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what does successful promotional marketing look like? header image|what is promotional marketing? blog header|visits by venue report on desktop|mobile surveys|sms marketing on mobile|shopping mall email sales 1|survey|splash page|retail offers coupon|retail offers coupon 1|retail offers coupon 2
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What does successful promotional marketing look like? A Purple guide

Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.

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what is promotional marketing? blog header
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What is promotional marketing?: Defined, informed, and strategized

Businesses use promotional marketing to ensure their target audience is aware of a particular product or service. Find out all about the processes and benefits.

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purple partners with 1 st to enrich the company's customer experience
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Purple partners with 1/ST to enrich the company’s customer experience

Purple’s world-class WiFi Analytics solution will increase App downloads, drive customer engagement and generate venue feedback.

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asset tracking
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Asset Tracking: What is it, how does it work, and what are the benefits?

The world of digital healthcare is quickly becoming vital to the survival of healthcare facilities. See how asset tracking works and the possible benefits.

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Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency

The future of healthcare is intelligent. But how will it benefit patient experience and optimize existing processes?

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customer surveys in fashion retailers|customer surveys in fashion & apparel retailers
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The power of customer surveys in fashion retail

Collecting customer feedback is one of the best ways to achieve a great customer experience. See how fashion retailers can make the most of surveys.

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grocery & customer loyalty header|grocery access journey reward program
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Why grocery retailers should utilize reward programs to enhance customer loyalty

The post-covid environment has caused a great shift in customer loyalty. This article looks at the benefits grocery retailers see when utilizing reward programs.

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retail survival with unified commerce
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Unified commerce: Retail survival through complete personalization

The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.

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digital transformation in retail omnichannel to unified commerce header
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Digital transformation in retail: From omnichannel to unified commerce

Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.

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oshner health & purple
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Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience

Ochsner Health has selected Purple’s Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferson Highway in greater New Orleans. The digital wayfinding solution is aimed at improving the overall experience for patients, visitors, and staff. It integrates with the MyOchsner App to…

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digital health optimizing patient journey header
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Digital Health: The benefits of optimizing patient journeys

Take a look at how digital health solutions can impact the patient experience in this new

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chris dedicoat header
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Purple Strengthens Future With New Board Appointment

Former Executive Vice-President for global technology conglomerate, Cisco, joins Manchester-based Purple in non-exec role.

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6 ways businesses can benefit from indoor location services
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6 Ways Businesses Can Benefit from Indoor Location Services

Discover 6 real examples of businesses benefitting from indoor location services. From in-depth visitor analytics to enhanced venue safety and more!

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encourage more visits and manage overflow in healthcare facility
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How to encourage more visits and manage overflow in a growing Healthcare Facility

The Covid19 pandemic has seen many people postpone their healthcare visits out of fear of infection, how can healthcare facilities encourage patients to return?

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indoor location services - indoor location technologies - indoor location based services|what are indoor location services header|what are indoor location services header
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What are Indoor Location Services? Updated for 2023

Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.

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