Blogs

Purple has formed a new technology partnership with PTC, specialists in enterprise data management solutions, to provide businesses with in-depth data and analytics around their customers and physical spaces. Founded in 1991, PTC have been providing IT solutions and consultancy services for over 26 years with the aim of simplifying…

Revolution Bars Group have commissioned CRM provider, Airship, and WiFi analytics provider, Purple, to deliver a new welcome journey for their first-time visitors to increase customer retention. Purple and Airship have implemented a solution that enables Revolution Bars Group to collect key demographic data on their customers and drive engagement…

Purple, the intelligent spaces company, and Local Measure, local customer intelligence experts, unveil the Local Measure Connector at Cisco Live ANZ. The Connector provides businesses across retail, hospitality, stadiums and entertainment and other industries, with a holistic approach to customer engagement. The two global tech companies have been collaborating within…

Following the success of last year’s event, Purple once again put students across Greater Manchester to the test at the 2018 Tameside Hack. The two-day event, run by Tameside Council and Tameside College, gives young people aged 12-18 the chance to get competitive with their coding, digital and creative skills.…

Purple has formed a new technology partnership with Shopronics, providers of big data and predictive analytics, to supply businesses with in-depth data and insights around their customers and physical spaces. Shopronics specialise in big data and predictive analytics, and use the Internet of Things to gather data around their clients’…

We are pleased to announce that our WiFi analytics solution is now fully integrated with MailChimp; the world’s largest email marketing automation platform. The integration will allow marketing teams to quickly and easily create new mailing lists and deliver personalized communications to customers, increasing customer satisfaction and revenue. Through integrating…

Purple, global leaders in guest WiFi analytics, has today announced a huge shake up in their free and licensed WiFi solutions. The WiFi and analytics provider have made another bold, yet strategic move to disrupt the WiFi market. Purple are offering their enhanced solution, now called Purple SMB, free of…

In a recent report by MarketsandMarkets™, Purple have been named as a key player in the managed WiFi solutions market. Other named players include Cisco Systems, Fujitsu, Vodafone, Verizon, Ruckus Wireless, Aruba, and Mojo Networks. According to the report, ‘Managed Wi-Fi Solutions Market by Networking Service (Network Security, Network Planning…

10,000 people considered a WiFi enabled umbrella you couldn’t use in the rain just to stay connected to WiFi. Purple Rain was a phantom product introduced by the global leader of WiFi analytics, Purple, as part of a Black Friday experiment last November. The not really patented Connected Canopy –…

2017 was another big year of introducing personalization, customization and localization to retail, hospitality and leisure organisations with new brands, such as McDonald’s, joining the Purple network. More and more businesses are realising the potential data insights have in understanding how to engage consumers and increase covers, spend, dwell time…

The Asian fusion cafe, known for uniting people with their passion for food, wanted to take their service to the next level by using guest WiFi to connect customers to more than just social media. Midway through 2017, Sugar On Top rolled out WiFi analytics with Purple, TP-Link and Ungguh…

Purple, global leaders in guest WiFi analytics, are moving to TechSpace, a vibrant and creative shared office space located in one of Austin’s premier locations, 98 San Jacinto Center. The new space will allow Purple to execute plans to build on the existing team to meet a continued increase in…

In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced business efficiency, customer satisfaction and increased revenue. We are now very pleased to announce that we have enabled Webhooks in Logic Flow, which will take the possibilities…

We all want data, quickly and efficiently. From our FitBits to our Smart fridges, social media apps, and everything in between, we expect seamless connectivity. Businesses are equally as demanding – offices, hospitals, schools, airlines, hotels and restaurants and many other venues are consuming data at a rapid rate. But…

Purple, the intelligent spaces company, has the privilege of partnering with incredible companies across the globe. More than ever before, businesses want to know exactly who their customers are to deliver an engaging, interactive and personalised experience, and this includes marketing departments, data consultancies and agencies on behalf of their…