Blogs

Purple has been named a Top Performer in the Enterprise WiFi Solution category for the Summer 2020 Customer Success Report published by FeaturedCustomers.  FeaturedCustomers is the leading customer success content marketing platform for B2B business software & services helping potential B2B buyers make informed purchasing decisions through vendor validated customer success content such as customer…

Purple has been working very closely with Greater London Authority during the United Kingdom’s lockdown phase and will continue to do so as restrictions across the UK begin to ease over the coming month.   Greater London Authority are a strategic regional authority, with powers over transport, policing, economic development, and fire and emergency planning.  Measuring…

There is no doubt that everyone has heard the phrase ‘the new normal’ used over the past few weeks. From Purple’s latest report on footfall trends, the world is slowly (and in some parts of the world, not so slowly) returning to normal. For some, the way they work will be forever changed and the…

Retail footfall surges as lockdown restrictions are eased: an analysis based on more than 50,000 venues across 120 countries. As different regions and countries across the world begin to ease lockdown restrictions, Purple’s Global Footfall Trends tool is allowing us to see what impact these measures are having on the footfall across industries.  Early results…

Millions of people around the world have found themselves working remotely recently during the COVID-19 pandemic and like most of us, you’re trying to be as productive as possible under the current circumstances. Remote working does have its benefits, you can structure your day with more creatively than usual and here are some tips to…

Purple has a dataset uniquely placed to measure the impact of self-isolation and social distancing across a range of demographics.  Using WiFi Analytics, it is possible to capture the age and genders of visitors and measure how the behavior of these demographics differs from the average amidst the social restrictions and government advice during the…

Check out our live data here Purple have WiFi live in over 50,000 venues ranging from a cafe through department stores, airports, stadiums and entire cities across 128 countries. We have 160M authenticated users of more than 600M unique users that are anonymous. The data we analyze spans nearly 20 Billion visits. Due to the…

Purple has billions of presence footfall data, 155 million users in over 185 countries and their expert data scientist team has constructed visual models of the impact that Coronavirus has had on footfall across European industries.  Due to the pandemic, Purple have decided to make their data available to all who wish to see, enabling…

Although COVID-19 has affected the majority of the globe, the one thing seen during the current Coronavirus outbreak is the speed at which we can adapt to situations when technology is used productively. Through the use of communities and technologies, it seems that nations and cities all over the world are coming together and helping…

Understanding how Wayfinding came to be

Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it was to a safe shelter or to notify a particular hunting ground, those that lived long before we did, needed signs and directions just as much…

Here’s a summary of the features and updates we have been working on and showcasing throughout February. Custom HTML emails Custom HTML emails allow users to create and send custom HTML emails directly from within the Purple portal. Custom HTML emails allow for greater flexibility, customization and personalization of customer communications. Users can also include…

Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making.  You can spend a great deal of your time making decisions and often they will affect the company, the team, and even yourself in significant ways. That is…

Here’s a summary of the features and updates we have been working on and showcasing throughout January. Post Authentication MicroSurveys Post Authentication MicroSurveys allow users to ‘delay’ and send a MicroSurvey to visitors via email, rather than presenting a MicroSurvey in the access journey when they are connecting to WiFi. Presenting a MicroSurvey to a…

Navigating particularly large venues such as hospitals can prove difficult even in the places with the clearest signage. With the work of Purple collaborating with Allina Health, this hospital has implemented wayfinding into its current app, in an effort to improve overall efficiency.  The 2.7 million square foot hospital campus offers an indoor wayfinding app…

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