you insights. Google Analytics and other online analytics tools provide you with an…
Capturing Emails Through Your Guest WiFi
A captive portal can help you capture emails from your guest WiFi and fuel your marketing strategy. Click here to see how you can start capturing emails through your business WiFi.
Captive portals: What are they for, and how do they work? (Updated for 2023)
Captive portals ensure that only authorized users can access a given network and to provide a means of authentication for new users. We discuss burning questions and explain how captive portal software works within business processes.
How can WiFi transform the healthcare sector?
Access to the internet has huge potential to improve the healthcare experience for patients, from appointment reminders to increasing connection to the outside world during hospital stays. WiFi in healthcare settings enhances communication with friends and family, provides entertainment, permits access to the workplace and generally reduces a feeling of…
Can WiFi relieve the pressure on mobile networks?
Google Chairman Eric Schmidt says that “we create as much information every two days as we did from the dawn of civilisation up to 2003”. Schmidt also comments that the real issue contributing to the data mountain is the amount of user-generated content due to social media websites. Developing, sharing…
Can stores really compete with online shopping?
Facts and figures Today’s newly released ONS (Office of National Statistics) retail figures show a clear upward trend in the retail market, with an increase of 3.7% compared to February 2013. Increasingly customers are more confident in spending their money and inflation in stores is at an all time low.…
Can social media alter your mood?
Positivity breeds positivity Psychologists have long been aware that positivity breeds positivity in others. We also know that praise and reward has a greater impact on good behaviour than punishment has on stopping bad behaviour. It’s therefore no surprise that both of these psychological rules also apply in the online…
What is a Campus Area Network (CAN)?
If you're looking to provide network access across your corporate campus, a Campus Area Network (CAN) might be useful. Click to read and learn about how CANs connect campuses.
California Introduces New Data Privacy Laws
With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing guests the moment they log in with an easy to read and digestible terms of business and privacy policy which…
Social WiFi for Cafes and Restaurants
If you run a cafe or restaurant, social WiFi could provide your business with actionable data. See how you can social WiFi in your cafe with the comprehensive guide.