Blogs

Category: Purple WiFi

Improving customer communications with hyper-personalization|
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The delicate nature of customer communications

Gone are the days where you could pepper your customers with emails, SMS and other forms of communication.  Spray and pray marketing techniques will now alienate your customer base, see your email domains blacklisted and could very well land you in deep trouble with regulators, not to mention the potential…

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Purple live chat function|Support site image 1 - introducing purple live chat|Support site image 2 - introducing purple live chat|Support site image 3 - introducing purple live chat
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Purple Support – Introducing Live Chat

Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you? Can you even remember?! My guess is if you can, it is a very rare occurrence. So, why…

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Why you should start a company running club
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Why you should start a company running club

If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear. For over a year the Purple running club has been going strong and we even recently ran the Great Manchester Run for the amazing…

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Salesforce Trailblazer||
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Salesforce World Tour!

The Sales Operations team were allowed a rare outing last week and headed down to the ExCel London for the Salesforce World tour. This is a major event on the Salesforce calendar, and the whole team had a great time. Trailblazers Kicking off the was the main keynote: A Celebration…

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Advanced WiFi gives retail stores a competitive advantage
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Guest WiFi alone won’t give you a competitive edge, but advanced WiFi will. Here’s why…

It’s no secret that one of the hottest questions in the boardroom of each business is “what will give us the competitive edge?” But in a hyper-competitive world, where technology is evolving at a faster rate than many businesses can keep up with, and customers are continually demanding more… How…

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Methods of capturing customer data and information
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Methods of capturing customer data: What is the best way to capture customer data in-store?

Looking for new ways to capture customer data? In this blog, we'll reveal the best methods of capturing customer data as well as their pros and cons.

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How much does a CRM record cost and how good is it?|Cost per lead (per industry)|Cost per lead (per channel)|Google benchmarks - average click through rate|Percentage of visitors connecting to WiFi across industries|
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How much does a CRM record cost and how good is it?

For most businesses, leads, customer data, or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to buy your product, regardless of what that product is, how are you ever going to get in contact with them?…

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Gavin wheeldon headshot
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Getting Personal with Purple’s CEO, Gavin Wheeldon

I’ve got to know Gavin really well over the years I’ve been at Purple. Gavin is happily married with two daughters, aged six and nine. He’s a family man, super smart, down to earth and approachable. He holds strong values and views, and he doesn’t suffer politics or fools. So…

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New Purple platform - WiFi analytics
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Analytics overload – getting to the why?

In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality was that we had a great reporting platform, but that was it. If you’ve been a customer or partner of…

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Purple’s ‘Year of the Partner’ – what does it mean?
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Purple’s ‘Year of the Partner’ – what does it mean?

2019 is a critical year for Purple and an essential part of our success will come from our global community of over 2,000 partners. Ranging from global service providers to micro IT integrators in small countries, Purple has built a powerful and growing army of re-sellers to work with. The…

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Parque Arauco improve the in-store experience with WiFi analytics
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Parque Arauco improve the in-store experience with WiFi analytics

Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across Chile, Peru and Columbia. The new network allows Parque Arauco to deliver an exceptional guest WiFi experience with custom splash…

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Identifying customers with WiFi analytics
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Knock knock, who’s there?

John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is something that we are very good at. We know how many people visit our website, how much time they spend…

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Leading real estate company partner with Purple and Coverage Points
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Leading real estate company partner with Purple and Coverage Points

Leading commercial real estate company, Alandalus Property, have partnered with Coverage Points and Purple to install an advanced WiFi network at two of their popular shopping destinations in Saudi Arabia. The 3-year deal will see Alandalus Property fund the provision of a Purple-powered guest WiFi and analytics solution at both…

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Enterprise data management for physical spaces
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Enterprise data management for physical spaces

Why do businesses collect data? Put simply, to improve. Take your website and Google Analytics as an example. Google Analytics captures data about your website and its users. You then analyze this data and use it to improve your website. But what happens when you have heaps of data coming…

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Walmart Canada elevate the in-store customer experience with Purple WiFi
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Walmart Canada elevate the in-store customer experience with Purple WiFi

Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada’s customers across more than 400 stores.   Through Purple’s network, Walmart Canada can provide its customers with privacy guarantees, whilst allowing access to a high-speed connection during their…

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