Blogs

Alibaba founder, Jack Ma, used the term ‘new retail’ in 2016 to describe a future that would blend online, offline, logistics and data across a single value chain. The strategy aims to establish the business as a consumption solution provider, leveraging big data to enhance consumers’ shopping experiences. And we…

We are pleased to announce that our WiFi analytics solution is now fully integrated with MailChimp; the world’s largest email marketing automation platform. The integration will allow marketing teams to quickly and easily create new mailing lists and deliver personalized communications to customers, increasing customer satisfaction and revenue. Through integrating…

Purple, global leaders in guest WiFi analytics, has today announced a huge shake up in their free and licensed WiFi solutions. The WiFi and analytics provider have made another bold, yet strategic move to disrupt the WiFi market. Purple are offering their enhanced solution, now called Purple SMB, free of…

In a recent report by MarketsandMarkets™, Purple have been named as a key player in the managed WiFi solutions market. Other named players include Cisco Systems, Fujitsu, Vodafone, Verizon, Ruckus Wireless, Aruba, and Mojo Networks. According to the report, ‘Managed Wi-Fi Solutions Market by Networking Service (Network Security, Network Planning…

10,000 people considered a WiFi enabled umbrella you couldn’t use in the rain just to stay connected to WiFi. Purple Rain was a phantom product introduced by the global leader of WiFi analytics, Purple, as part of a Black Friday experiment last November. The not really patented Connected Canopy –…

Purple has formed a technology partnership with NLT Networks, leading providers of IT business solutions and consultancy, to provide businesses with in-depth data around their customers and physical spaces. NLT Networks work with a number of high profile partners including, Fortinet, Ruckus, Cisco, Meraki, HPe, Aruba and more, and they…

The Asian fusion cafe, known for uniting people with their passion for food, wanted to take their service to the next level by using guest WiFi to connect customers to more than just social media. Midway through 2017, Sugar On Top rolled out WiFi analytics with Purple, TP-Link and Ungguh…

Stomachs have barely settled from Thanksgiving dinner before Black Friday madness kicks off on the fourth Friday of November each year. Consumers line up Thursday night and in the early hours to get their hands on discounted TVs, clothing, gadgets and Christmas gifts battling thousands of other consumers literally diving…

In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty. Teams step back and reflect on the past year’s performance, what worked well and how…

One-third of consumers who plan to shop during the holiday season say they will brave Black Friday crowds this year, down from 51% in 2016 and 59% the year before, according to professional services giant, PwC. The latest holiday shopping trends study by PwC found there will be almost the…

The Miami HEAT are one of the most successful basketball teams currently playing in the NBA, holding numerous records such as being the first team to win 17 games in a single calendar month in March 2013. So, as you would assume, the Miami HEAT fans have high expectations of…

Countdowns with gin advent calendars and wish lists a mile long bring joy to adults and children each year for Christmas. Tis (almost) the season to be jolly and take care of last minute good deeds to secure your place on the Nice List. Although, John Lewis’ London Canary Wharf…

Technology and the internet has transformed the hotel booking and travel experience. Digital channels have influenced an era of customer experience where direct engagement and personalised marketing are the new norm, and interacting with guests before check-in is an expectation, not a courtesy. The number of international travellers to the…

Armadale Castle, Gardens and Museum of the Isles, is acquiring detailed profiles about those who visit the 20,000-acre Highland estate thanks to a WiFi and analytics solution delivered by Purple, the intelligent spaces company, and 3DK. The 5-star visitor attraction, located in South Skye, Scotland, previously had a basic open…

Purple, the intelligent spaces company, and Rapier Systems are delivering high speed WiFi and content filtering to visitors and residents of Kirkcaldy town centre. As a result, the town has seen a growth in traffic on the WiFi network and a 208% increase in social media engagement. In early 2016,…