Pubs, bars, restaurants and hotels will need to make some huge changes The 4th July might traditionally hold a greater place in the hearts of those on the other side of the Atlantic than in the UK but 2020 might be the year that also sees celebrations in the UK. As the fourth of July…
Purple is excited to further its partnership with Aruba, with support for Aruba Instant On. Designed with small businesses in mind, Aruba Instant On is assisting companies facing the challenges of digital transformation. Aruba provides an easy-to-use and instantly deployable solution regardless of geography, type of business, or client devices on the network. Aruba Instant…
There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs manifest differs depending on the…
The British Prime Minister, Boris Johnson, announced on Monday 25th May that non-essential retailers will be allowed to reopen their doors on 15th June and urged shoppers to go out and spend to help revive the British economy. It’s great news for all of us as a sense of normality starts to return and on…
Social distancing is likely here to stay, and although it presents a lot of challenges, it is something businesses will have to adapt to in order to continue operating. Ultimately, successful social distancing within a venue or other public space comes down to volume control. We’ve seen many venues – supermarkets and small highstreet retailers…
Purple has been named a Top Performer in the Enterprise WiFi Solution category for the Summer 2020 Customer Success Report published by FeaturedCustomers. FeaturedCustomers is the leading customer success content marketing platform for B2B business software & services helping potential B2B buyers make informed purchasing decisions through vendor validated customer success content such as customer…
Purple has been working very closely with Greater London Authority during the United Kingdom’s lockdown phase and will continue to do so as restrictions across the UK begin to ease over the coming month. Greater London Authority are a strategic regional authority, with powers over transport, policing, economic development, and fire and emergency planning. Measuring…
There is no doubt that everyone has heard the phrase ‘the new normal’ used over the past few weeks. From Purple’s latest report on footfall trends, the world is slowly (and in some parts of the world, not so slowly) returning to normal. For some, the way they work will be forever changed and the…
Retail footfall surges as lockdown restrictions are eased: an analysis based on more than 50,000 venues across 120 countries. As different regions and countries across the world begin to ease lockdown restrictions, Purple’s Global Footfall Trends tool is allowing us to see what impact these measures are having on the footfall across industries. Early results…
Millions of people around the world have found themselves working remotely recently during the COVID-19 pandemic and like most of us, you’re trying to be as productive as possible under the current circumstances. Remote working does have its benefits, you can structure your day with more creatively than usual and here are some tips to…
Purple has a dataset uniquely placed to measure the impact of self-isolation and social distancing across a range of demographics. Using WiFi Analytics, it is possible to capture the age and genders of visitors and measure how the behavior of these demographics differs from the average amidst the social restrictions and government advice during the…
Check out our live data here Purple have WiFi live in over 50,000 venues ranging from a cafe through department stores, airports, stadiums and entire cities across 128 countries. We have 160M authenticated users of more than 600M unique users that are anonymous. The data we analyze spans nearly 20 Billion visits. Due to the…
Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had on footfall across European industries. Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling…
Although COVID-19 has affected the majority of the globe, the one thing seen during the current Coronavirus outbreak is the speed at which we can adapt to situations when technology is used productively. Through the use of communities and technologies, it seems that nations and cities all over the world are coming together and helping…
