Blogs

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Purple introduces customer Revenue Share Program

Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost!

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All the Benefits of Healthcare CRM

Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved…

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iCloud+ Private Relay – An introduction to Apple’s new privacy service

Apple's iCloud+ works differently from a regular VPN as it only works with Safari, this means app traffic is not protected when using alternative browsers.

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Captive portals: What are they for, and how do they work? (Updated for 2023)

Captive portals ensure that only authorized users can access a given network and to provide a means of authentication for new users. We discuss burning questions and explain how captive portal software works within business processes.

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WiFi proximity marketing
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WiFi proximity marketing: Strategies and how they work

What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.

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8 Best SaaS Marketing Tools and Platforms for 2021

There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users.…

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Top 30 healthcare blogs to stay up to date in 2021

With the healthcare industry moving faster than we’ve ever known it can be difficult to keep up to date and have the most relevant information. Below we have created a list of blogs to keep you informed about healthcare news, technology advancements, policies and administrations, and much more! The blogs…

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Patient experience: The future of healthcare

Take a look at what the future of healthcare holds for the patient experience and the technologies that are influencing change in healthcare digitalization.

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Croydon Health Services NHS Trust launches CHS Maps to benefit patient experience

Croydon Health Services NHS Trust has revolutionized its hospital signage by launching the country’s first interactive mapping service.

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Healthcare News: Top 3 ranked U.S. hospitals 2021 and more

In July 2021 U.S. News released their annual Honors Roll for the top 20 rated U.S. hospitals, and in this blog, we’ll show you the honors roll top 3, what they’re ranking for, and their focus toward patient experience. Annual U.S. hospital honor roll Each year U.S. News for Health…

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Why VCU Health chose Purple Wayfinding to improve patient and visitor experiences

Following an international RFP search, in July of 2021 VCU Health System chose Purple to implement a wayfinding solution on its growing downtown medical campus in Richmond, Virginia. With this solution, patients and visitors can preview digital maps and directions online before they arrive and use interactive walking routes when…

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The History of Patient Experience

Around $150bn is lost each year due to missed appointments, and $200 per missed slot for individual physicians. As populations grow and we start to live longer, the effect of missing appointments has already begun to disrupt healthcare operations, however there are ways your facility can help. What is patient…

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Why Customer Complaints Are Good For Your Business

Customer complaints can improve your business if addressed properly. Learn why they matter and how to turn them into opportunities for growth.

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The history of customer surveys

In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the…

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Purple named ‘Market Leader’ for Enterprise WiFi Solutions category

The Featured Customers Summer 2021 report has been released, and surprise surprise, Purple’s on the list. Featured Customers is a customer reference platform for B2B business software and services. Each Featured Customers report looks at the very best companies within the highly competitive Enterprise WiFi industry and have 3 structured…

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