Category: Purple WiFi
Indoor location services have long yielded considerable value for large venues, offering their visitors and WiFi users more in-premise safety, easier navigation, and more. Such technologies are not exclusively valuable for large venues alone, however. From businesses in the hospitality industry to healthcare facilities, indoor location services have ample applications and equally plentiful potential benefits….
Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “……
Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer unquestionable value. Marketing trends continue to highlight that customer satisfaction is imperative, driving deep customer journey mapping, UI/UX optimizations, and more. In this context, Customer Relationship Management (CRM) software has advanced rapidly itself, quickly becoming a marketing…
Black Friday 2021 will fall on the 26th of November, with businesses around the globe looking to welcome visitors back to their stores with all-time low prices for desired goods and services. Due to the global pandemic, Black Friday 2020 was more or less exclusively online, which meant many customers were unable to go out…
Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social media advertising. These options, while sometimes effective, are getting more expensive as businesses compete for the attention of their desired audience. For example, 64% of brands are looking…
Improving customer engagement and increasing revenue has always been at the forefront of any marketeer’s mind, but how often do these methods last before a new solution is required? Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost! Too good to…
What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximize engagement with customers in real-time within a targeted space. Real-time comms used in proximity marketing will often consist of advertising campaigns, customer support options, as well as many other engagement strategies that adopt a ‘right…
The Featured Customers Summer 2021 report has been released, and surprise surprise, Purple’s on the list. Featured Customers is a customer reference platform for B2B business software and services. Each Featured Customers report looks at the very best companies within the highly competitive Enterprise WiFi industry and have 3 structured awards including, ‘Market Leader’, ‘Top…
Are you starting to think about your plans for the upcoming holiday season? Many other retailers are. A bumper 2021 holiday season? The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit our holiday shopping to mainly…
The importance of place and proximity for people when traveling indoors. In the era of constant connection, we’re used to getting information at the push of a button. Instant updates from friends and family, online ordering, same-day deliveries, rideshare services like Uber and Lyft…the list goes on. Essentially, technology has made life easier, especially when…
Ensure your business is on the right path for moving into a more controlled and contactless world. Coronavirus has become apart of life now and will be for the foreseeable future, with this comes a totally different way of even the simplest things, such as heading into the office for a days work. As a…
Purple has been working very closely with Greater London Authority during the United Kingdom’s lockdown phase and will continue to do so as restrictions across the UK begin to ease over the coming month. Greater London Authority are a strategic regional authority, with powers over transport, policing, economic development, and fire and emergency planning. Measuring…
Although COVID-19 has affected the majority of the globe, the one thing seen during the current Coronavirus outbreak is the speed at which we can adapt to situations when technology is used productively. Through the use of communities and technologies, it seems that nations and cities all over the world are coming together and helping…
Here’s a summary of the features and updates we have been working on and showcasing throughout February. Custom HTML emails Custom HTML emails allow users to create and send custom HTML emails directly from within the Purple portal. Custom HTML emails allow for greater flexibility, customization and personalization of customer communications. Users can also include…
Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you’re sure you’ve just been 3 minutes ago and the signage is never very clear. All of this leads to a daunting experience for any patient entering an unfamiliar hospital, and with the increase in population and evolution in…
Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot. Only one in ten satisfied customers will leave feedback according to…
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