Blogs

Indoor GPS Navigation

Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they have in hospitals that ensure you don’t end up on an operating table instead of the x-ray department? Technology is putting a new spin on the traditional signs, enabling us…

Fast-growth data analytics firm Purple WiFi has acquired US wayfinding business LogicJunction. In the deal announced today, Manchester-headquartered Purple confirmed the takeover of Ohio-based LogicJunction, with the combined businesses operating under the Purple brand. The acquisition is a majority stock deal, with the existing management team and employee base joining the Purple team. Purple offers…

California introduces new data security laws.

With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing guests the moment they log in with an easy to read and digestible terms of business and privacy policy which enables guests to manage their…

Guest WiFi Risks

It’s been a very busy month for Purple. We have released a number of new features and reports within the platform and have introduced some great updates to enhance our current reporting suite. Here’s what we have been working on. New features & reports Custom field selection Custom field selection allows users to create a…

Purple and Coverage Points, a Purple approved partner, are pleased to announce a new partnership with Foodics. Foodics offer a cloud-based, all-in-one restaurant management system for Apple iPads that boasts a number of features including POS, timesheets, inventory management and smart analytics.  Since inception in 2014, Foodics has revolutionized the foodtech industry in Saudi Arabia…

We work with a number of enterprise-sized businesses across the world, many of which have thousands of access points across multiple locations. Manually configuring that many access points is a daunting task for any engineer. So, to help our customers tackle this issue, we have introduced automatic provisioning for Meraki hardware.  Importing your access point…

August is proving to be a very busy and productive month at Purple, and we have a large number of exciting new features going live. These include: Access Media Insertion Hardware Import Wizard New gender options Access Media Insertion Introduce a new revenue stream by monetizing your guest WiFi login experience through Access Media Insertion….

Reflections Holiday Parks has committed almost $1 million to create a new WiFi infrastructure across four of its holiday parks along the NSW North Coast, partnering with Vertel and Purple. Reflections Holiday Parks CEO, Steve Edmonds, said the new WiFi infrastructure was successfully up and running at Forster Beach, Seal Rocks, Scotts Head and Hawks…

The world is changing, and with it comes big changes to the world of business. If you’re not using the best digital tools for your organization, you’re already falling behind. Focusing on incorporating digital strategy into your business routine could increase your revenue by nearly 25%, but it will also make your life easier.  Before…

Purple, Cisco and AT&T have partnered with property development company, Related, to bring next generation visitor analytics to their Hudson Yards project in New York City.  At 28 acres and 18 million square feet, Hudson Yards is the largest private development in the history of North America. The ‘city within a city’ is home to…

Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has no reason for not being able to deliver on these demands. The reason? Data. Data is everywhere, and marketers are well placed to utilize this…

As the digital world evolves, citizens and visitors of towns and cities expect and demand to be served and communicated to in a way that reflects the world around them. Access to digital services is no longer a-nice-to-have, but a necessity.  When out in public, people expect the same level of connectivity as they would…

Domino's partner with smarter WiFi and Purple

Domino’s have signed a rolling contract with hospitality guest WiFi and analytics specialists, Smarter WiFi, to install a Purple-powered WiFi solution at 10 of their sites across the UK. Rollout to further stores is expected over the coming months to expand the overall estate and help Domino’s re-engage more effectively with customers.  The cloud software…

What’s the difference between a local area network and a wide area network?

A LAN, abbreviated from Local Area Network, is a network that covers a small geographical area such as homes, offices and groups of buildings. Whereas a WAN, abbreviated from Wide Area Network, is a network that covers larger geographical areas which can span the globe. An example of a widely used WAN is the Internet,…

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