Blogs

Category: Technology

WiFi or beacons for location based services?

Location based services are now the norm. From sat navs to google maps on our phone, we all understand that our devices can communicate with satellites or other location technology to try to pinpoint where we are stood. There are options available to brands and venues who want to take advantage of what Location Based…

All I want for Christmas is WiFi

This Christmas many children (if they have been good) are going to be waking up on the big day to the newest toys on the market. WiFi related toys are in line for being amongst those at the top of children’s Christmas wish lists. The elves, it seems, are very busy making Cayla dolls ready…

A cure for phone addiction

In an earlier blog we looked at nomophobia, or the fear of being without a mobile phone. We concluded that some of us might actually be getting dangerously attached to our phones. So, to avoid such drastic action as jumping into a drain pipe to rescue a lost phone (like Ella Birchenough) we questioned whether there…

Why location based services will make us happier shoppers

Location based happy shopping Who doesn’t like shopping? Well, for those who aren’t so keen, Location Based Services should help to make it a better experience. New WiFi based technologies allow shops to utilise geo-fencing, drawing invisible lines around our favourite sales areas or locations and allowing a store to realise when we are there….

5 WiFi buzz topics from WBA’s Global Congress

Our VP Americas, Anne Lakstigala, recently attended the World Broadband Alliance Wi-Fi Global Congress in San Francisco. Anne was on a panel, hosted by Adlane Fellah, and discussing ‘Innovative Services over WiFi’. Here we take a look at the 5 big talking points and share our views on those hot topics. 1) Monetizing WiFi Advertising is the obvious choice to…

Seven ways technology has developed over the last 10 years

The world of technology has massively changed over the last decade. We take a look at just how far we’ve come, with our top seven technology advancements list. 1) Smartphones With our smart phones we can now do almost anything that we can do with our home laptop. A recent stat we read told us that 90%…

Guest blog: US cities with the best WiFi coverage

Wi-Fi everywhere is becoming more than a slogan. As is evident from the infographic, cities continue to add public Wi-Fi options, giving residents and visitors access to free Internet access through smartphones, tablets, and laptops. Cities often place these public Wi-Fi networks in areas where a lot of people tend to gather for an extended…

What do Google and the Tech Giants know about us?

Is ignorance bliss? Or would better understanding of technology alleviate our privacy concerns? Are we over-sharing our data? Facebook’s study about emotional contagion in June of this year raised questions about privacy, consent and how much data we’re sharing online without even knowing. The data scientists behind the study deliberately manipulated the news feeds of almost 700,000…

Apple randomise MAC addresses with iOS 8 … or did they?

Some big news from Apple recently was the announcement that with iOS 8 they would be randomizing MAC addresses of devices when scanning for WiFi. We were all expecting this change as part of the iOS 8 release. HOWEVER Early testing by Purple WiFi and others has revealed that random MAC addresses are only generated…

What if you could franchise WiFi?

WiFi in a franchised world A franchise is the practice of leasing the right to use a firm’s successful business model and brand. When you are running a franchised business model, the key to success is consistency. Whether it’s a hotel, restaurant or any other type of franchise, when I walk in, wherever I am in…

How can WiFi transform the healthcare sector?

Access to the internet has huge potential to improve the healthcare experience for patients, from appointment reminders to increasing connection to the outside world during hospital stays. WiFi in healthcare settings enhances communication with friends and family, provides entertainment, permits access to the workplace and generally reduces a feeling of isolation. Non-attendance is a big…

The best WiFi statistics of 2014

The Huffington Post recently gave us 50 technology statistics including some stats from our own Purple WiFi survey! Amazingly 90% of all smartphones are equipped with WiFi capabilities and we have picked some of the other interesting WiFi stats: 1) WiFi makes shoppers happy We know from the Future Stores Report that showrooming happens, and…

What's in store for the future of point collecting?

Everybody loves a good deal! Many of us will admit to carrying several loyalty cards around with us to make sure we get access to some of the best deals. But in today’s society we are used to getting everything fast – it’s a world of instant gratification. Point collecting may now seem like a…

How WiFi has changed the world

Life before the Internet Despite the fact that many of us experienced life before WiFi, it has become virtually impossible to imagine our personal and working lives without it. Being connected to the internet means we can achieve things far quicker and more efficiently than in the past: handwritten letters sent via post have been…

Does WiFi make us more or less sociable

I love my mobile phone! An interesting social media article by David Murton posed the question – Is WiFi making us less sociable? David says: “We now live in a culture in which someone on your screen is actually physically closer to you, two dimensionally anyway, than the three dimensional people sitting around you in a…

BYOD in the workplace

Bring your own device, or BYOD, is a phenomenon allowing personal laptops, tablets and smartphones into the workplace to gain online access and view company information. Initially met with trepidation, it is now firmly entrenched into the corporate world. Whether employers like it or not, it’s happening! So should you have a policy in place?…

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