Blogs

Category: WiFi Technology

Beirut celebrates New Year with Purple WiFi

Wi-think partnered with Purple WiFi to install a high speed, secure guest WiFi network in Nejmeh Square, Bierut, for the city’s New Year’s Eve celebrations. Thousands gathered to watch the light show on the square’s art deco clock tower whilst also enjoying over 150 different performances. Beirut was ranked the 7th best location to welcome the…

With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the same potency today. If you want to gain some traction when promoting your products, you need to think ahead and find fresh avenues to explore….

The benefits of marketing personalization

The future belongs to businesses that provide superior customer experiences – and one of the best ways to provide such an experience is through highly personalized content; delivered to customers in real-time across a number of marketing channels. 74% of consumers are frustrated when content isn’t personalized. Consumers have so much information readily available at…

TP-Link, the popular networking manufacturer, have released a new integrated, software-defined network solution called, Omada. The solution has a number of new and exciting features including a centralized management platform, revolutionary high performance, and wireless access points. Ben Allcock, Commercial Director at TP-Link, said: “Omada offers premium performance and ease of management at great value…

Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer experience. By introducing a human element to a business it can help build trust, and in a lot of cases, brand loyalty. Consumers of a…

Collecting customer data is great in terms of growing your CRM and directly engaging your total addressable market. However, more importantly, is aggregating this customer data and overlaying it on top of other data sets to give you insights. Google Analytics and other online analytics tools provide you with an easy way to gain insights…

How to increase customer footfall

Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1 billion US dollars, up considerably from previous years. And so, many retailers, and other ecommerce businesses with physical venues, are looking for new ways to increase…

How to capture customer data

The fact that online businesses capture customer data isn’t a secret. We’ve all been onto an ecommerce site and had a pop-up flash before our eyes, urging us to sign-up to a newsletter to receive all the latest news, deals and discounts. We’ve also filled up our shopping carts, clicked proceed, only to be taken…

We’ve analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here’s what we found.

There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularity within the retail sector, to track customer footfall. Which is understandable, especially when customers don’t even know it’s happening. However, if companies can do this in a way that requires customers to give consent –…

How to increase app downloads with WiFi analytics

Congratulations! You’ve built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on. There’s only one problem: your app is not being downloaded.   If this is the case, then you’re encountering the same problem that many companies encounter after their…

Top five technologies to watch in 2019

The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019. Every industry is gearing up for tech innovations that will substantially disrupt business and make a broader impact on usability. During the annual Gartner Symposium/ITxpo held in October…

Six ways to hyper-personalize

Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can be done through personalization. According…

Black-friday closing the gap between online and offline data

Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline still accounts for a huge…

When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then utilize the information gleaned from the survey to find ways to improve your business.   Start with your mission Most successful business models have a business plan that…

Purple TripAdvisor Connector 2

Businesses with Purple’s TripAdvisor Connector collected 40% more reviews, and achieved 6% higher ratings to compete in the experience economy. Two out of every three people who walk into your business will not consider making a purchase until they have read at least one review, according to TripAdvisor surveys. Before we go out for dinner,…

Purple careers - apprenticeships

One of our key values here at Purple is all about innovation and determination. We are a technology business after all, and technology is always evolving. Not only do we continually look for new ways to improve our solution and the end-to-end customer experience, we also look to develop our people, and help them build…

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