Blogs

Category: WiFi Technology

the Miami Heat drives to the basket against the Chicago Bulls
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The Miami HEAT turn up the temperature on fan experience

The Miami HEAT are one of the most successful basketball teams currently playing in the NBA, holding numerous records such as being the first team to win 17 games in a single calendar month in March 2013. So, as you would assume, the Miami HEAT fans have high expectations of…

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heat mapping analytics|retail marketing campaign|Under The Bed toy
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How our retail marketing campaign tool knew there was something #UnderTheBed

Countdowns with gin advent calendars and wish lists a mile long bring joy to adults and children each year for Christmas. Tis (almost) the season to be jolly and take care of last minute good deeds to secure your place on the Nice List. Although, John Lewis’ London Canary Wharf…

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|Purple Infographic Hotel Reviews|
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Do you know enough about your guests to deliver a personalised experience? [Infographic]

Technology and the internet has transformed the hotel booking and travel experience. Digital channels have influenced an era of customer experience where direct engagement and personalised marketing are the new norm, and interacting with guests before check-in is an expectation, not a courtesy. The number of international travellers to the…

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Purple and 3DK win contract with famous Scottish castle and gardens

Armadale Castle, Gardens and Museum of the Isles, is acquiring detailed profiles about those who visit the 20,000-acre Highland estate thanks to a WiFi and analytics solution delivered by Purple, the intelligent spaces company, and 3DK. The 5-star visitor attraction, located in South Skye, Scotland, previously had a basic open…

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Popular Scottish town sees an influx of WiFi users and a spike in Facebook engagement thanks to Purple

Purple, the intelligent spaces company, and Rapier Systems are delivering high speed WiFi and content filtering to visitors and residents of Kirkcaldy town centre. As a result, the town has seen a growth in traffic on the WiFi network and a 208% increase in social media engagement. In early 2016,…

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Ibermática adds Purple to its product mix by becoming a Certified Partner

Technology company, Ibermática, has enriched its portfolio of solutions in the area of marketing and analytics by signing a certified partnership agreement with Purple, the intelligent spaces company. Headquartered in San Sebastián, Spain, Ibermática is a global IT services company that has numerous offices located across Europe, the U.S. and…

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NHS WiFi: A straightforward procedure with Purple

In 2015, Jeremy Hunt declared that all NHS buildings across England would be provided with free WiFi in a bid to improve services and reduce costs. Fast forward two years and it looks like this will soon come to fruition as all GP practices will have free WiFi for patients,…

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22,000 people willingly agree to community service in return for free WiFi

Cleaning festival loos, hugging stray cats and dogs, and scraping chewing gum off the streets are just some of the uninviting tasks people have agreed to in exchange for free WiFi. And we aren’t just talking about a few hundred unfortunate individuals. Over 22,000 people have openly agreed to carry…

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Free city centre WiFi is a big hit for Inverness and the Highland Council

Inverness, the largest city in the Scottish Highlands, has seen over 17,000 people access its free city centre WiFi in just 6 months following a collaboration between The Highland Council, Purple and Rapier Systems. The Highland Council sought a WiFi solution that would allow them to identify who visits the…

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Purple’s Salesforce Connector – 4 key perks
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Purple’s Salesforce Connector – 4 key perks

We’re constantly looking at ways to meet the demands of our customers, and following a number of requests and queries about Purple’s ability to integrate with Salesforce we took action. Back in March we officially unveiled our Salesforce Connector, which allows you to match your portal visitor records against your…

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WiFi for shopping malls|
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WiFi for shopping malls: Why should shopping malls utilize WiFi analytics?

Technology and innovation are impacting businesses in all sectors, but none more so than those operating in the retail industry. From data analytics and WiFi for shopping malls to virtual reality and interactive apps, the possibilities are endless for stores looking to embrace new technologies.

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Purple partners with TitanHQ to provide secure Wi-Fi content filtering
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Purple partners with TitanHQ to provide secure Wi-Fi content filtering

Purple, the intelligent spaces company, has unveiled its latest partnership with TitanHQ, who is providing secure Wi-Fi content filtering to both new and existing customers worldwide. By partnering with TitanHQ, customers who have opted to include content filtering in their WiFi and analytics package from Purple will have complete peace…

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Why big data doesn’t need to be a big issue
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Why big data doesn’t need to be a big issue

Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of big data and IoT, the UK economy is expected to generate £322 billion in revenue from 2015 to 2020, signalling…

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Deep Ellum in Dallas gets smart with full WiFi and analytics offering from Purple and GDT
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Deep Ellum in Dallas gets smart with full WiFi and analytics offering from Purple and GDT

Deep Ellum, the downtown Dallas area steeped in rich arts, culture and musical history is now a connected hub for visitors and residents alike thanks to a solution delivered by Purple and GDT. Dallas-based technology integrator, GDT, has developed the “Deep Ellum Experience”, to showcase what the ideal smart city…

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Richard Roberts
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Richard Roberts, Vice President EMEA, explains how a free product can increase your profits

Last month we officially launched Purple Free, our brand new free license product, which delivers more advanced capabilities than standard paid-for utility WiFi packages. You’re probably wondering why we introduced a free of charge solution. Why replace something that customers were willing to pay for with a new product that…

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