Blogs

Well, that’s Glastonbury festival over and done with for another year, and I’m sure many of your social media news feeds have been swamped with selfies, videos and ‘wish you were here’ snaps. But this isn’t anything out of the ordinary. The way festival goers enjoy and engage with global…

Ferman Motor Cars have partnered with MicroAge and Purple to deliver a free and secure guest WiFi network in over 30 car dealerships across Florida. The new Cisco network, which includes WiFi analytics, means customers can access a high-speed WiFi connection when in-store whilst also enabling Ferman Motor Cars to…

Here’s a summary of the features and updates we have been working on and showcasing throughout February. Custom HTML emails Custom HTML emails allow users to create and send custom HTML emails directly from within the Purple portal. Custom HTML emails allow for greater flexibility, customization and personalization of customer…

Following our  Micro Surveys feature release, we are pleased to announce that we have integrated another new feature into the Purple Portal – say hello to the Salesforce Connector! The Salesforce Connector allows you to match your Portal visitor records against your Salesforce data, giving you an enhanced understanding of who…

The FCC voted unanimously on Wednesday of this week to free up 195Mhz in the 5Ghz band for use with public WiFi and for boosting of mobile phone signals. “Because the 5GHz band is already used for other purposes by both federal and non-federal users, the effort will require significant consultation…

Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple. The WiFi solution, which is present in over 60 pharmacy’s across Bolivia – soon to be 130+ following scheduled expansion – offers customers a secure, high-speed guest WiFi connection with…

Technology advancements have meant that we can watch games, concerts and sports events easily from our own homes. This was a concern aired in 2012 in an article by Mike Freeman entitled ‘…..a losing battle in keeping fans filling its stadiums’.  The fear was that technology was enabling fans to…

Canterbury Cathedral wanted to take action following recent reports that public WiFi is being used to access explicit content and that 58% of venues worldwide currently have no content filtering in place. They implemented the Purple WiFi platform in order to deliver a secure and legal Social WiFi solution and…

Is Facebook in decline? We keep reading that  young people prefer Snapchat, WhatsApp, Instagram and Twitter to Facebook these days. Apparently if you use Facebook you are ‘officially old and uncool’.  Or so a recent report  tells us.  This Global Social Media Impact study suggests that the reason for teenagers…

A blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. What if companies could go beyond merely advertising to consumers or even trying to “engage” them in social media, and actually sell to them at the moment they are ready to buy, wherever they are? New technologies…

Do you need WiFi connectivity for your guests at exhibitions? Yes and this post shows you why. Read about how you can engage your users with this guide to WiFi at Exhibitions.

We’ve certainly started the New Year on a high here at Purple HQ. We’ve already welcome several new members of the team – Jamie Akalin, Helen Stonehouse and Bill Williams join the sales team. Andrew Higginson bolsters the design & development team as Senior Open Source Developer and Hazel Allsopp has become the…

In this blog you'll learn about primary data, how it can improve business operations and functions to boost customer experiences and further boost revenue.

If you're looking to connect your guests through WiFi at your next event, you won't want to miss out on this guide. We go in-depth on what to consider for Event WiFi.

Purple WiFi is expanding across Europe having won a contract to provide its social WiFi service to Crystal Ski Holidays, UK’s largest specialist holiday company, part of TUI Travel PLC. The deal, which will see the service being installed across all 78 chalets in ski resorts in France, Italy and…