Blogs
The Dawn of the Physical Web – by Gavin Wheeldon
The Web is an incredibly complex thing. Although it may feel virtual – we talk about things being ‘in the cloud’ – it is in fact scattered on real life servers all over the physical world. There are sites and apps living everywhere from back bedrooms to state-of-the-art data centers.…
The biggest digital transformation must-haves for 2019
The world is changing, and with it comes big changes to the world of business. If you’re not using the best digital tools for your organization, you’re already falling behind. Focusing on incorporating digital strategy into your business routine could increase your revenue by nearly 25%, but it will also…
The benefits of real-time marketing
Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer experience. By introducing a human element to a business it can help build trust, and in a lot of cases,…
The benefits of marketing personalization
The future belongs to businesses that provide superior customer experiences – and one of the best ways to provide such an experience is through highly personalized content; delivered to customers in real-time across a number of marketing channels. 74% of consumers are frustrated when content isn’t personalized. Consumers have so…
The advantages of social log in
Most of us have come across websites, or in the case of Purple WiFi, Wireless internet, which gives us the option to log in through a social media account. ‘Social log in’, as it’s known, has advantages for the business, as well as the customer logging in. For the business…
TFM Networks announces partnership with Purple WiFi
Data Network specialist TFM Networks has announced a reseller agreement with innovative social Wi-Fi provider, Purple WiFi. The agreement will see the introduction of Purple WiFi’s cloud-based guest WiFi and location analytics solutions into TFM’s growing portfolio of cloud based modular WiFi connectivity solutions. Commenting on the agreement, Gavin Wheeldon,…
Telesystem announces strategic partnership with Purple
Telesystem, an industry leader in designing customized solutions with white-glove support for multi-location businesses, announced today their strategic partnership with Purple. The new partnership will add Purple’s suite of products into Telesystem’s growing managed solutions portfolio, with a focus on creating Intelligent Space through helping venues optimize safety, enhancing the…
Technology is making US healthcare safer
The COVID-19 outbreak has promoted healthcare providers to accelerate the use of technology at a much more exceptional rate.
TEC Communications adds Purple to its growing network of Strategic Partners
New partnership enables TEC to provide intelligent spaces to its expanding customer base May 23rd, 2016: Purple, the intelligent spaces company, today announced its partnership with TEC Communications, an IT solutions provider delivering business results based in Cleveland, Ohio. Purple’s platform allows businesses to deliver real-time analytical insight, collect customer demographic…
TD Garden Chooses Purple to Elevate the Fan Experience with Seamless Guest WiFi Access
Enhancing fan experience with secure guest WiFi at TD Garden, driving data-driven insights for Boston's iconic multi-purpose arena.
Taylor Swift’s Eras Tour Ignites Hospitality Boom, Purple Insights Reveal
Purple, the intelligent spaces company, today announced a significant surge in hospitality visits during the first leg of Taylor Swift's Eras UK tour, demonstrating the powerful economic impact of live entertainment.
Target customers to the minute with LogicFlow’s new feature: Purple’s automated marketing tool
In June 2017 we released LogicFlow, a simple to use drag and drop builder that enables you to set up multi-staged marketing campaigns within minutes. With LogicFlow, you can automatically trigger an ‘action’, such as an e-shot, SMS message, splash page display or website redirect based on specific customer behavior,…
Supermarket WiFi: Enhancing Customer Experience and Business Operations
Modern supermarkets offer free guest WiFi for their customers. If you're a business owner looking to add WiFi to your operations, then this is for you.
SunSol Hotels see 500% increase in TripAdvisor reviews with Purple
Purple, the intelligent spaces firm, has enabled SunSol Hotels, located across the Americas, to collect 500% more TripAdvisor reviews since the installation of its WiFi and analytics solution by Vadel Oil Company. By using Purple’s solution, venues and businesses that want to engage with visitors and understand the use of…
Sugar On Top roll out Purple’s solution to identify and reward loyal customers
The Asian fusion cafe, known for uniting people with their passion for food, wanted to take their service to the next level by using guest WiFi to connect customers to more than just social media. Midway through 2017, Sugar On Top rolled out WiFi analytics with Purple, TP-Link and Ungguh…