Blogs

Category: Technology

The best WiFi statistics of 2014

The Huffington Post recently gave us 50 technology statistics including some stats from our own Purple WiFi survey! Amazingly 90% of all smartphones are equipped with WiFi capabilities and we have picked some of the other interesting WiFi stats: 1) WiFi makes shoppers happy We know from the Future Stores Report that showrooming happens, and…

What's in store for the future of point collecting?

Everybody loves a good deal! Many of us will admit to carrying several loyalty cards around with us to make sure we get access to some of the best deals. But in today’s society we are used to getting everything fast – it’s a world of instant gratification. Point collecting may now seem like a…

How WiFi has changed the world

Life before the Internet Despite the fact that many of us experienced life before WiFi, it has become virtually impossible to imagine our personal and working lives without it. Being connected to the internet means we can achieve things far quicker and more efficiently than in the past: handwritten letters sent via post have been…

Does WiFi make us more or less sociable

I love my mobile phone! An interesting social media article by David Murton posed the question – Is WiFi making us less sociable? David says: “We now live in a culture in which someone on your screen is actually physically closer to you, two dimensionally anyway, than the three dimensional people sitting around you in a…

BYOD in the workplace

Bring your own device, or BYOD, is a phenomenon allowing personal laptops, tablets and smartphones into the workplace to gain online access and view company information. Initially met with trepidation, it is now firmly entrenched into the corporate world. Whether employers like it or not, it’s happening! So should you have a policy in place?…

The internet is making us smarter

Internet searches and brain patterns It is widely thought that mental stimulation might improve the brain’s ability to function. In a study, Researcher’s Small 2009 and colleagues suggested that simply carrying out internet searches might increase brain functioning too. The researchers looked at a small sample (24 participants) of middle to older aged neurologically normal…

Presence analytics explained

Presence Analytics bridges the gap between Google Analytics and the real world, offering real time data and reporting using WiFi technology. It’s similar to how cookies track user browsing online. This information gives our venues an unprecedented level of insight into consumer behaviour and opportunities to engage customers directly. We already serve demographic and engagement…

Secure or not secure public WiFi. That is the question.

How do you tell if the public WiFi on offer is secure or not secure? Open WiFi Access – what is it and why is it bad? Currently there are many businesses out there (over 90% according to our survey) which have open WiFi access. This is not secure. WiFi encryption secures your wireless internet….

Are we getting dangerously attached to our mobile devices?

Although the story of Ella Birchenough is quite an amusing one, it’s a slightly worrying indication of what we might risk to save our smartphones from any harm. Ella Birchenough was so desperate not to be without her mobile phone that after dropping it down a drain she jumped straight in to try to save…

Purple WiFi’s summary of the ‘Future Stores’ Retail Repo

The recent large scale study ‘The Future Stores 2014 State of Brick and Mortar Report’ has looked into the in-store retail experience and technology standards currently in place at over 110 of America’s top companies. The survey’s aim was to investigate the trends and current use of technology to enhance customer experience. The respondents came…

Top tips for tacking poor WiFi

Confused about your poor WiFi access? Sick of waiting for video streams to load? Fed up of only ever having one bar of signal on your phone or laptop? According to the WiFi experts you need to look mainly at two things – your speed and your range. It’s no good having a super speedy…

Exploring privacy issues as a public WiFi provider

With the proliferation of WiFi enabled devices, data usage and surge in internet connectivity worldwide, and the predictions of how everything from our refrigerators to our cars will soon be connected to the internet, the ‘privacy debate’ is becoming more important than ever. With shocking personal data thefts being reported like the epic hacking of…

The History of WiFi

Since its inception, WiFi has played an integral role in keeping us connected at home and in public. We’ve come to expect a standard degree of connectivity wherever we go, and regularly rely on WiFi to maintain our productivity, our organization, our health, and even our protection. Recent advances in WiFi technology has greatly contributed…

The language of email

Emails – can we communicate as well as we think we can? Are you trying to be funny? Do you tend to be sarcastic? Or are you deadly serious when sending your emails? A Journal of Personality and Social Psychology report found that people greatly overestimate their ability to convey their tone over email. The…

Can WiFi relieve the pressure on mobile networks? The data mountain

Google Chairman Eric Schmidt says that “we create as much information every two days as we did from the dawn of civilisation up to 2003”. Schmidt also comments that the real issue contributing to the data mountain is the amount of user-generated content due to social media websites. Developing, sharing and consuming content has become…

Ask the experts: just how close is the Internet of Everything?

Last month Gavin gave us an overview of the “Internet of Things” (also known as the “Internet of Everything”) and what it could mean for everyday life. But how far from the revolution are we? We spoke to some experts to find out. You’ve probably heard it being mentioned a few times – that soon everything…

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