Blogs

A new, market-leading consolidated approach will deliver value and functionality for venues looking to maximize ROI and enhance guest satisfaction Purple has launched Purple Packs, a suite of innovative, enterprise-class connectivity and indoor map offerings. The new approach consolidates Purple’s existing modules into packs designed to empower businesses to meet…

Seasoned Digital Marketing Leader, Rebecca Smith, Joins Purple to Mobilize Partner Ecosystem and Build a World-Class Demand Gen Pipeline Purple, a global leader in Wi-Fi analytics and indoor location services, has appointed Rebeca Smith as Vice President of Demand Generation. In this role, Smith will be responsible for building and…

Grocery store mapping organizes and visualizes a store’s layout, helping shoppers navigate. These maps highlight product locations, aisles, and departments, saving customers time and reducing frustration. How Mapping Improves Shopping For retailers, maps boost customer satisfaction, drive sales, and improve loyalty. Types of Grocery Store Maps Physical Maps Digital Maps…

Discover how C2C Rail leverages Purple WiFi to enhance customer engagement and drive key decisions.

Discover Purple’s innovative WiFi and indoor location solutions on Leading Edge Only. Reach new heights in customer experience and business growth now!

Public Wi-Fi and iOS 18 For businesses and IT teams, a notable change in the iOS 18 update is the implementation of MAC address randomization. This feature rotates a device’s MAC address and assigns a new one when the device connects to a network. This update can improve user privacy…

Get the most of your data from guest WiFi. See how you can transform data into insights with these tips.

Stay ahead with Purple’s SecurePass, ensuring seamless and secure guest WiFi experience despite the latest iOS 18 & macOS 15 privacy updates.

Purple, the intelligent spaces company, today announced a significant surge in hospitality visits during the first leg of Taylor Swift's Eras UK tour, demonstrating the powerful economic impact of live entertainment.

This summer, Purple invites hospitality operators to sign up for their solution directly, recently enhanced with new integrations into hospitality-specific CRMs such as Airship, Atreemo, Bloomreach, and Mapp.

This summer, Purple invites hospitality operators to sign up for their solution directly, recently enhanced with new integrations into hospitality-specific CRMs such as Airship, Atreemo, Bloomreach, and Mapp.

Indoor mapping can help users navigate complex places. Click on this article to get the 101 on indoor mapping and wayfinding.

Purple proudly joins the growing movement of companies using business as a force for good Purple, a leading provider of indoor location services, is delighted to announce its certification as a B Corporation (B Corp), reflecting the company’s dedication to positive social and environmental impact. This prestigious certification, verified by…

Alta Labs, a pioneer in creating revolutionary networking technology powered by their proprietary software and hardware designs, has proudly announced its partnership with Purple, the market leader in providing innovative WiFi and analytics solutions. This collaboration aims to redefine how enterprise, business, and residential users connect by integrating Alta Labs’…

Purple’s healthcare team completes HIPAA training to deliver secure, compliant solutions. Trust in data privacy and security with Purple's innovative technology.