Blogs
How long do you spend reading T&Cs?
Global business analytics provider, Purple WiFi, has released findings from a study into user attitudes towards their data. With access to the behavior of over 110 million users globally, Purple are well-placed to present accurate and comprehensive results. Purple were able to show that, despite amending their own privacy documents…
How indoor maps do more than guide people
Indoor maps are a useful tool, but how do they make communities stronger? Indoor maps bring people together both literally and figuratively
How important is WiFi in daily life?
If you were asked to rate the following in order of things you wouldn’t be able to live without, where do you think internet/ WiFi would be placed? You might be surprised to find that it was actually found to be the absolute top of the list in a survey…
How COVID-19 has impacted consumer behavior and what brands should be doing to adapt
There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs…
How smart counters help businesses achieve social distancing?
Social distancing is likely here to stay, and although it presents a lot of challenges, it is something that's here to stay. See how smart counters help.
Tracking customer footfall: How can I track customer footfall?
Tracking customer footfall, particularly within the retail sector has caused a lot of controversy in recent years following the development of new technologies, but why is it used? And what is it used for?
How Brigham & Women’s Hospital responded to the threat of COVID-19 with Senior Architect Planner, Andrew Shinn
See our interview with Andrew Shinn, Senior Architect Planner at Brigham & Women’s Hospital, one of Harvard’s largest teaching hospitals below. Andrew discussed how the Brigham prepared for CV19 and the operational changes they made to tackle these challenges. How did Brigham & Women’s Hospital prepare for COVID-19 once it…
How big data is being used to boost sales and marketing
Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making. You can spend a great deal of your time making decisions and often they will affect the company, the team, and even yourself…
Hotspot 2.0, Passpoint and Next Generation Hotspot
So what is Hotspot 2.0, how does it relate to Passpoint and Next Generation Hotspot (NGH) and – what’s all the fuss about? Confused? You’d be forgiven if you were and would be in good company. Firstly, I will explain how they are related. Hotspot 2.0 is an initiative driven…
Hotspot 2.0 in iOS 7
The WiFi industry has been awash with excitement and anticipation around what Hotspot2.0/Passpoint from Wi-Fi Alliance and Next generation Hotspot from the Wireless Broadband Alliance. That has taken a massive leap forward with the (unannounced) inclusion in iOS 7. From a user of WiFi Hotspots the difference will be stark…
What is Hotspot 2.0?
Hotspot 2.0 helps users connect to networks seamlessly. Read more about this standard and how it can affect your business.
Do hotels still have reservations about free wifi?
Outdated wifi policies Recently we spotted some angry local Tweets, originating right here in Manchester (UK), about the fact that a well-known global hotel chain still charges residents for a wifi connection. Granted, many hotels, cafes and bars offer the first half hour free but anyone who carries a smartphone…
WiFi Solutions for Hospitals & Clinics
An interconnected hospital is an efficient hospital. We cover why WiFi is important for healthcare facilities and clinics in this article.
Homeless people turned into walking WiFi hotspots
The homeless hotspots initiative was trialled at SXSW conference in Texas where homeless people wear T-Shirts with “I’m a 4G hotspot” on them and people can connect to wifi hotspots for $2 for 15 minutes access. This is certainly a different take on Social WiFi. I can’t quite decide if…
Holiday shopping trends may be about Black Friday now, but you’re open 11 more months of the year too
One-third of consumers who plan to shop during the holiday season say they will brave Black Friday crowds this year, down from 51% in 2016 and 59% the year before, according to professional services giant, PwC. The latest holiday shopping trends study by PwC found there will be almost the…