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Category: WiFi Technology

Walmart Canada elevate the in-store customer experience with Purple WiFi
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Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada’s customers across more than 400 stores.   Through Purple’s network, Walmart Canada can provide its customers with privacy guarantees, whilst allowing access to a high-speed connection during their shopping visits to Walmart stores….

El Gato Negro serve up WiFi analytics to improve the dining experience
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El Gato Negro, the award winning Spanish restaurant, have partnered with Advantex and Purple to install an advanced guest WiFi network at their three story restaurant located in the heart of Manchester. The new network will offer diners a free, high-speed and secure WiFi connection, whilst also enabling the restaurant to capture customer data via…

Leeds Rhinos partner with Purple to install WiFi analytics
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Leeds Rhinos have partnered with M-Tech UK, Ruckus and Purple to install a new guest WiFi network at their 22,000 seat stadium in Headingley, Leeds. The new infrastructure, equipped with Purple’s WiFi analytics solution, is part of a large phase of digital transformation aimed at improving the in-house experience for fans. There has been a…

What does 5G mean for WiFi?
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5G is here and it’s here to stay, it has already reached 228m global connections, and it’s showing no signs of slowing down, despite the global coronavirus pandemic.  To understand how 5g works it’s important to compare it to its predecessor, 4g, to grasp the real differences and benefits of 5g.  What’s the difference between…

Ferman Motor Cars partner with MicroAge and Purple WiFi
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Ferman Motor Cars have partnered with MicroAge and Purple to deliver a free and secure guest WiFi network in over 30 car dealerships across Florida. The new Cisco network, which includes WiFi analytics, means customers can access a high-speed WiFi connection when in-store whilst also enabling Ferman Motor Cars to collect customer data via Purple’s…

Beirut celebrates New Year with Purple WiFi
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Wi-think partnered with Purple WiFi to install a high speed, secure guest WiFi network in Nejmeh Square, Bierut, for the city’s New Year’s Eve celebrations. Thousands gathered to watch the light show on the square’s art deco clock tower whilst also enjoying over 150 different performances. Beirut was ranked the 7th best location to welcome the…

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With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the same potency today. If you want to gain some traction when promoting your products, you need to think ahead and find fresh avenues to explore….

The benefits of marketing personalization
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The future belongs to businesses that provide superior customer experiences – and one of the best ways to provide such an experience is through highly personalized content; delivered to customers in real-time across a number of marketing channels. 74% of consumers are frustrated when content isn’t personalized. Consumers have so much information readily available at…

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TP-Link, the popular networking manufacturer, have released a new integrated, software-defined network solution called, Omada. The solution has a number of new and exciting features including a centralized management platform, revolutionary high performance, and wireless access points. Ben Allcock, Commercial Director at TP-Link, said: “Omada offers premium performance and ease of management at great value…

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Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer experience. By introducing a human element to a business it can help build trust, and in a lot of cases, brand loyalty. Consumers of a…

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Collecting customer data is great in terms of growing your CRM and directly engaging your total addressable market. However, more importantly, is aggregating this customer data and overlaying it on top of other data sets to give you insights. Google Analytics and other online analytics tools provide you with an easy way to gain insights…

How to increase customer footfall
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Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1 billion US dollars, up considerably from previous years. And so, many retailers, and other ecommerce businesses with physical venues, are looking for new ways to increase…

New ways to capture customer data
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The fact that online businesses capture customer data isn’t a secret. We’ve all been onto an ecommerce site and had a pop-up flash before our eyes, urging us to sign-up to a newsletter to receive all the latest news, deals and discounts. We’ve also filled up our shopping carts, clicked proceed, only to be taken…

Tracking customer footfall
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There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularity within the retail sector, to track customer footfall. Which is understandable, especially when customers don’t even know it’s happening. However, if companies can do this in a way that requires customers to give consent –…

How to increase app downloads with WiFi analytics
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Congratulations! You’ve built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on. There’s only one problem: your app is not being downloaded.   If this is the case, then you’re encountering the same problem that many companies encounter after their…

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