Blogs

How long do you spend reading T&Cs
Posted on | Updated on

How long do you spend reading T&Cs?

Global business analytics provider, Purple WiFi, has released findings from a study into user attitudes towards their data. With access to the behavior of over 110 million users globally, Purple are well-placed to present accurate and comprehensive results. Purple were able to show that, despite amending their own privacy documents…

Read more
Posted on

How indoor maps do more than guide people

Indoor maps are a useful tool, but how do they make communities stronger? Indoor maps bring people together both literally and figuratively

Read more
How important is WiFi in daily life?
Posted on | Updated on

How important is WiFi in daily life?

If you were asked to rate the following in order of things you wouldn’t be able to live without, where do you think internet/ WiFi would be placed? You might be surprised to find that it was actually found to be the absolute top of the list in a survey…

Read more
|
Posted on

How COVID-19 has impacted consumer behavior and what brands should be doing to adapt

There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs…

Read more
|||
Posted on | Updated on

How smart counters help businesses achieve social distancing?

Social distancing is likely here to stay, and although it presents a lot of challenges, it is something that's here to stay. See how smart counters help.

Read more
Tracking customer footfall
Posted on | Updated on

Tracking customer footfall: How can I track customer footfall?

Tracking customer footfall, particularly within the retail sector has caused a lot of controversy in recent years following the development of new technologies, but why is it used? And what is it used for?

Read more
Posted on

How Brigham & Women’s Hospital responded to the threat of COVID-19 with Senior Architect Planner, Andrew Shinn

See our interview with Andrew Shinn, Senior Architect Planner at Brigham & Women’s Hospital, one of Harvard’s largest teaching hospitals below. Andrew discussed how the Brigham prepared for CV19 and the operational changes they made to tackle these challenges. How did Brigham & Women’s Hospital prepare for COVID-19 once it…

Read more
Posted on | Updated on

How big data is being used to boost sales and marketing

Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making.  You can spend a great deal of your time making decisions and often they will affect the company, the team, and even yourself…

Read more
Hotspot 2.0
Posted on | Updated on

Hotspot 2.0, Passpoint and Next Generation Hotspot

So what is Hotspot 2.0, how does it relate to Passpoint and Next Generation Hotspot (NGH) and – what’s all the fuss about? Confused? You’d be forgiven if you were and would be in good company. Firstly, I will explain how they are related. Hotspot 2.0 is an initiative driven…

Read more
Hotspot 2.0 in iOS 7
Posted on | Updated on

Hotspot 2.0 in iOS 7

The WiFi industry has been awash with excitement and anticipation around what Hotspot2.0/Passpoint from Wi-Fi Alliance and Next generation Hotspot from the Wireless Broadband Alliance. That has taken a massive leap forward with the (unannounced) inclusion in iOS 7. From a user of WiFi  Hotspots the difference will be stark…

Read more
hotspot2
Posted on | Updated on

What is Hotspot 2.0?

Hotspot 2.0 helps users connect to networks seamlessly. Read more about this standard and how it can affect your business.

Read more
Do hotels still have reservations about free wifi?
Posted on | Updated on

Do hotels still have reservations about free wifi?

Outdated wifi policies Recently we spotted some angry local Tweets, originating right here in Manchester (UK), about the fact that a well-known global hotel chain still charges residents for a wifi connection. Granted, many hotels, cafes and bars offer the first half hour free but anyone who carries a smartphone…

Read more
Hospital WiFi
Posted on

WiFi Solutions for Hospitals & Clinics

An interconnected hospital is an efficient hospital. We cover why WiFi is important for healthcare facilities and clinics in this article.

Read more
Posted on | Updated on

Homeless people turned into walking WiFi hotspots

The homeless hotspots initiative was trialled at SXSW conference in Texas where homeless people wear T-Shirts with “I’m a 4G hotspot” on them and people can connect to wifi hotspots for $2 for 15 minutes access. This is certainly a different take on Social WiFi. I can’t quite decide if…

Read more
holiday shopping trends
Posted on | Updated on

Holiday shopping trends may be about Black Friday now, but you’re open 11 more months of the year too

One-third of consumers who plan to shop during the holiday season say they will brave Black Friday crowds this year, down from 51% in 2016 and 59% the year before, according to professional services giant, PwC. The latest holiday shopping trends study by PwC found there will be almost the…

Read more
© 2024 Purple. All Rights Reserved.