Blogs

Category: Purple WiFi

Six ways to hyper-personalize

Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can be done through personalization. According…

Purple TripAdvisor Connector 2

Businesses with Purple’s TripAdvisor Connector collected 40% more reviews, and achieved 6% higher ratings to compete in the experience economy. Two out of every three people who walk into your business will not consider making a purchase until they have read at least one review, according to TripAdvisor surveys. Before we go out for dinner,…

Purple add Airship to their list of customer integration features

We are pleased to announce that our advanced WiFi solution is now fully integrated with Airship, the leading CRM and customer engagement platform. The Airship platform, complete with data acquisition, segmentation and broadcasting features, helps clients drive revenue through delivering intelligent customer journeys. Dan Brookman, Airship’s Managing Director said: “With this integration, it will be…

Purple support Chorley's Inspire Youth Zones Project

Purple, leading WiFi analytics provider, is supporting Chorley’s Inspire Youth Zones project by donating a guest WiFi network and analytics platform for the new Youth Zone site. The Youth Zone, which is located on Chapel Street, offers a safe and inspiring environment for young people, aged 8 – 19, or up to 25 for those…

Deliveroo partners with Purple WiFi to deliver more than just food

Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday business expenses. The food delivery giant has formed partnerships with a number of businesses to offer discounts across various business services – ensuring their restaurant network have access to…

On May 29th, 2017 the European Parliament, the Council, and the Commission reached a political agreement to provide free WiFi connectivity for citizens and visitors in the European Union. The WiFi4EU scheme will be delivered through simple and non-bureaucratic procedures including online applications, payments by vouchers (each worth 15,000 Euros) and light-touch monitoring requirements. The…

As part of the Miami HEAT’s commitment to make the AmericanAirlines Arena the premier sports and entertainment venue in South Florida, a wide-spread and secure guest WiFi network has been introduced to enhance the customer experience. In July 2017, Purple was expertly installed across over 350 access points throughout the AmericanAirlines Arena to help the…

The Mexican food chain, Mad Mex, wanted to take their service to the next level through offering exceptional and secure guest WiFi to enhance the customer experience, whilst also collecting valuable demographic data to support marketing campaigns and personalize communications. In November 2016, WiFi analytics was successfully installed across approximately 50 Ubiquiti access points in…

Purple has formed a new technology partnership with PTC, specialists in enterprise data management solutions, to provide businesses with in-depth data and analytics around their customers and physical spaces. Founded in 1991, PTC have been providing IT solutions and consultancy services for over 26 years with the aim of simplifying data management, data access and…

Revolution Bars Group have commissioned CRM provider, Airship, and WiFi analytics provider, Purple, to deliver a new welcome journey for their first-time visitors to increase customer retention. Purple and Airship have implemented a solution that enables Revolution Bars Group to collect key demographic data on their customers and drive engagement through a hyper-personalized experience. Purple’s…

Following the success of last year’s event, Purple once again put students across Greater Manchester to the test at the 2018 Tameside Hack. The two-day event, run by Tameside Council and Tameside College, gives young people aged 12-18 the chance to get competitive with their coding, digital and creative skills. Local companies including Purple, Avecto,…

Purple has formed a new technology partnership with Shopronics, providers of big data and predictive analytics, to supply businesses with in-depth data and insights around their customers and physical spaces. Shopronics specialise in big data and predictive analytics, and use the Internet of Things to gather data around their clients’ physical spaces. Through collecting data…

Purple Portal Login

Please select your region below

Americas

Login now

EMEA

Login now

Asia-Pacific

Login now