Blogs

Leeds Rhinos have partnered with M-Tech UK, Ruckus and Purple to install a new guest WiFi network at their 22,000 seat stadium in Headingley, Leeds. The new infrastructure, equipped with Purple’s WiFi analytics solution, is part of a large phase of digital transformation aimed at improving the in-house experience for…

El Gato Negro, the award winning Spanish restaurant, have partnered with Advantex and Purple to install an advanced guest WiFi network at their three story restaurant located in the heart of Manchester. The new network will offer diners a free, high-speed and secure WiFi connection, whilst also enabling the restaurant…

5G is here and it’s here to stay, it has already reached 228m global connections, and it’s showing no signs of slowing down, despite the global coronavirus pandemic.  To understand how 5g works it’s important to compare it to its predecessor, 4g, to grasp the real differences and benefits of…

Ferman Motor Cars have partnered with MicroAge and Purple to deliver a free and secure guest WiFi network in over 30 car dealerships across Florida. The new Cisco network, which includes WiFi analytics, means customers can access a high-speed WiFi connection when in-store whilst also enabling Ferman Motor Cars to…

Wi-think partnered with Purple WiFi to install a high speed, secure guest WiFi network in Nejmeh Square, Bierut, for the city’s New Year’s Eve celebrations. Thousands gathered to watch the light show on the square’s art deco clock tower whilst also enjoying over 150 different performances. Beirut was ranked the 7th…

The future belongs to businesses that provide superior customer experiences – and one of the best ways to provide such an experience is through highly personalized content; delivered to customers in real-time across a number of marketing channels. 74% of consumers are frustrated when content isn’t personalized. Consumers have so…

Tracking customer footfall, particularly within the retail sector has caused a lot of controversy in recent years following the development of new technologies, but why is it used? And what is it used for?

Congratulations! You’ve built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on. There’s only one problem: your app is not being downloaded. If this is the case, then you’re encountering the same problem that many…

Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can…

Businesses with Purple’s TripAdvisor Connector collected 40% more reviews, and achieved 6% higher ratings to compete in the experience economy. Two out of every three people who walk into your business will not consider making a purchase until they have read at least one review, according to TripAdvisor surveys. Before…

McDonald’s Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurants locations across Belgium. The infrastructure, equipped with Purple’s WiFi analytics solution, is part of a large phase of digital transformation aimed at enhancing the dining experience.…

We are pleased to announce that our advanced WiFi solution is now fully integrated with Airship, the leading CRM and customer engagement platform. The Airship platform, complete with data acquisition, segmentation and broadcasting features, helps clients drive revenue through delivering intelligent customer journeys. Dan Brookman, Airship’s Managing Director said: “With…

In June 2017 we released LogicFlow, a simple to use drag and drop builder that enables you to set up multi-staged marketing campaigns within minutes. With LogicFlow, you can automatically trigger an ‘action’, such as an e-shot, SMS message, splash page display or website redirect based on specific customer behavior,…

Purple, leading WiFi analytics provider, is supporting Chorley’s Inspire Youth Zones project by donating a guest WiFi network and analytics platform for the new Youth Zone site. The Youth Zone, which is located on Chapel Street, offers a safe and inspiring environment for young people, aged 8 – 19, or…

Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday business expenses. The food delivery giant has formed partnerships with a number of businesses to offer discounts across various business services – ensuring their…