How WiFi & IoT can be used for marketing Guest Blog, Internet of Things, WiFi Technologyby Jessica Thomas04/01/2019Leave a Comment With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the...
The benefits of marketing personalization Purple WiFi, WiFi Technologyby Abi Perkins19/12/2018Leave a Comment The future belongs to businesses that provide superior customer experiences – and one of the best ways to provide such an experience is through highly personalized content; delivered to customers...
TP-Link announce new product line that integrates with Purple Partner news, Press releases, Purple, WiFi Technologyby Jessica Thomas17/12/2018Leave a Comment TP-Link, the popular networking manufacturer, have released a new integrated, software-defined network solution called, Omada. The solution has a number of new and exciting features including a centralized management platform,...
The benefits of real-time marketing WiFi Technologyby Curtis Standley17/12/2018Leave a Comment Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer...
Capturing insights and not just customer data Technology, WiFi Technologyby Richard Ellor13/12/2018Leave a Comment Collecting customer data is great in terms of growing your CRM and directly engaging your total addressable market. However, more importantly, is aggregating this customer data and overlaying it on...
How to increase customer footfall Business, Technology, WiFi Technologyby Jessica Thomas11/12/2018Leave a Comment Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1 billion...
How to capture customer data Business, WiFi Technologyby Richard Ellor10/12/2018Leave a Comment The fact that online businesses capture customer data isn’t a secret. We’ve all been onto an ecommerce site and had a pop-up flash before our eyes, urging us to sign-up...
How can I collect more customer reviews? Hospitality, Retail, Social media, Technologyby Jessica Thomas07/12/2018Leave a Comment When two in every three people read reviews before making a purchase, there is a definite call to action for businesses to take an active role in collecting more customer...
How can I track customer footfall? Purple WiFi, WiFi Technologyby Jessica Thomas06/12/2018Leave a Comment There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularity within the retail sector, to track customer footfall. Which is...
How to increase app downloads Business, Purple WiFi, Technology, WiFi Technologyby Dean Cookson04/12/2018Leave a Comment Congratulations! You’ve built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on. There’s only one...