Blogs

Category: Purple WiFi

Here’s a summary of the features and updates we have been working on and showcasing throughout December. MicroSurvey node in LogicFlow Using the Microsurvey node available in LogicFlow, users can present a specific Microsurvey to visitors during the access journey based on demographic criteria. For example, a user can display survey A to visitors aged…

Patterson joins tech firm as non-exec Director Acquisition of Mr Patterson is major coup for fast-growth enterprise Purple develop innovative WiFi platforms and analytics

Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of growth for the company. Patterson has enjoyed an illustrious career including President of the Advertising Association and non-executive director at British Airways and joins Purple at a…

Purple is pleased to announce an exciting multi-year partnership with BT. British Telecom will now be able to provide its retail store customers with the ability to gain customer insights, just as they would online. The partnership will see the incorporation of Purples advanced customer engagement capabilities within BT Wi-Fi services early next year, this…

As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade.  In the age of technology, it seems that everything around us…

Indoor GPS Navigation

Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they have in hospitals that ensure you don’t end up on an operating table instead of the x-ray department? Technology is putting a new spin on the traditional signs, enabling us…

Guest WiFi Risks

It’s been a very busy month for Purple. We have released a number of new features and reports within the platform and have introduced some great updates to enhance our current reporting suite. Here’s what we have been working on. New features & reports Custom field selection Custom field selection allows users to create a…

Fast-growth data analytics firm Purple WiFi has acquired US wayfinding business LogicJunction. In the deal announced today, Manchester-headquartered Purple confirmed the takeover of Ohio-based LogicJunction, with the combined businesses operating under the Purple brand. The acquisition is a majority stock deal, with the existing management team and employee base joining the Purple team. Purple offers…

We work with a number of enterprise-sized businesses across the world, many of which have thousands of access points across multiple locations. Manually configuring that many access points is a daunting task for any engineer. So, to help our customers tackle this issue, we have introduced automatic provisioning for Meraki hardware.  Importing your access point…

August is proving to be a very busy and productive month at Purple, and we have a large number of exciting new features going live. These include: Access Media Insertion Hardware Import Wizard New gender options Access Media Insertion Introduce a new revenue stream by monetizing your guest WiFi login experience through Access Media Insertion….

Purple, Cisco and AT&T have partnered with property development company, Related, to bring next generation visitor analytics to their Hudson Yards project in New York City.  At 28 acres and 18 million square feet, Hudson Yards is the largest private development in the history of North America. The ‘city within a city’ is home to…

Domino's partner with smarter WiFi and Purple

Domino’s have signed a rolling contract with hospitality guest WiFi and analytics specialists, Smarter WiFi, to install a Purple-powered WiFi solution at 10 of their sites across the UK. Rollout to further stores is expected over the coming months to expand the overall estate and help Domino’s re-engage more effectively with customers.  The cloud software…

Improving customer communications with hyper-personalization

Gone are the days where you could pepper your customers with emails, SMS and other forms of communication.  Spray and pray marketing techniques will now alienate your customer base, see your email domains blacklisted and could very well land you in deep trouble with regulators, not to mention the potential of a hefty fine.   Personalization…

Tracking customer footfall

Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if you’re not using WiFi analytics to assess the preferences and behaviors of your customers. Allowing a customer to log-in to your in-store WiFi network gives…

Purple live chat function

Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you? Can you even remember?! My guess is if you can, it is a very rare occurrence. So, why is that? Is it because…

Why you should start a company running club

If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear. For over a year the Purple running club has been going strong and we even recently ran the Great Manchester Run for the amazing Wood Street Mission. But why…

Salesforce Trailblazer

The Sales Operations team were allowed a rare outing last week and headed down to the ExCel London for the Salesforce World tour. This is a major event on the Salesforce calendar, and the whole team had a great time.   Trailblazers Kicking off the was the main keynote: A Celebration of Trailblazers. We joined…

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