What is the best way to capture customer data in-store – Sherlock Holmes or with a small tin of paint? Purple WiFi, Retail, WiFi Analytics, WiFi Technologyby Simon Pickles21/05/2019Leave a Comment In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers online journey. The service was so popular that...
How much does a CRM record cost and how good is it? Purple WiFi, WiFi Technologyby Dean Cookson20/05/2019Leave a Comment For most businesses, leads, customer data or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to...
Getting Personal with Purple’s CEO, Gavin Wheeldon Purple WiFiby Kerry Sutcliffe16/05/2019Leave a Comment I’ve got to know Gavin really well over the years I’ve been at Purple. Gavin is happily married with two daughters, aged six and nine. He’s a family man, super...
Analytics overload – getting to the why? Purple WiFi, WiFi Technologyby Gavin Wheeldon15/05/2019Leave a Comment In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality...
Purple’s ‘Year of the Partner’ – what does it mean? Partner news, Purple WiFi, WiFi Technologyby Adrian Mcdonald30/04/2019Leave a Comment 2019 is a critical year for Purple and an essential part of our success will come from our global community of over 2,000 partners. Ranging from global service providers to...
Parque Arauco improve the in-store experience with WiFi analytics Large venues, Purple WiFi, Retail, WiFi Technologyby Jessica Thomas25/03/2019Leave a Comment Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across...
Leading real estate company partner with Purple and Coverage Points Large venues, Partner news, Press releases, Purple WiFi, Retail, WiFi Technologyby Jessica Thomas15/03/2019Leave a Comment Leading commercial real estate company, Alandalus Property, have partnered with Coverage Points and Purple to install an advanced WiFi network at two of their popular shopping destinations in Saudi Arabia....
Knock knock, who’s there? Purple WiFi, WiFi Technologyby Jessica Thomas15/03/2019Leave a Comment John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is...
Enterprise data management for physical spaces Purple, Purple WiFi, Technology, WiFi Technologyby Curtis Standley12/03/2019Leave a Comment Why do businesses collect data? Put simply, to improve. Take your website and Google Analytics as an example. Google Analytics captures data about your website and its users. You then...
Walmart Canada elevate the in-store customer experience with Purple WiFi Large venues, Press releases, Purple WiFi, Retail, WiFi Technologyby Jessica Thomas04/02/2019Leave a Comment Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada’s customers across more than 400 stores. Through...