Blogs
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How Purple WiFi can transform your conference
Free, fast, and reliable WiFi tops meeting requirements According to Benchmark Resorts & Hotel, fast and reliable free WiFi is the top planning issue for conference meetings today. With up to three wireless devices per each attendee, WiFi expectations at conferences are undoubtedly high. The WiFi must have the capability…
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Zak’s Story: How Purple turned my world upside down
Manchester to Melbourne Imagine being given the opportunity to work in one of the greatest cities in the world, Melbourne… with an incredible climate, gorgeous scenery and almost 2,000 kilometres of beaches! Well for me, Purple made it happen. I was a Technical Solutions Specialist working at Purple HQ in…
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How much personal information would you share?
One of the current debates about WiFi and social media sites is the debate on privacy and how much information should be available for other people to see and use. Would you be prepared to share everything that you wrote by text, posted on social media sites, or even in…
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How Much Influence Does TripAdvisor Have On Your Results?
Since its early beginnings in 2000, the review giant TripAdvisor has eclipsed the travel, tourism, res-taurant, and leisure industries; now in 2017, TripAdvisor’s famous review bubbles represent over 7 million businesses across the globe, with 500 million reviews and counting. Undoubtedly, there are a wealth factors contributing to TripAdvisor’s success,…
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How much does a CRM record cost and how good is it?
For most businesses, leads, customer data, or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to buy your product, regardless of what that product is, how are you ever going to get in contact with them?…
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How much do you know about the WWW?
If you are reading this then you probably use the internet a fair bit (or perhaps nearly all day, everyday). But, not everyone is as tech savvy as you! Did you know that some people don’t know the difference between the internet and the WWW? Some even don’t know what…
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How long do you spend reading T&Cs?
Global business analytics provider, Purple WiFi, has released findings from a study into user attitudes towards their data. With access to the behavior of over 110 million users globally, Purple are well-placed to present accurate and comprehensive results. Purple were able to show that, despite amending their own privacy documents…
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How indoor maps do more than guide people
Indoor maps are a useful tool, but how do they make communities stronger? Indoor maps bring people together both literally and figuratively
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How important is WiFi in daily life?
If you were asked to rate the following in order of things you wouldn’t be able to live without, where do you think internet/ WiFi would be placed? You might be surprised to find that it was actually found to be the absolute top of the list in a survey…
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How COVID-19 has impacted consumer behavior and what brands should be doing to adapt
There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs…
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How smart counters help businesses achieve social distancing?
Social distancing is likely here to stay, and although it presents a lot of challenges, it is something that's here to stay. See how smart counters help.
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Tracking customer footfall: How can I track customer footfall?
Tracking customer footfall, particularly within the retail sector has caused a lot of controversy in recent years following the development of new technologies, but why is it used? And what is it used for?
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How Brigham & Women’s Hospital responded to the threat of COVID-19 with Senior Architect Planner, Andrew Shinn
See our interview with Andrew Shinn, Senior Architect Planner at Brigham & Women’s Hospital, one of Harvard’s largest teaching hospitals below. Andrew discussed how the Brigham prepared for CV19 and the operational changes they made to tackle these challenges. How did Brigham & Women’s Hospital prepare for COVID-19 once it…
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How big data is being used to boost sales and marketing
Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making. You can spend a great deal of your time making decisions and often they will affect the company, the team, and even yourself…
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Hotspot 2.0, Passpoint and Next Generation Hotspot
So what is Hotspot 2.0, how does it relate to Passpoint and Next Generation Hotspot (NGH) and – what’s all the fuss about? Confused? You’d be forgiven if you were and would be in good company. Firstly, I will explain how they are related. Hotspot 2.0 is an initiative driven…