Blogs

Category: Purple WiFi

Purple has been working very closely with Greater London Authority during the United Kingdom’s lockdown phase and will continue to do so as restrictions across the UK begin to ease over the coming month.   Greater London Authority are a strategic regional authority, with powers over transport, policing, economic development, and fire and emergency planning.  Measuring…

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Although COVID-19 has affected the majority of the globe, the one thing seen during the current Coronavirus outbreak is the speed at which we can adapt to situations when technology is used productively. Through the use of communities and technologies, it seems that nations and cities all over the world are coming together and helping…

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Here’s a summary of the features and updates we have been working on and showcasing throughout February. Custom HTML emails Custom HTML emails allow users to create and send custom HTML emails directly from within the Purple portal. Custom HTML emails allow for greater flexibility, customization and personalization of customer communications. Users can also include…

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Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot.  Only one in ten satisfied customers will leave feedback according to…

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Here’s a summary of the features and updates we have been working on and showcasing throughout December. MicroSurvey node in LogicFlow Using the Microsurvey node available in LogicFlow, users can present a specific Microsurvey to visitors during the access journey based on demographic criteria. For example, a user can display survey A to visitors aged…

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Patterson joins tech firm as non-exec Director Acquisition of Mr Patterson is major coup for fast-growth enterprise Purple develop innovative WiFi platforms and analytics

Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of growth for the company. Patterson has enjoyed an illustrious career including President of the Advertising Association and non-executive director at British Airways and joins Purple at a…

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As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade.  In the age of technology, it seems that everything around us…

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Indoor GPS Navigation

Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they have in hospitals that ensure you don’t end up on an operating table instead of the x-ray department? Technology is putting a new spin on the traditional signs, enabling us…

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Guest WiFi Risks

It’s been a very busy month for Purple. We have released a number of new features and reports within the platform and have introduced some great updates to enhance our current reporting suite. Here’s what we have been working on. New features & reports Custom field selection Custom field selection allows users to create a…

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Fast-growth data analytics firm Purple WiFi has acquired US wayfinding business LogicJunction. In the deal announced today, Manchester-headquartered Purple confirmed the takeover of Ohio-based LogicJunction, with the combined businesses operating under the Purple brand. The acquisition is a majority stock deal, with the existing management team and employee base joining the Purple team. Purple offers…

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We work with a number of enterprise-sized businesses across the world, many of which have thousands of access points across multiple locations. Manually configuring that many access points is a daunting task for any engineer. So, to help our customers tackle this issue, we have introduced automatic provisioning for Meraki hardware.  Importing your access point…

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August is proving to be a very busy and productive month at Purple, and we have a large number of exciting new features going live. These include: Access Media Insertion Hardware Import Wizard New gender options Access Media Insertion Introduce a new revenue stream by monetizing your guest WiFi login experience through Access Media Insertion….

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Purple, Cisco and AT&T have partnered with property development company, Related, to bring next generation visitor analytics to their Hudson Yards project in New York City.  At 28 acres and 18 million square feet, Hudson Yards is the largest private development in the history of North America. The ‘city within a city’ is home to…

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