Category: Uncategorized
Providing internet access to passengers is an essential part of the airport experience. However, it can also be a challenge for airports to provide a secure, reliable, and cost-effective Guest WiFi network. Thankfully, airports are increasingly turning to guest WiFi solutions like Purple to help deliver great online experiences and inform changes to benefit offline…
Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world’s leading brands, and yet they are not seen as a constant necessity to continually improve experiences or understand customer expectations. In this blog, we’re going to reveal the power of customer surveys and the benefits…
The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely integrate their venues with online data collection. This mixed-channel future will allow retailers to transform and achieve stronger relationships with their customers through unified commerce. “Physical retail is at a…
Indoor location services have long yielded considerable value for large venues, offering their visitors and WiFi users more in-premise safety, easier navigation, and more. Such technologies are not exclusively valuable for large venues alone, however. From businesses in the hospitality industry to healthcare facilities, indoor location services have ample applications and equally plentiful potential benefits….
What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximize engagement with customers in real-time within a targeted space. Real-time comms used in proximity marketing will often consist of advertising campaigns, customer support options, as well as many other engagement strategies that adopt a ‘right…
There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users. “Google Drive”, Facebook, Viber, Office…
Croydon Health Services NHS Trust has revolutionized its hospital signage by launching the country’s first interactive mapping service (Monday 16 August). Designed to provide visitors and patients with step-by-step directions from the comfort of their own homes, CHS Maps will make it even easier for patients to find their route to care. The easy-to-follow directions…
Following an international RFP search, in July of 2021 VCU Health System chose Purple to implement a wayfinding solution on its growing downtown medical campus in Richmond, Virginia. With this solution, patients and visitors can preview digital maps and directions online before they arrive and use interactive walking routes when on-site to ensure they get…
Missed and late medical appointments have become a growing concern within the healthcare industry. As populations grow and we start to live longer, the effect of missing appointments has already begun to disrupt healthcare operations. Not all missed appointments are caused by the changes in population; however, they are more personal to the patient, as…
Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a business whose conduct disappointed them. For businesses, they may range from unpleasant, albeit well-meaning, blows to their public image to unwarranted, indiscriminate personal remarks. Still, customer complaints are good for…
Are you starting to think about your plans for the upcoming holiday season? Many other retailers are. A bumper 2021 holiday season? The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit our holiday shopping to mainly…
This is a summary of a private healthcare webinar, which Purple ran alongside University Hospital’s Managing Director of Innovation and Design in May. You can find the full recording of the webinar here or take a look at the transcript here. Dean quickly kicked off the webinar by introducing Shaun and Kip before introducing the…
“The key to good, frictionless, security is understanding the needs and the operations of the business to efficiently build controls around them. Security should be baked in, not sprayed on.” Senior Security Engineer – Dan Perry What is infosec? Quite often a part of information risk management, Information Security (often shortened to ‘Infosec’) is the…
Healthcare today Did you know?: The average cost of a missed appointment is $200 resulting in an annual loss of $150bn for the U.S. healthcare system! The healthcare landscape today is one that has had to adapt to survive the overwhelming events of 2020 and is one that is still recovering. As we all know,…
If the majority of your business wasn’t conducted online prior to the pandemic, I can almost guarantee that now, in some form or another a key part of your business can be found online and that’s why it’s important to protect it. Unsurprisingly the need for correct cybersecurity personnel and practices has only increased during…
As the digital age continues to evolve, more and more businesses seek to gain an edge over the competition. For all its benefits and new frontiers, this age has also created new figurative battlefields for technological innovation. Thus, many consider “going digital” or undergoing a “digital transformation”, and for a good reason. However, it may…
