Farmacorp sign WiFi analytics and engagement renewal with Purple

Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple.

Farmacorp Digital partner with Purple WiFi

The WiFi solution, which is present in over 60 pharmacy’s across Bolivia – soon to be 130+ following scheduled expansion – offers customers a secure, high-speed guest WiFi connection with a simple and customized access journey, whilst also enabling Farmacorp to capture key customer data via Purple’s captive login portal.

Through analyzing the data, Farmacorp have been able to better understand their customers demographics, interests and behavior at individual pharmacy locations and across their entire estate.

Bernardo Molina, Head of Digital Marketing at Farmacorp, said: “The data captured has helped us improve the user experience both digitally and in-store. The platform is sophisticated and so allows us to segment and target different customer groups with personalized communications easily. We are also able to see our peak times which means we can better manage staffing requirements, ensuring the best in-store experience.”

Molina, continued: “We have the best loyalty club in the country and Purple has been crucial in helping us identify our most loyal customer demographics and locations. We use the platform to segment this data and offer promotions through the digital channels our customers use most, and with Purple, we have been able to track the success of these campaigns.”

Farmacorp has recently been named by Forbes as one of South America’s top 10 customer-focused businesses. “Customer experience is something we take very seriously and Purple has played a significant role in supporting our efforts to continually improve this,” said Molina, “We use data from multiple sources to track customer trends so we can provide the best products and prices.”

Since the installation of WiFi analytics in early 2018, Farmacorp has seen 1.4 million visits to their pharmacy’s, and have added more than 65,000 new customer records to their database.”

Cleide Vieira, Customer Success Manager at Purple, said: “Providing customers with a superior experience is now a key differentiator between companies looking to increase the lifetime value of their customers. WiFi analytics plays a significant role in that, and we want to support businesses in delivering a stand out WiFi experience for customers, whilst also benefiting the business with customer insight that they can use to improve internal processes. It has been a pleasure working with Farmacorp and I can’t wait to see the success we achieve together moving forward.”

Molina, concluded: “It has been really easy to work with Purple. We meet regularly with our Customer Success Manager, Cleide, to discuss our general objectives and understand the full potential of the tool and how it can help support those objectives.”

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Privacy Preference Center


These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site. We don't track user IP address.

_ga, _gid, _gat


_biz_*, calltrk_landing, calltrk_referrer, calltrk_session_id, site_identity


These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site. We don't track user IP address.

_ga_, _gid_, _gat_


LiveRamp cookies allow advertisers to display on the websites you visit, relevant offers based on your consumption habits as well as measure the performance of their advertising campaigns. To work, this service is based on the deposit of a cookie on your browser when opening an email or when you visit to the site of one of Liveramp’s partners. These cookies only share your encrypted email address in an irreversible way thus allowing Liveramp to create a technical key associated with these cookies. By depositing these cookies some technical information can be automatically collected (such as your IP address, your operating system or your browser type). These cookies do not track your navigation. Liveramp do not store any information related to your connection. You can at any time easily oppose the deposit of these cookies by clicking: or