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SmartPhone users check Facebook app 14 times a day

Recent research by IDC for Facebook has shown the terrifying extent of our social media habit, with the average FB smartphone user  logging on 14 times a day! Obviously the growing use of smartphones makes it easier to fuel our addiction, where ever we are, whatever we’re doing! And the…

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And the Lord said, thou shalt use WiFi

Thou shalt use WiFi! On Sunday, WiFi usage received its most divine recommendation to date when St John’s Church in Mickleover, Derbyshire conducted the UK’s first digital church service. Tablet computers and WiFi from the café next door was used to stream hymns and bible passages during the service. Far…

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80% of mobile consumers are influenced by in-store Wi-Fi when deciding where to shop

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks In early 2013, IDC issued the updated version of its IDC Retail Insights report outlining the top 10 predictions for the world-wide retail industry. One of the report’s authors is retail research director Leslie Hand. She…

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indoor location tracking to reach $5bn by 2018
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Indoor Location Tracking to reach $5BN by 2018

Online has for many years been spoilt with the wealth of information available to understand visitor behaviour, one of the really interesting developments was in-page analytics. What this allows you to do is understand user behaviour and how they journey through your site, a few small tweaks with positioning, size,…

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School WiFi not fit for the 21st century

Pupils in England are at risk of missing out because their schools do not have good enough WiFi, recent figures have suggested. Schools need fully accessible WiFi in order to fully embrace the digital learning encouraged by the government throughout a range of subjects, argues Valerie Thompson of the E-Learning…

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The right antennae for the job

Throughout the years, countless access points and wireless routers have been held in low regard, or entirely dismissed, due to signal coverage issues. Whilst some of these may be down to poor strength transmitters, troublesome deployment environments, or too much attenuation before you get to the antennae, some of these…

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InterContinental Hotels Group introduces free WiFi globally

Intercontinental Hotels Group, which owns several hotel brands including Holiday Inn, InterContinental and Crowne Plaza has announced the introduction of free WiFi internet access for its 71 million loyalty scheme members’ worldwide. CEO Richard Solomons said “ We’ve done a survey that showed 43% of guests say they won’t stay in a…

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Apple shows how Wi-Fi is becoming the new age of Proximity Marketing

Over the weekend Apple splashed out a $20m acquisition of the start-up company WiFiSLAM, in a great effort to increase its location and mapping capabilities after Google Maps put Apple Maps to shame earlier on this year. The Android mobile phone application includes indoor navigation for some shopping centres and…

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Wifi hotspot users protected as Purple WiFi joins forces with IWF

Purple WiFi has become a member of Internet Watch Foundation (IWF) in order that users accessing one of its Purple Wifi hotspots are prevented from stumbling across known images and videos of child sexual abuse. Purple WiFi allows companies to capitalise on the benefits of social networking, while offering their…

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WiFi – the future for restaurants

We all expect to find free WiFi access when we visit a restaurant, café or bar – but in the future, we’ll be doing more than surfing or checking emails when we get online at our favourite eatery. For restaurateurs, you want to make sure that the cost of supplying…

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5 unusual places to find free WiFi

Today, you can find free wifi almost everywhere you go – cafes, restaurants, pubs, bars, hotels – anywhere you’re likely to linger! But you might be surprised by Purple WiFi’s top 5 favourite unusual places to find free wifi. 1) London Cabs In December last year EyeTease, a government backed…

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Retail Business Technology Expo

Earlier this month we went along to Europe’s fastest growing retail show, The Retail Business Technology Expo, which proved very fruitful with a number of fantastic contacts and opportunities identified. The show had a really diverse mix of exhibitors from across the globe and over 7,000 visitors, including Argos, The Post Office,…

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Homeless people turned into walking WiFi hotspots

The homeless hotspots initiative was trialled at SXSW conference in Texas where homeless people wear T-Shirts with “I’m a 4G hotspot” on them and people can connect to wifi hotspots for $2 for 15 minutes access. This is certainly a different take on Social WiFi. I can’t quite decide if…

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How we pass the time on in-flight WiFi

When you board a flight, either on holiday or business, you know you’ve got a big chunk of time to pass while you’re up in the air. In the past you may have read a book, or watched the inflight movie that you didn’t really want to see. Now with…

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Majority of shoppers say the availability of in-store WiFi influences where they shop

Recent research by Jiwire gives further weight to the already well known fact that people make decisions about where they spend their time, and more importantly their money, based on the availability of free in-store WiFi. According to the study, 79.5% of mobile consumers are influenced by the availability of…

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