Blogs

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Northern Restaurant and Bar Show 2013

Our latest public appearance, at the Northern Restaurant and Bar Show 2013 in our home town of Manchester was a roaring success. World-class chefs were demonstrating their techniques, whilst 200 suppliers offered tasty treats and a depth and range of useful products and services to thousands of restaurateurs, pub and…

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New York City now has Free WiFi everywhere

Probably the largest deployment of Free WiFi is now live in New York, not something that is planned or speculated, the whole of New York City is now covered by the GOWEX network with nearly 2,000 hotspots covering Manhattan, Queens, Staten Island, Brooklyn and the Bronx. Before this, you would probably…

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There’s no such thing as free WiFi!

There is no such thing as free WiFi. Someone, somewhere has to pay for it. We all expect it, we all see the stickers on doors and windows, but ultimately someone is having to pay for it, and it’s generally the venue owner. I recently met with such an owner…

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WiFi and Small Cells dominate Mobile World Congress 2013

Mobile World Congress 2013 is undoubtedly a hotspot, pun intended, of all things technology and it is safe to say that the hot topic there is WiFi and Small Cell technology. With the existing and further expected explosion in mobile data usage  MNO’s are facing a big challenge of how to…

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Case Study: Tony Roma’s Restaurants

Tony Roma’s Restaurants “Purple WiFi provides all you need and more to grow your business though social media marketing. I would recommend Purple WiFi to other Restaurateurs in a heartbeat”  Simon Levy, Tony Roma’s Restaurants The company Tony Roma’s is a chain of 200 restaurants located across 33 countries. Purple…

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Soft Play Case Study: The Big Play Barn

The Big Play Barn “If you’re an Indoor play area and looking for FREE WiFi for your customers, Purple WiFi is the way to go. Fantastic service, fresh idea, safe and secure, so easy to use and customers love it. We would even go as far as saying it is…

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When is no WiFi better than free WiFi

I came out of a meeting today near Oxford St in London, and like many other business travellers before me with time to spare before the next meeting, headed in search of somewhere to setup camp with Free WiFi. I ended up in Starbucks as many will have done in…

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Plymouth’s Derriford Hospital offering free WiFi service

Well done to Plymouth’s Derriford hospital, which is now offering a completely free WiFi service, where is was previously paid for. When we are proactively targeting customers for our WiFi hotspot solution one of the key factors of success is the dwell time of people in that venue, I think there is…

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FCC to Free up Spectrum for WiFi

The FCC voted unanimously on Wednesday of this week to free up 195Mhz in the 5Ghz band for use with public WiFi and for boosting of mobile phone signals. “Because the 5GHz band is already used for other purposes by both federal and non-federal users, the effort will require significant consultation…

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Perfecting your Purple social posts

Our customers know there are lots of benefits to using Purple WiFi. It’s ‘social WiFi’ because every time a customer uses it, they have the chance to thank you by posting on their Facebook, Twitter or Linkedin timeline. What that social post says is up to you, and if you use this functionality well, it…

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Purple WiFi to increase shopper footfall at Kingsgate
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Purple WiFi to increase shopper footfall at Kingsgate

Purple WiFi has rolled out its revolutionary social WiFi service at Huddersfield’s Kingsgate shopping mall to enable the centre to capitalise on the benefits of social networking, while offering Kingsgate customers a fast, free and secure WiFi service. Purple WiFi allows businesses to build brand awareness and attract new customers…

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Euclid WiFi Analytics raises $17.3M

I knew 2013 was going to be an exciting year for the WiFi industry and this certainly rubber stamps that thought process, this is particularly important news for those like us that add value to the WiFi equipment vendors. In a doff of the cap to the equipment move to the…

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UK 4G Spectrum Auction a flop

The auction of 3G spectrum some years ago raised £22.5BN for the UK Treasury, clearly that was an overheated affair and all of the operators who bought spectrum must have woken up with headaches from deal heat. The 4G auction was never going to achieve anything like those sums, that…

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Barclays to provide free WiFi in branches

Have you ever been encouraged to use the self check out in a supermarket or airport? You’re ushered in and kindly helped by a member of staff who will show you just how easy and fast it is to do things without a member of staff. Take that a stage…

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Hazel’s Blog, Part one

As I sat down in front of the big screen, my job was to present my plan for So Purple’s marketing should I get the job of Digital Marketing Manager. There would be a lot to do! The company was formed about 4 months ago, forged from 5 tech companies…

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