Purple and Palm Beach International Airport (PBI) announced today their strategic partnership aimed at capturing feedback from travelers that will inform PBI of their preferences for new amenities and services at the airport and the reasons for travel. By utilizing Purple’s real-time analytics platform, they will capture unique and valuable insights to enhance the traveler experience and create innovative options to meet visitor expectations moving forward.
Regularly voted as one of the top 10 airports in the US by travelers and industry publications, PBI implements new solutions aligned with its high standards which is why they have chosen Purple’s best-in-class Guest WiFi solution. Following a stress-free travel experience policy, Purple’s implementation across 87 access points will add unprecedented value to the airport’s guest WiFi experience with a customized access journey and will allow travelers to join the network via email or by using their social media credentials while capturing important visitor preferences and insights.
The alliance brings together two leading market players to create stronger and more efficient ways to build CRM databases and improve the traveler experience enabling a safe and fast WiFi network. By utilizing Purple’s guest WiFi features, PBI will be able to manage every step of the WiFi experience to generate travel insights from the 6.7 million annual passengers they see moving across the venue, with custom field options on travel reasons (business vs pleasure) and turning this into informed actions and feedback for key players.
“Purple’s trajectory with leading providers like Palm Beach International Airport keeps growing as a result of the unique and actionable insights our platform can provide to the transport industry. We are delighted to start this partnership and we will be the best and most comprehensive partner to provide travelers the best experience and unlock innovative solutions for Palm Beach International Airport to improve data quality and increase profitability”. Gavin Wheeldon, Chief Executive of Purple
“PBI is thrilled to offer our guests a seamless, easy Wi-Fi offering, adding to their already easy and stress-free travel experience with their favorite South Florida airport,” said Lacy Larson, Director of Marketing and Communications. “Capturing customer feedback to continuously provide the best service and amenities is so important and partnering with Purple was a perfect fit for our needs.”
Purple already works with a number of major airports and other highly recognized brands in the transport sector including Burlington International Airport, Lincoln Airport, Cairns Airport, AENA, Avanti West Coast, C2C Rail, and Big Bus. From enhancing travel experience and engagement to customer service and profitability, Purple’s leading real-time analytics tool continues to capture unique insights from millions of WiFi users across airports, discovering new ways to increase the quality of travel and upcoming airport improvements and investments.
About Palm Beach International Airport (PBI)
Palm Beach International Airport (PBI) serves more than 6.7 million passengers annually and offers 200 nonstop flights daily with 11 airlines. As a part of PBI’s COVID-19 Preparedness and Response Plan, PBI became an accredited GBAC STAR™ facility and achieved Airport Health Accreditation by Airports Council International.
PBI is proud to be named the 8th Best Domestic Airport in Travel + Leisure Magazine’s 2021 World’s Best Awards. PBI also boasts 7th Best Airport in the World and 3rd Best Airport in the U.S. in Conde Nast Traveler’s 2020 Readers’ Choice Awards. PBI was named Second Best Medium Airport in the 2020 J.D. Power North America Airport Satisfaction Survey and ranked Best in the U.S. for Shortest Overall TSA Wait Times by U.S. Customs and Border Protection. For more information, visit pbia.org and follow PBI on Facebook, Twitter, and Instagram for updates and announcements.
Purple provides the transport industry’s most comprehensive, flexible, and proven indoor location services platform. The company has worked with some of the most trusted brands in the world delivering WiFi solutions that have been adding great value to their operations and customer experiences for over a decade. Purple, the innovative provider of indoor venue intelligence has recently been included as a Niche Player in the 2022 Gartner® Magic Quadrant™ report, for indoor location services.