Blogs

This morning we’re able to confirm the exciting news that Purple WiFi has partnered with global WiFi solutions provider, AirTight Networks.  This arrangement will see our social engagement software integrated into AirTight’s cloud-managed WiFi platform, meaning AirTight customers can now benefit from the analytical data driven from social networking information…

Ingram Micro brings resellers further Advanced Solutions benefits with high margin opportunities through Purple WiFi’s Cisco-integrated Enterprise Solutions  Ingram Micro (UK), a division of Ingram Micro Inc, the largest global wholesaler of technology products and supply chain management services, will launch a new partnership with Purple WiFi by showcasing its…

A recent research project by AdaptiveMobile, concluded that over one third of all the UK’s Cafes and restaurants had no content filtering in place, meaning that visitors logging on could easily use or stumble across adult content online. This is a particularly hot topic, and one that any business providing…

With mobile operators launching 4G, you won’t be surprised to hear that we’ve been carefully watching the effect of this on WiFi usage. The new capabilities of 4G have resulted in the launch of smartphones with larger screens, higher speed mobile broadband, richer applications and an improved user experience. As…

Purple WiFi is expanding across Europe having won a contract to provide its social WiFi service to Crystal Ski Holidays, UK’s largest specialist holiday company, part of TUI Travel PLC. The deal, which will see the service being installed across all 78 chalets in ski resorts in France, Italy and…

Award winning hairdressing group, HOB Salons, has installed Purple WiFi throughout 18 of its premises in order to capitalise on the benefits of social networking. Purple WiFi will enable all clients of HOB Salons to surf the net free of charge while in their local salon by simply using their…

In an age where most people are fixated with the 4 inch retinal digital display in front of them rather than a newspaper, many traditional advertising methods are experiencing less engagement with the consumer, meaning traditional advertising needs to work harder in order to generate sales and revenue growth for…

I’ve recently returned from a two week summer holiday to Gran Canaria. We stayed in an ‘All Inclusive’ four star hotel in the Maspalomas, ideally located close to the beach, shopping centres and local nightlife. Having weighed up other destinations and hotels, we decided to stick with something we knew…

We’re hosting a webinar on Tuesday 3rd September to give an introduction to Purple WiFi. You’ll find this webinar particularly useful if you work within a Marketing or IT function for a retail, hospitality or leisure business of any size, and your business is keen to increase it’s social media…

Foodology @ MBFC, part of Argentum Group has become Purple WiFi’s first customer in Singapore. Argentum Group is a privately owned, vertically integrated hospitality group based in Singapore, operating businesses in retail food & beverages, corporate food service, catering, distribution, manufacturing, wholesale, hospitality education and hospitality services. Foodology @ MBFC is…

A blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. What if companies could go beyond merely advertising to consumers or even trying to “engage” them in social media, and actually sell to them at the moment they are ready to buy, wherever they are? New technologies…

Purple WiFi is delighted to announce the release of a limited number of white label license opportunities for our social WiFi software solution. Purple WiFi is a cloud based guest WiFi access system, authenticated through social media channels including Facebook, Twitter and LinkedIn. Our Purple Portal dashboard interface offers end…

At the moment the only network in the UK to offer 4G is EE in 95 towns and cities across the country, with plans to expand their offering to 98% of the population by 2014. The next two networks, Vodafone and O2, will both launch their 4G network on 29th…

The use of WiFi continues to grow in unique and unexpected ways. A while ago I wrote a blog about unusual place you might find wifi. And recently I’ve noticed a few interesting stories about some pretty unusual ways that we’re starting to use WiFi in our everyday lives. WiFi…

Most of us have come across websites, or in the case of Purple WiFi, Wireless internet, which gives us the option to log in through a social media account. ‘Social log in’, as it’s known, has advantages for the business, as well as the customer logging in. For the business…