Blogs
Category: Purple WiFi
Purple Support – Introducing Live Chat
Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you? Can you even remember?! My guess is if you can, it is a very rare occurrence. So, why…
Why you should start a company running club
If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear. For over a year the Purple running club has been going strong and we even recently ran the Great Manchester Run for the amazing…
Salesforce World Tour!
The Sales Operations team were allowed a rare outing last week and headed down to the ExCel London for the Salesforce World tour. This is a major event on the Salesforce calendar, and the whole team had a great time. Trailblazers Kicking off the was the main keynote: A Celebration…
Guest WiFi alone won’t give you a competitive edge, but advanced WiFi will. Here’s why…
It’s no secret that one of the hottest questions in the boardroom of each business is “what will give us the competitive edge?” But in a hyper-competitive world, where technology is evolving at a faster rate than many businesses can keep up with, and customers are continually demanding more… How…
Methods of capturing customer data: What is the best way to capture customer data in-store?
Looking for new ways to capture customer data? In this blog, we'll reveal the best methods of capturing customer data as well as their pros and cons.
How much does a CRM record cost and how good is it?
For most businesses, leads, customer data, or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to buy your product, regardless of what that product is, how are you ever going to get in contact with them?…
Getting Personal with Purple’s CEO, Gavin Wheeldon
I’ve got to know Gavin really well over the years I’ve been at Purple. Gavin is happily married with two daughters, aged six and nine. He’s a family man, super smart, down to earth and approachable. He holds strong values and views, and he doesn’t suffer politics or fools. So…
Analytics overload – getting to the why?
In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality was that we had a great reporting platform, but that was it. If you’ve been a customer or partner of…
Purple’s ‘Year of the Partner’ – what does it mean?
2019 is a critical year for Purple and an essential part of our success will come from our global community of over 2,000 partners. Ranging from global service providers to micro IT integrators in small countries, Purple has built a powerful and growing army of re-sellers to work with. The…
Parque Arauco improve the in-store experience with WiFi analytics
Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across Chile, Peru and Columbia. The new network allows Parque Arauco to deliver an exceptional guest WiFi experience with custom splash…
Knock knock, who’s there?
John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is something that we are very good at. We know how many people visit our website, how much time they spend…
Leading real estate company partner with Purple and Coverage Points
Leading commercial real estate company, Alandalus Property, have partnered with Coverage Points and Purple to install an advanced WiFi network at two of their popular shopping destinations in Saudi Arabia. The 3-year deal will see Alandalus Property fund the provision of a Purple-powered guest WiFi and analytics solution at both…
Enterprise data management for physical spaces
Why do businesses collect data? Put simply, to improve. Take your website and Google Analytics as an example. Google Analytics captures data about your website and its users. You then analyze this data and use it to improve your website. But what happens when you have heaps of data coming…
Walmart Canada elevate the in-store customer experience with Purple WiFi
Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada’s customers across more than 400 stores. Through Purple’s network, Walmart Canada can provide its customers with privacy guarantees, whilst allowing access to a high-speed connection during their…
Leeds Rhinos partner with Purple
Leeds Rhinos have partnered with M-Tech UK, Ruckus and Purple to install a new guest WiFi network at their 22,000 seat stadium in Headingley, Leeds. The new infrastructure, equipped with Purple’s WiFi analytics solution, is part of a large phase of digital transformation aimed at improving the in-house experience for…