Blogs

In this blog you'll learn about primary data, how it can improve business operations and functions to boost customer experiences and further boost revenue.

Read about 5 effective customer retention strategies, from surveying your customers to under-promising and over-delivering.

This is a summary of a private healthcare webinar, which Purple ran alongside University Hospital’s Managing Director of Innovation and Design in May. You can find the full recording of the webinar here or take a look at the transcript here. Dean quickly kicked off the webinar by introducing Shaun…

Telesystem, an industry leader in designing customized solutions with white-glove support for multi-location businesses, announced today their strategic partnership with Purple. The new partnership will add Purple’s suite of products into Telesystem’s growing managed solutions portfolio, with a focus on creating Intelligent Space through helping venues optimize safety, enhancing the…

We recently had the pleasure of interviewing Kip Lee, Managing Director of Innovation and Design for University Hospitals, for our webinar Improve patient experience through healthcare digitalization which you can view here. However, if you’d like to listen while reading the transcript, you can find the audio below! Dean Cookson: …

While a short-term hit to a business's revenue may not seem all too damaging, the real consequences of a breach come over time.

There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and…

Purple has become one of the latest companies to become Cyber Essentials+ certified, indicating that the company takes a proactive stance against malicious cyber attacks. Cyber Essentials is the UK Government-backed scheme that aims to help small to medium enterprises protect themselves against common cyber threats.  The certification is an…

Over 12 months after the global pandemic began, we’re starting to return to the office, socialize with friends and family, and in general getting our lives a little bit more back to normal.  In this blog, we’ll discuss the possibilities for office working, how returning industries could be influencing this,…

As pints were poured and cocktails shaken for the first time in months, consumers rushed to beer gardens and terraces to celebrate the return of their favorite establishments, permitted to reopen from Monday, April 11th. However, challenges remain in understanding the undoubted long-term impact of repeated lockdowns, social distancing, and…

Wayfinding technology for healthcare, and what wayfinding solutions for hospitals are available. See how wayfinding technology for hospitals and venue navigation for healthcare boosts patient experiences.

Purple has been included as a representative vendor in the 2021 Gartner Market Guide for Indoor Location Application Platforms.

Discover how location analytics has revolutionized businesses with advanced LBS solutions, enhancing operations and customer experiences over 30 years.

Losing customers can have a significant impact on a business, however, there are many methods to keep customers engaged and invested to avoid churn.

The restrictions on travel, business operations, and occupancy management within Europe have differed by country, here we take a look at some of the different approaches taken by individual European countries. Portugal Like many countries around the world, Portugal has had to react cautiously in combating new waves and outbreaks.…