Blogs

From enhanced customer service and higher retention rates to increased productivity and streamlined communications, discover how SMB businesses can benefit from CRM software.

Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets - but is it the same for our SEO performance?

Are your employees working from home and making you worry about security breaches? Here are 6 ways to ensure data security in remote work which you can use.

In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!

The Purple Sponsorship Program is creating a new marketing channel for brands - see how you can reach your ideal audiences with Purple WiFi Advertising

Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost!

Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved…

Apple's iCloud+ works differently from a regular VPN as it only works with Safari, this means app traffic is not protected when using alternative browsers.

Captive portals ensure that only authorized users can access a given network and to provide a means of authentication for new users. We discuss burning questions and explain how captive portal software works within business processes.

What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.

Are you starting to think about your plans for the upcoming holiday season?  Many other retailers are. A bumper 2021 holiday season?  The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit…

In this blog you'll learn about primary data, how it can improve business operations and functions to boost customer experiences and further boost revenue.

While a short-term hit to a business's revenue may not seem all too damaging, the real consequences of a breach come over time.

There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and…

As pints were poured and cocktails shaken for the first time in months, consumers rushed to beer gardens and terraces to celebrate the return of their favorite establishments, permitted to reopen from Monday, April 11th. However, challenges remain in understanding the undoubted long-term impact of repeated lockdowns, social distancing, and…