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Category: Purple news

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The British Prime Minister, Boris Johnson, announced on Monday 25th May that non-essential retailers will be allowed to reopen their doors on 15th June and urged shoppers to go out and spend to help revive the British economy. It’s great news for all of us as a sense of normality starts to return and on…

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Social distancing is likely here to stay, and although it presents a lot of challenges, it is something businesses will have to adapt to in order to continue operating. Ultimately, successful social distancing within a venue or other public space comes down to volume control, which is why we made this blog to explain how…

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Purple has been working very closely with Greater London Authority during the United Kingdom’s lockdown phase and will continue to do so as restrictions across the UK begin to ease over the coming month.   Greater London Authority are a strategic regional authority, with powers over transport, policing, economic development, and fire and emergency planning.  Measuring…

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Purple have WiFi live in over 50,000 venues ranging from a cafe through department stores, airports, stadiums and entire cities across 128 countries. We have 160M authenticated users of more than 600M unique users that are anonymous. The data we analyze spans nearly 20 Billion visits. Due to the ongoing pandemic, Purple has developed a…

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Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had on footfall across European industries.  Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling…

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Although COVID-19 has affected the majority of the globe, the one thing seen during the current Coronavirus outbreak is the speed at which we can adapt to situations when technology is used productively. Through the use of communities and technologies, it seems that nations and cities all over the world are coming together and helping…

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Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot.  Only one in ten satisfied customers will leave feedback according to…

Patterson joins tech firm as non-exec Director Acquisition of Mr Patterson is major coup for fast-growth enterprise Purple develop innovative WiFi platforms and analytics
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Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of growth for the company. Patterson has enjoyed an illustrious career including President of the Advertising Association and non-executive director at British Airways and joins Purple at a…

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We want to make it as easy as possible for customers to drive success through the Purple platform. With this in mind, we have decided to introduce a complete managed service offering as part of our existing professional services. Introducing Purple’s managed service Purple’s managed service is a new offering dedicated to supporting customers whatever…

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Purple is pleased to announce an exciting multi-year partnership with BT. British Telecom will now be able to provide its retail store customers with the ability to gain customer insights, just as they would online. The partnership will see the incorporation of Purples advanced customer engagement capabilities within BT Wi-Fi services early next year, this…

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Fast-growth data analytics firm Purple WiFi has acquired US wayfinding business LogicJunction. In the deal announced today, Manchester-headquartered Purple confirmed the takeover of Ohio-based LogicJunction, with the combined businesses operating under the Purple brand. The acquisition is a majority stock deal, with the existing management team and employee base joining the Purple team. Purple offers…

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August is proving to be a very busy and productive month at Purple, and we have a large number of exciting new features going live. These include: Access Media Insertion Hardware Import Wizard New gender options Access Media Insertion Introduce a new revenue stream by monetizing your guest WiFi login experience through Access Media Insertion….

Domino's partner with smarter WiFi and Purple
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Domino’s have signed a rolling contract with hospitality guest WiFi and analytics specialists, Smarter WiFi, to install a Purple-powered WiFi solution at 10 of their sites across the UK. Rollout to further stores is expected over the coming months to expand the overall estate and help Domino’s re-engage more effectively with customers.  The cloud software…

Atea join the Purple partner network
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Purple has formed a new technology partnership with Atea, Northern Europe’s market leader in IT infrastructure.  Atea are a large IT integrator and transformation specialist with 7,400 employees and 4,000 consultants located in 87 offices. Located in seven countries —Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia, Atea offers a full range of hardware and…

How long do you spend reading T&Cs
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Global business analytics provider, Purple WiFi, has released findings from a study into user attitudes towards their data. With access to the behavior of over 110 million users globally, Purple are well-placed to present accurate and comprehensive results. Purple were able to show that, despite amending their own privacy documents to make them easier to…

British Land expand their WiFi analytics offering with Purple
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British Land have again partnered with Purple and North to install a fast and secure guest WiFi network at several sites across the UK. Following the successful implementation of WiFi analytics in previous years, the leading UK commercial property company have renewed contracts at two of their popular shopping destinations, Glasgow Fort and Ealing Broadway. British…

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