Blogs

On May 29th, 2017 the European Parliament, the Council, and the Commission reached a political agreement to provide free WiFi connectivity for citizens and visitors in the European Union. The WiFi4EU scheme will be delivered through simple and non-bureaucratic procedures including online applications, payments by vouchers (each worth 15,000 Euros)…

Purple, global WiFi analytics providers, were last night presented with the Judges’ Award for International Success at the Northern Tech Awards, hosted by GP Bullhound. The awards, held at The Hub in Edinburgh, recognized key players in the region’s digital sector and celebrated the fastest growing and most promising technology…

As part of the Miami HEAT’s commitment to make the AmericanAirlines Arena the premier sports and entertainment venue in South Florida, a wide-spread and secure guest WiFi network has been introduced to enhance the customer experience. In July 2017, Purple was expertly installed across over 350 access points throughout the…

The digital economy is facilitating a new era of engaging with customers. And so, businesses are always looking for new and innovative concepts to improve the customer experience. We wrote a piece earlier this month around ‘new retail’; a strategy first introduced in 2016 by Alibaba Founder, Jack Ma. We…

Purple has formed a new technology partnership with PTC, specialists in enterprise data management solutions, to provide businesses with in-depth data and analytics around their customers and physical spaces. Founded in 1991, PTC have been providing IT solutions and consultancy services for over 26 years with the aim of simplifying…

Revolution Bars Group have commissioned CRM provider, Airship, and WiFi analytics provider, Purple, to deliver a new welcome journey for their first-time visitors to increase customer retention. Purple and Airship have implemented a solution that enables Revolution Bars Group to collect key demographic data on their customers and drive engagement…

Following the success of last year’s event, Purple once again put students across Greater Manchester to the test at the 2018 Tameside Hack. The two-day event, run by Tameside Council and Tameside College, gives young people aged 12-18 the chance to get competitive with their coding, digital and creative skills.…

Purple has formed a new technology partnership with Shopronics, providers of big data and predictive analytics, to supply businesses with in-depth data and insights around their customers and physical spaces. Shopronics specialise in big data and predictive analytics, and use the Internet of Things to gather data around their clients’…

We are pleased to announce that our WiFi analytics solution is now fully integrated with MailChimp; the world’s largest email marketing automation platform. The integration will allow marketing teams to quickly and easily create new mailing lists and deliver personalized communications to customers, increasing customer satisfaction and revenue. Through integrating…

Purple, global leaders in guest WiFi analytics, has today announced a huge shake up in their free and licensed WiFi solutions. The WiFi and analytics provider have made another bold, yet strategic move to disrupt the WiFi market. Purple are offering their enhanced solution, now called Purple SMB, free of…

In a recent report by MarketsandMarkets™, Purple have been named as a key player in the managed WiFi solutions market. Other named players include Cisco Systems, Fujitsu, Vodafone, Verizon, Ruckus Wireless, Aruba, and Mojo Networks. According to the report, ‘Managed Wi-Fi Solutions Market by Networking Service (Network Security, Network Planning…

Purple has formed a technology partnership with NLT Networks, leading providers of IT business solutions and consultancy, to provide businesses with in-depth data around their customers and physical spaces. NLT Networks work with a number of high profile partners including, Fortinet, Ruckus, Cisco, Meraki, HPe, Aruba and more, and they…

The Asian fusion cafe, known for uniting people with their passion for food, wanted to take their service to the next level by using guest WiFi to connect customers to more than just social media. Midway through 2017, Sugar On Top rolled out WiFi analytics with Purple, TP-Link and Ungguh…

A consumer’s journey to making a purchase happens in minutes, therefore why wouldn’t brands create an experience for your customers that reacts with their behaviour and interests – in minutes. Technologies, machine learning and automation are changing the shape of marketing and how businesses understand and engage with their customers.…

In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced business efficiency, customer satisfaction and increased revenue. We are now very pleased to announce that we have enabled Webhooks in Logic Flow, which will take the possibilities…