Blogs

Businesses use promotional marketing to ensure their target audience is aware of a particular product or service. Find out all about the processes and benefits.

Purple’s world-class WiFi Analytics solution will increase App downloads, drive customer engagement and generate venue feedback.

The world of digital healthcare is quickly becoming vital to the survival of healthcare facilities. See how asset tracking works and the possible benefits.

The future of healthcare is intelligent. But how will it benefit patient experience and optimize existing processes?

Collecting customer feedback is one of the best ways to achieve a great customer experience. See how fashion retailers can make the most of surveys.

The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.

Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.

Ochsner Health has selected Purple’s Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferson Highway in greater New Orleans. The digital wayfinding solution is aimed at improving the overall experience for patients, visitors, and staff. It integrates with the MyOchsner App to…

Take a look at how digital health solutions can impact the patient experience in this new

Former Executive Vice-President for global technology conglomerate, Cisco, joins Manchester-based Purple in non-exec role.

Discover 6 real examples of businesses benefitting from indoor location services. From in-depth visitor analytics to enhanced venue safety and more!

The Covid19 pandemic has seen many people postpone their healthcare visits out of fear of infection, how can healthcare facilities encourage patients to return?

Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.

Purple's ability to expertly position indoor location services in-line with healthcare needs has grown stronger with the recent addition of healthcare expert Mike Farrar.

Whilst digital wayfinding may not as yet be common parlance in the NHS, it may be that its emergence in the coming years heralds a mindset shift of sizeable proportion on the part of Trusts and their management culture. Wayfinding refers to information systems that guide people through a physical…