Blogs

Category: Purple

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US Healthcare patient experience directly linked to increased revenue.

Good patient experience is an intrinsically valuable goal, and patients and visitors are increasingly emphasizing patient experience as part of care quality.

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How indoor maps do more than guide people

Indoor maps are a useful tool, but how do they make communities stronger? Indoor maps bring people together both literally and figuratively

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Creating a safe and contactless office space for your staff and visitors

Ensure your business is on the right path for moving into a more controlled and contactless world through the use of Anayltics and Wayfinding

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How smart counters help businesses achieve social distancing?

Social distancing is likely here to stay, and although it presents a lot of challenges, it is something that's here to stay. See how smart counters help.

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Tips for working remotely – Staying focused and healthy

Millions of people around the world have found themselves working remotely recently during the COVID-19 pandemic and like most of us, you’re trying to be as productive as possible under the current circumstances. Remote working does have its benefits, you can structure your day with more creatively than usual and…

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The History of Wayfinding

Find out how it all started, what solutions are currently revolutionizing physical spaces, and what to prepare for in the future.  Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it…

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February 2020: Features, reports & enhancements within the Purple platform

Here’s a summary of the features and updates we have been working on and showcasing throughout February. Custom HTML emails Custom HTML emails allow users to create and send custom HTML emails directly from within the Purple portal. Custom HTML emails allow for greater flexibility, customization and personalization of customer…

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January 2020: Features, reports and enhancements within the Purple platform

Here’s a summary of the features and updates we have been working on and showcasing throughout January. Post Authentication MicroSurveys Post Authentication MicroSurveys allow users to ‘delay’ and send a MicroSurvey to visitors via email, rather than presenting a MicroSurvey in the access journey when they are connecting to WiFi.…

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Purple partners with Allina Health to implement wayfinding solution for US Hospital

Navigating particularly large venues such as hospitals can prove difficult even in the places with the clearest signage. With the work of Purple collaborating with Allina Health, this hospital has implemented wayfinding into its current app, in an effort to improve overall efficiency.  The 2.7 million square foot hospital campus…

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How wayfinding technology could reduce average waiting times and wasted spend in the NHS

Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you’re sure you’ve just been 3 minutes ago and the signage is never very clear.  All of this leads to a daunting experience for any patient entering an unfamiliar hospital, and with the increase…

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2020 Business Goals – Why you should stop using SMART objectives

Let’s start this blog where most resolution blogs do, the high percentage of people who fail with achieving their resolution goals. Yes, 80% of people may fail when striving for high targets and repeatedly obnoxious, year on year expectations. Is that because the goals are too far out of reach,…

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5 ways to better engage with your customers

As a business owner, professional or marketer you understand the importance of engaging with your target audience and customers.

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Top 5 Data Management Trends for 2020

Collecting data is something most modern businesses do without much thought. Utilizing the power of this data is only possible when using the latest data management tools and technology. Studies show that nearly 75 percent of the data companies collect goes unused. Instead of wasting this valuable data, you need…

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How to get more customer reviews using Purple

Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot.  Only one in ten satisfied customers…

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WiFi data is improving commercial performance in physical venues

WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their guest experience, staff efficiencies and increase the return rate of their customers.  What is WiFi data and analytics? WiFi analytics…

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