Category: WiFi Technology
It’s no secret that one of the hottest questions in the boardroom of each business is “what will give us the competitive edge?” But in a hyper-competitive world, where technology is evolving at a faster rate than many businesses can keep up with, and customers are continually demanding more… How is this achieved? Unfortunately, the…
Global business analytics provider, Purple WiFi, has released findings from a study into user attitudes towards their data. With access to the behavior of over 110 million users globally, Purple are well-placed to present accurate and comprehensive results. Purple were able to show that, despite amending their own privacy documents to make them easier to…
The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from the competition. What do customers…
Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in hotels, cafes and numerous other store types. WiFi analytics collects customer data in two different ways. Authorized data The first method of collecting data is through…
In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers online journey. The service was so popular that Google had to adopt a lottery style invitation system until it could meet demand. All of a sudden, businesses were provided with game changing data….
For most businesses, leads, customer data, or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to buy your product, regardless of what that product is, how are you ever going to get in contact with them? It’s a tough racket. And…
In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality was that we had a great reporting platform, but that was it. If you’ve been a customer or partner of Purple for a while you…
2019 is a critical year for Purple and an essential part of our success will come from our global community of over 2,000 partners. Ranging from global service providers to micro IT integrators in small countries, Purple has built a powerful and growing army of re-sellers to work with. The ‘Year of the Partner’ aims…
Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across Chile, Peru and Columbia. The new network allows Parque Arauco to deliver an exceptional guest WiFi experience with custom splash screens and social login, whilst…
John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is something that we are very good at. We know how many people visit our website, how much time they spend on-site, their demographics, whether they…
Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple. The WiFi solution, which is present in over 60 pharmacy’s across Bolivia – soon to be 130+ following scheduled expansion – offers customers a secure, high-speed guest WiFi connection with a simple and customized access…
Leading commercial real estate company, Alandalus Property, have partnered with Coverage Points and Purple to install an advanced WiFi network at two of their popular shopping destinations in Saudi Arabia. The 3-year deal will see Alandalus Property fund the provision of a Purple-powered guest WiFi and analytics solution at both Hayat Mall and Alandalus Mall….
Why do businesses collect data? Put simply, to improve. Take your website and Google Analytics as an example. Google Analytics captures data about your website and its users. You then analyze this data and use it to improve your website. But what happens when you have heaps of data coming from lots of different sources…
British Land have again partnered with Purple and North to install a fast and secure guest WiFi network at several sites across the UK. Following the successful implementation of WiFi analytics in previous years, the leading UK commercial property company have renewed contracts at two of their popular shopping destinations, Glasgow Fort and Ealing Broadway. British…
Liverpool ONE have partnered with Purple to deliver an exceptional guest WiFi experience for customers visiting their 1.65 million sq ft open-air shopping complex. The popular shopping and leisure destination, based in the heart of Liverpool’s city centre has over 170 stores, bars and restaurants, an 18-screen cinema, as well as a Green Flag accredited…
Purple has formed a new technology partnership with LigoWave, leading provider of innovative wireless solutions, to provide customers with in-depth analytics around their physical spaces. LigoWave specialize in developing wireless networking equipment for the wireless broadband and enterprise market segments; with an emphasis on innovation, versatility, and affordability. The business operates globally with customers in…
