Blogs

Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know how frequently your repeat visitors return? Do you know your customer demographics? If we were talking about your…

5G is here and it’s here to stay, it has already reached 228m global connections, and it’s showing no signs of slowing down, despite the global coronavirus pandemic.  To understand how 5g works it’s important to compare it to its predecessor, 4g, to grasp the real differences and benefits of…

Collecting customer data is great in terms of growing your CRM and directly engaging your total addressable market. However, more importantly, is aggregating this customer data and overlaying it on top of other data sets to give you insights. Google Analytics and other online analytics tools provide you with an…

Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1 billion US dollars, up considerably from previous years. And so, many retailers, and other ecommerce businesses with physical venues, are looking…

Congratulations! You’ve built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on. There’s only one problem: your app is not being downloaded. If this is the case, then you’re encountering the same problem that many…

The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019. Every industry is gearing up for tech innovations that will substantially disrupt business and make a broader impact on usability. During the annual…

Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can…

Purple is pleased to announce a new integration with Microsoft Dynamics, the intelligent cloud platform that enables businesses to unify CRM and ERP capabilities. Microsoft Dynamics delivers a modern approach to business applications, helping businesses unify data and relationships, build intelligence into decision making, and achieve better results. The new…

Hospitality brands can now connect with their customers before they even step on site – and we’re not talking about sending them from your social media pages. We’re talking about capturing their attention while they’re in the vicinity before they walk into your competitors’ restaurant, bar or cafe. Purple, global…

Purple, leading WiFi analytics provider, is supporting Chorley’s Inspire Youth Zones project by donating a guest WiFi network and analytics platform for the new Youth Zone site. The Youth Zone, which is located on Chapel Street, offers a safe and inspiring environment for young people, aged 8 – 19, or…

You may have noticed we’ve been talking a lot about the ‘customer algorithm’ recently. It’s a term that we have coined off the back of Alibaba’s ‘new retail’ strategy – one that aims to merge the online and offline worlds of data capture. It’s all about combining data from multiple…

Are you attending this years HITEC event in Amsterdam? If so, make sure you book in some time to visit stand 176. Purple will be on hand over the course of the three day conference to talk you through how you can increase customer retention by 24%. Intrigued? You should…

Following the success of last year’s event, Purple once again put students across Greater Manchester to the test at the 2018 Tameside Hack. The two-day event, run by Tameside Council and Tameside College, gives young people aged 12-18 the chance to get competitive with their coding, digital and creative skills.…

Alibaba founder, Jack Ma, used the term ‘new retail’ in 2016 to describe a future that would blend online, offline, logistics and data across a single value chain. The strategy aims to establish the business as a consumption solution provider, leveraging big data to enhance consumers’ shopping experiences. And we…

We are pleased to announce that our WiFi analytics solution is now fully integrated with MailChimp; the world’s largest email marketing automation platform. The integration will allow marketing teams to quickly and easily create new mailing lists and deliver personalized communications to customers, increasing customer satisfaction and revenue. Through integrating…