April 06, 2021 5 Ways to Reduce Customer Churn Most businesses around the globe invest a lot of time and resources into acquiring new customers, the aim being to widen the customer base as much as possible. However, a study by Marketing Metrics in Jill Griffin’s book ‘Customer Loyalty: How to earn it’ revealed the probability of successfully selling a product or service to… Read More
March 18, 2021 Legal Requirements for Venue Occupancy in European Countries The restrictions on travel, business operations, and occupancy management within Europe have differed by country, here we take a look at some of the different approaches taken by individual European countries. Portugal Like many countries around the world, Portugal has had to react cautiously in combating new waves and outbreaks. On January 15th the Portuguese… Read More
March 16, 2021 Purple & UST DataLabs Deliver Geographical Links Between Public WiFi and the Rates in Covid Cases In February, Purple and UST DataLabs worked together to see if there was a correlation between social behavior and the rates of C19 cases in Manchester, York, and London. Through the combination of an enriched dataset created by UST, detailing the movement of the UK workforce during the pandemic, and Purple data collected from over… Read More
March 10, 2021 Legal Requirements for Occupancy in the UK Almost a year on the Covid-19 pandemic is still causing issues for governments trying to deal with different waves and outbreaks. In this blog, we will focus on the current rules and regulations for venue gatherings in the UK. Occupancy Rules In: England During the latter half of February 2021 the UK government unveiled plans… Read More
March 03, 2021 5 must-have apps for hospitality businesses With the global effects of 2020 still lingering as 2021 progresses, multiple industries continue to face unprecedented challenges. One such industry is that of hospitality, which had fortunately already embraced emerging technology trends relatively better than most. Still, where many see adversity and hardship, others see innovation and opportunity. In that context, wider digitalization may… Read More
March 03, 2021 Legal Requirements for Venue Occupancy for the U.S, Mexico, and Canada The Covid pandemic has forced governments across the globe to deal with various waves and strains of Covid19 very differently. Advice from WHO (The World Health Organisation) regarding personal safety was to wear a face mask in public and to maintain a safe distance from anyone around us. But as many governments haven’t dealt with… Read More
February 24, 2021 Technology is making retail stores safer Technology has been used as a tool that aids and improves performance in the retail industry for a large amount of time now but the COVID-19 outbreak has prompted retail stores globally to look for technology to help them improve safety as well as operations. The coronavirus pandemic has shifted the focus towards keeping visitors… Read More
February 16, 2021 Effective SaaS marketing ideas to try in 2021 (with examples) The SaaS landscape can be a complex place for marketers to navigate, that’s why we have put some ideas together to help you with SaaS marketing. How is SaaS marketing different? Unlike marketing a physical product, such as a car or watch, SaaS marketing can be difficult as you’re selling something that’s intangible, people can’t… Read More
February 11, 2021 Data Management Trends & Strategies for 2021 A new era for data handling? Over the past few years, the combination of ‘IoT’ devices & AI / Machine Learning has been used to collect huge amounts of big data. Companies from the IaaS (Infrastructure as a Solution) & PaaS (Platform as a Solution) markets are continually releasing new products to meet client needs. … Read More
February 10, 2021 Appsbroker and Purple Join Forces to Drive Tangible Business Growth for Customers with insightNOW Appsbroker, one of EMEA’s largest Google-only Managed Services Providers, and Purple, leading provider of intelligent spaces solutions have joined forces to drive tangible business value and growth for their customers through real-time business intelligence solutions. Read on to learn more. Purple is a UK-based technology firm that offers a free WiFi platform enabling businesses to… Read More
February 03, 2021 5 ways analytics can improve your business online and offline Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how customers and visitors are engaging with your brand/business. It’s important not to underestimate the power of this valuable data, for online businesses they can help you understand poor-performing vs high performing content or the journey… Read More
January 28, 2021 Internet of Things and The Remote Workforce 2020 will always be a year associated with COVID-19. It’s important that to remember that although the global pandemic has seen a slow down in many economies and sectors, there has been a huge advance in the rate of adoption of new technologies, and with that comes a new way of living, working, and thinking. … Read More
January 25, 2021 The Internet of Behavior – A marketing breakthrough or moral conundrum? A quick summary of IoT – The “Internet Of Things” The “Internet of Things” was coined by British technology pioneer, Kevin Ashton in 1999, defining it as a system in which the internet is connected to the physical world by utilizing sensors and RFID tags. You can visualize the ‘IoT’ as being made up of… Read More
January 19, 2021 Purple partnership further improves visitor experience for businesses Purple, the intelligent spaces company has announced its partnership with Allied Telesis, a leading provider of hardware and software products that allow customers to build secure, feature-rich, and scalable data exchange solutions, supporting their TQ5403 Series of wireless Access Points. Data analytics are imperative when it comes to optimizing venue operating costs and public safety… Read More
January 15, 2021 How to keep your business safe online in 2021 If the majority of your business wasn’t conducted online prior to the pandemic, I can almost guarantee that now, in some form or another a key part of your business can be found online and that’s why it’s important to protect it. Unsurprisingly the need for correct cybersecurity personnel and practices has only increased during… Read More
January 08, 2021 Venue safety is the new differentiator, here’s why COVID has driven a huge shift in the way people behave and businesses are having to adapt, quickly. Here are a few fairly alarming statistics: 49% of people avoid leaving their homes 50% of employees are reluctant to go back to the office Three out of four customers fear getting COVID whilst shopping 75% of… Read More
