Blogs

purple wifi advertising
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Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social media advertising. These options, while sometimes effective, are getting more expensive as businesses compete for the attention of their desired audience. For example, 64% of brands are looking…

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discover.film and Purple have teamed up to deliver a WiFi-based solution that allows students of UQH to access discover.film’s video streaming platform. Purple, who has been working alongside UQH since 2018, supplies UQH students with free and fast access to WiFi. The WiFi access journey now includes a branded collaboration with discover.film, which sees students…

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Improving customer engagement and increasing revenue has always been at the forefront of any marketeer’s mind, but how often do these methods last before a new solution is required? Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost! Too good to…

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Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved in the process, healthcare marketing…

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Starting in iOS 15, iPadOS 15, and macOS Monterey, Apple has introduced a new feature as part of their paid iCloud (now iCloud+) subscription service, called iCloud Private Relay. But what it is, and how does it work? Also, is it any different from companies offering a VPN solution? Let’s find out. The idea behind…

captive portal software - captive portals header
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In this blog, we’ll be discussing the burning questions which surround captive portals and explaining how they work within marketing and business processes. What is a captive portal? A captive portal is a web or splash page displayed before end-users can authenticate onto WiFi (another examples being services or servers, etc), typically by using a…

WiFi proximity marketing
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What is proximity marketing and why is it used? Proximity marketing is a communication strategy that businesses use to maximize engagement with customers in real-time within a targeted space. Real-time comms used in proximity marketing will often consist of advertising campaigns, customer support options, as well as many other engagement strategies that adopt a ‘right…

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There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users. “Google Drive”, Facebook, Viber, Office…

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With the healthcare industry moving faster than we’ve ever known it can be difficult to keep up to date and have the most relevant information. Below we have created a list of blogs to keep you informed about healthcare news, technology advancements, policies and administrations, and much more! The blogs have been selected based on…

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After our webinar with futurist Mike Ryan, we’re looking forward to what the future of healthcare holds for the patient experience. In this blog, we’ll uncover the changes we’re seeing in the short to long term and how each will affect the individual patient experience. Want a quick overview? Check out our infographic at the…

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Croydon Health Services NHS Trust has revolutionized its hospital signage by launching the country’s first interactive mapping service (Monday 16 August). Designed to provide visitors and patients with step-by-step directions from the comfort of their own homes, CHS Maps will make it even easier for patients to find their route to care. The easy-to-follow directions…

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In July 2021 U.S. News released their annual Honors Roll for the top 20 rated U.S. hospitals, and in this blog, we’ll show you the honors roll top 3, what they’re ranking for, and their focus toward patient experience. Annual U.S. hospital honor roll Each year U.S. News for Health releases its ranks for the…

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Following an international RFP search, in July of 2021 VCU Health System chose Purple to implement a wayfinding solution on its growing downtown medical campus in Richmond, Virginia. With this solution, patients and visitors can preview digital maps and directions online before they arrive and use interactive walking routes when on-site to ensure they get…

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Missed and late medical appointments have become a growing concern within the healthcare industry. As populations grow and we start to live longer, the effect of missing appointments has already begun to disrupt healthcare operations. Not all missed appointments are caused by the changes in population; however, they are more personal to the patient, as…

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Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a business whose conduct disappointed them. For businesses, they may range from unpleasant, albeit well-meaning, blows to their public image to unwarranted, indiscriminate personal remarks. Still, customer complaints are good for…

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In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the definition of a customer survey?…

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