Blogs

Category: WiFi Technology

New Purple platform - WiFi analytics

In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality was that we had a great reporting platform, but that was it. If you’ve been a customer or partner of Purple for a while you…

Purple’s ‘Year of the Partner’ – what does it mean?

2019 is a critical year for Purple and an essential part of our success will come from our global community of over 2,000 partners. Ranging from global service providers to micro IT integrators in small countries, Purple has built a powerful and growing army of re-sellers to work with. The ‘Year of the Partner’ aims…

Parque Arauco improve the in-store experience with WiFi analytics

Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across Chile, Peru and Columbia. The new network allows Parque Arauco to deliver an exceptional guest WiFi experience with custom splash screens and social login, whilst…

Identifying customers with WiFi analytics

John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is something that we are very good at. We know how many people visit our website, how much time they spend on-site, their demographics, whether they…

Farmacorp Digital partner with Purple WiFi

Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple. The WiFi solution, which is present in over 60 pharmacy’s across Bolivia – soon to be 130+ following scheduled expansion – offers customers a secure, high-speed guest WiFi connection with a simple and customized access…

Leading real estate company partner with Purple and Coverage Points

Leading commercial real estate company, Alandalus Property, have partnered with Coverage Points and Purple to install an advanced WiFi network at two of their popular shopping destinations in Saudi Arabia. The 3-year deal will see Alandalus Property fund the provision of a Purple-powered guest WiFi and analytics solution at both Hayat Mall and Alandalus Mall….

Enterprise data management for physical spaces

Why do businesses collect data? Put simply, to improve. Take your website and Google Analytics as an example. Google Analytics captures data about your website and its users. You then analyze this data and use it to improve your website. But what happens when you have heaps of data coming from lots of different sources…

British Land expand their WiFi analytics offering with Purple

British Land have again partnered with Purple and Pinacl Solutions to install a fast and secure guest WiFi network at several sites across the UK. Following the successful implementation of WiFi analytics in previous years, the leading UK commercial property company have renewed contracts at two of their popular shopping destinations, Glasgow Fort and Ealing…

Liverpool ONE roll out WiFi analytics with Purple

Liverpool ONE have partnered with Purple to deliver an exceptional guest WiFi experience for customers visiting their 1.65 million sq ft open-air shopping complex. The popular shopping and leisure destination, based in the heart of Liverpool’s city centre has over 170 stores, bars and restaurants, an 18-screen cinema, as well as a Green Flag accredited…

LigoWave join Purple’s global partner network

Purple has formed a new technology partnership with LigoWave, leading provider of innovative wireless solutions, to provide customers with in-depth analytics around their physical spaces. LigoWave specialize in developing wireless networking equipment for the wireless broadband and enterprise market segments; with an emphasis on innovation, versatility, and affordability. The business operates globally with customers in…

Walmart Canada elevate the in-store customer experience with Purple WiFi

Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada’s customers across more than 400 stores.   Through Purple’s network, Walmart Canada can provide its customers with privacy guarantees, whilst allowing access to a high-speed connection during their shopping visits to Walmart stores….

El Gato Negro serve up WiFi analytics to improve the dining experience

El Gato Negro, the award winning Spanish restaurant, have partnered with Advantex and Purple to install an advanced guest WiFi network at their three story restaurant located in the heart of Manchester. The new network will offer diners a free, high-speed and secure WiFi connection, whilst also enabling the restaurant to capture customer data via…

Leeds Rhinos partner with Purple to install WiFi analytics

Leeds Rhinos have partnered with M-Tech UK, Ruckus and Purple to install a new guest WiFi network at their 22,000 seat stadium in Headingley, Leeds. The new infrastructure, equipped with Purple’s WiFi analytics solution, is part of a large phase of digital transformation aimed at improving the in-house experience for fans. There has been a…

What does 5G mean for WiFi?

5G is here and it’s here to stay, it has already reached 228m global connections, and it’s showing no signs of slowing down, despite the global coronavirus pandemic.  To understand how 5g works it’s important to compare it to its predecessor, 4g, to grasp the real differences and benefits of 5g.  What’s the difference between…

Ferman Motor Cars partner with MicroAge and Purple WiFi

Ferman Motor Cars have partnered with MicroAge and Purple to deliver a free and secure guest WiFi network in over 30 car dealerships across Florida. The new Cisco network, which includes WiFi analytics, means customers can access a high-speed WiFi connection when in-store whilst also enabling Ferman Motor Cars to collect customer data via Purple’s…

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