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August Purple Updates

Purple news, Purple WiFiby Olly Silver23/08/2019Leave a Comment

August is proving to be a very busy and productive month at Purple, and we have a large number of exciting new features going live. These include: Access Media Insertion...

Purple partners with Vertel on $1m WiFi project for Reflections Holiday Parks

Partner news, Press releases, WiFi Analytics, WiFi Technologyby Jessica Thomas08/08/2019Leave a Comment

Reflections Holiday Parks has committed almost $1 million to create a new WiFi infrastructure across four of its holiday parks along the NSW North Coast, partnering with Vertel and Purple....

The biggest digital transformation must-haves for 2019

Data, Guest Blog, WiFi Technologyby Jessica Thomas01/08/20191 Comment

The world is changing, and with it comes big changes to the world of business. If you’re not using the best digital tools for your organization, you’re already falling behind....

Data-driven marketing – How data can improve your marketing strategy

Data, Guest Blogby Jessica Thomas30/07/2019Leave a Comment

Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has...

Purple, Cisco and AT&T provide guest WiFi and analytics to Hudson Yards

Press releases, Purple WiFi, WiFi Analytics, WiFi Technologyby Jessica Thomas30/07/20191 Comment

Purple, Cisco and AT&T have partnered with property development company, Related, to bring next generation visitor analytics to their Hudson Yards project in New York City. At 28 acres and...

Domino’s partner with Purple and Smarter WiFi

Partner news, Press releases, Purple news, Purple WiFi, WiFi Technologyby Jessica Thomas23/07/2019Leave a Comment

Domino’s have signed a rolling contract with hospitality guest WiFi and analytics specialists, Smarter WiFi, to install a Purple-powered WiFi solution at 10 of their sites across the UK. Rollout...

Smart & connected communities – drivers & connectivity

Purple, WiFi Analytics, WiFi Technologyby Richard Ellor23/07/2019Leave a Comment

As the digital world evolves, citizens and visitors of towns and cities expect and demand to be served and communicated to in a way that reflects the world around them....

What’s the difference between a LAN and a WAN?

WiFi Technologyby Alex Mumford15/07/2019Leave a Comment

A LAN, abbreviated from Local Area Network, is a network that covers a small geographical area such as homes, offices and groups of buildings. Whereas a WAN, abbreviated from Wide...

Atea join the Purple partner network

Partner news, Press releases, Purple newsby Adrian Mcdonald04/07/2019Leave a Comment

Purple has formed a new technology partnership with Atea, Northern Europe’s market leader in IT infrastructure. Atea are a large IT integrator and transformation specialist with 7,400 employees and 4,000...

The delicate nature of customer communications

Purple WiFi, Technology, WiFi Analytics, WiFi Technologyby Gavin Wheeldon03/07/2019Leave a Comment

Gone are the days where you could pepper your customers with emails, SMS and other forms of communication. Spray and pray marketing techniques will now alienate your customer base, see...